Database marketing is the technique of gathering all the information available about customer‚ leads and prospects into a central database and using that information to drive all marketing efforts. The information is stored in a marketing database and can be used at both the strategic and tactical levels to drive targeted marketing efforts. (www.itsallgoodwebdesign.com/html/database_marketing.html). A database is a collection of data arranged for computer retrieval. Marketing can defined as "performance
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maintains a database of over 43 million households with Blockbuster memberships all used to help customers select movies. Blockbuster origins date back to 1985‚ when the first Blockbuster store was open in Dallas. Currently Blockbuster is a world-class company operating with thousands of locations and billions of dollars in revenue. Throughout this paper‚ the database management of Blockbuster will be explained – from customer database‚ to marketing database. Blockbuster Database Management
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Stratford University Database Security (SOF620) Professor: Godson Chukwuma Term Paper Assignment Submitted by Rafik Abdelhamid Osmane Top ten threats in Database security: 1. Excessive Privilege Abuse 2. Legitimate Privilege Abuse 3. Privilege Elevation 4. Database Platform Vulnerabilities 5. SQL Injection 6. Weak Audit Trail 7. Denial of Service 8. Database Communication Protocol Vulnerabilities 9. Weak Authentication 10. Backup Data Exposure The common
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THE FALSE CLAIMS ACT Proprietary education dates back to the late nineteenth century where institutions focused on professional training in teaching‚ medicine‚ and law (Breneman‚ Pusser‚ &ump; Turner‚ S.‚ 2000). The 1972 Higher Education Reauthorization Act included for-profit institutions in federal financial aid programs and changed the vernacular of higher education to postsecondary education (2000). This piece of legislation along with new technologies along with increased demand for higher
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Essay – The False Moon Any child needs stability and love from their parents while growing up. If this is not the case the child will go out and find “safe places” elsewhere. The main character in the short story “The False Moon”‚ by Shirley Golden from 2011 is not met with stability and love. He is almost forced out on his own trying to fit into society. The main character is the first person narrator in the story. His name is Matt and describes himself in a rather bad way; “People don’t
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Database Comparison Paper Tania Hillard Database Management / DBM 502 Pamela Hurd June 19‚ 2006 Introduction This paper will compare and contrast four different types of database software. The database software that will discuss is the Microsoft Access‚ SQL‚ DB2‚ and Oracle. A database is the most vital system for a company as it stores mission critical information. The continual failure of a company’s database system can only lead to the demise of the organization - companies cannot
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History of Database Technology Past and Present The term database was popularized with the growth of the computer industry and is typically thought of as software used to store‚ index‚ manipulate‚ and retrieve information (Vaughn). Database software has been in use since the Census Bureau used a punch card system to meet the requirements for the collection‚ sorting‚ and reporting of data for the 1890 census (National Research Council). These earliest databases were flat file databases. The flat-file
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False Positive vs. False Negative The question of whether or not a false negative is preferable to a false positive depends on the setting. I will use seven scenarios to explain which would be more preferable: a false negative or a false positive. My opinions will be substantiated with examples of practical experience. First I will define a false negative and a false positive respectively. False Negative: A false negative error‚ or in short false negative‚ is where a test result indicates that a
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Files and Relational Databases What is a file? • contains groups of records used to provide information for operations‚ planning‚ management and decision making. • can be used for storing data for an indefinite period of time‚ or they can be used to store data temporarily for a specific purpose. FILE TYPES • Master Files -- contain records for a group of entities. The attributes may be updated often‚ but the records themselves are relatively permanent. These files
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SQL INTRODUCTION Diaz‚ Francis Lorenzo A. BSM CS 3B G2 History of SQL SQL began life as SEQUEL11‚ the Structured English Query Language‚ a component of an IBM research project called System/R. System/R was a prototype of the first relational database system; it was created at IBM’s San Jose laboratories by Donald D. Chamberlin and Raymond F. Boyce in 1974‚ and SEQUEL was the first query language to support multiple tables and multiple users. In the late 1970s‚ SQL made its first appearance in
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