Database marketing is the technique of gathering all the information available about customer‚ leads and prospects into a central database and using that information to drive all marketing efforts. The information is stored in a marketing database and can be used at both the strategic and tactical levels to drive targeted marketing efforts. (www.itsallgoodwebdesign.com/html/database_marketing.html). A database is a collection of data arranged for computer retrieval. Marketing can defined as "performance
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Specialized Database Presentation Specialized Database Presentation Team B: Chappell Grant‚ John Hainline Linda Hannigan DBM/384 Special Purpose Databases Brando Sumayao Specialized Database Presentation • • • • • • • • • • Executive Overview Strategic Goal Proposal Comparison of different database and purposes SQL concepts relative to spatial and temporal databases Uses of databases in the business environment Description of the information retrieval process in relations to the specialized
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INTRODUCTION TO DATABASE MANAGEMENT SYSTEMS By Mohammed Sanaulla Khan SID: 1120297 Mohammed Mudassaruddin SID: 1111422 Abstract A collection of programs that enables you to store‚ modify‚ and extract information from a database. There are many different types of DBMSs‚ ranging from small systems that run on personal computers to huge systems that run on mainframes. The following are examples of database applications: ✓ computerized library systems ✓ automated teller machines
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Files and Relational Databases What is a file? • contains groups of records used to provide information for operations‚ planning‚ management and decision making. • can be used for storing data for an indefinite period of time‚ or they can be used to store data temporarily for a specific purpose. FILE TYPES • Master Files -- contain records for a group of entities. The attributes may be updated often‚ but the records themselves are relatively permanent. These files
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SQL INTRODUCTION Diaz‚ Francis Lorenzo A. BSM CS 3B G2 History of SQL SQL began life as SEQUEL11‚ the Structured English Query Language‚ a component of an IBM research project called System/R. System/R was a prototype of the first relational database system; it was created at IBM’s San Jose laboratories by Donald D. Chamberlin and Raymond F. Boyce in 1974‚ and SEQUEL was the first query language to support multiple tables and multiple users. In the late 1970s‚ SQL made its first appearance in
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Lesson 1 What is a database: A database is a group of data that has been organised in a table or group. This makes it easy to find data‚ but also allows you to not have any duplicates in a group. A database is used in a school or college to store students date of births. This allows the school to be able to see how old the students are. The database can also be password protected to keep the data safe. What is a flat file database: A flat database is where you have all your data in one table.
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Questions Indicate whether the following statements are true or false on the student answer sheet. 1) A requirement is something a database needs to do in order to fulfill its purpose. True 2) You only need to include the most important stakeholders in the database discussions. False 3) Forms are used for gathering input. True 4) A transaction database is optimized to track transactions in real time. True 5) Data mining uses business intelligence tools and techniques on
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Comparing and Contrasting the Relational Database Model and OO Model The relational database model is based upon tables or relations. In this model‚ the physical implementation of the database is abstracted away from the user. Users query the database using a high-level query language‚ such as SQL. The relations are made up of columns‚ which have headings indicating the attribute represented by that column. Tables have key fields‚ which can be used to identify unique records. Keys relate tables
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August 4‚ 2009 What is Database Normalization? Database Normalization is a systematic way of ensuring that a database structure is suitable for general – purpose quering and normalization is the process of efficently organizing data in a database. This process was first introduced in 1970 by E.F. Codd and has since been redefined to higher normal forms. The two goals of the normalization process are: eliminating redundant data and ensuring that data dependencies make sense. These goals reduce
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something a database needs to do in order to fulfill its purpose. 2. FALSE You only need to include the most important stakeholders in the database discussions. 3. TRUE Forms are used for gathering input. 4. TRUE A transaction database is optimized to track transactions in real time. 5. TRUE Data mining uses business intelligence tools and techniques on a variety of data sources brought together in a data warehouses. 6. TRUE The domain is the focus or knowledge area of a database.
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