Marketing Communication Plan for NOKIA Executive Summary This study was carried out to analysis the marketing communication plan for the Nokia smartphone. Nokia was merged by Microsoft and became a division in Microsoft called “Devices Group”. Thus‚ the study investigate both the past communication plan for Nokia‚ and the present or future plan for “Devices Group”. There are 6 sections for this essay‚ with a logical flow started with the review of marketing plan‚ followed by program situation analysis;
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#1. Entity Relationship Diagram #2. a. & b. One Room can be designated only one Room Type‚ whilst a particular Room Type can be assigned to several rooms (i.e. there may be many rooms that have double beds). Therefore‚ Room has a one-to-one relationship with RoomType and RoomType has a one-to-many relationship with Room. From the table‚ it can be seen that a particular room can only be designated as belonging to one type / category‚ thus confirming that Room RoomType has
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market. Today the top mobile phone vendors include Samsung‚ Nokia Apple LG and Sony Ericsson. As compared to a few years back when the mobile phones were introduced there were just a few limited brands mainly Motorola‚ Nokia‚ Sony which merged which Ericsson and is now called Sony Ericsson. Nokia was founded in the year 1865 in the town of Nokia in central Finland it was originally a manufacturer of pulp and paper. During the 1960s Nokia began to make its way in the telecommunication market and
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Nokia has been one of the brands that are in the last 20 years been synonymous with high-quality phones. Till 2007‚ Nokia had a market share of 80% in the smartphone market‚ and the most important reason for losing ground during the digital age‚ actually smartphone age was due to the weak position of Nokia in the technological system or ecosystem. “Nokia failed in connection to people!!” One of the reasons for Nokia failure is on one side that Apple redefined smartphones with touch screen and
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especially in this market. Nokia has created an established brand name for them internationally and this makes it hard for new entrants to compete. 5. Big firms may retaliate and try to prevent companies from entering the market by giving out special deals or lowering price to the point where it is not viable for new entrants to compete. 6. Patents also limit innovation and this will potentially deter new entrants. 7. Due to the size of the big firms such as Nokia‚ they will have an advantage
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reports that with the launch of a new range of smartphones‚ Nokia is also effectively changing its approach to marketing. The company is moving away from more traditional marketing like advertising in print media and shifting towards advertisements through social media and digital campaigns. This allows Nokia to place a greater emphasis on collaborating with its customers through its marketing communication channels. In doing so‚ Nokia hopes to be able to rival dominant market competitors by increasing
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We have recently tried XEON Belle Refresh CFW on our Nokia N8 upon user recommendations and its really good and stable. Xeon’s CFW has only English and Italian languages. (Italian as default‚ you can change it into English later on). Detailed change-logs are available after the break. Before you start following this tutorial‚ we recommend you to have a look at Cfficial Nokia Belle Refresh Change-logs. THIS CUSTOM FIRMWARE IS ONLY FOR NOKIA N8‚ DO NOT TRY IT ON ANY OTHER DEVICE OR YOU’LL BRICK IT
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High-Tech marketing. Sustainable innovation- Nokia case study Introduction: The technology offers a promise of a better world through the improvements in standards of living. On the other hand‚ resource extraction‚ emissions of dangerous materials‚ and pollution of air‚ water‚ and soil have created conditions for environmental catastrophe and have already caused irreversible damage to the Earth. That is why in last few years‚ companies started focusing on an eco-innovation. Eco-innovation
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were established by Nokia from 2008 until now. Thus giving you a general understanding of Nokia’s past operations in the market of tablets and also a general idea of the smartphone market (because they are strongly interconnected). Finally‚ IP protection methods and current legal issues in relation to IP management are addressed. 1.1. Cooperation Forms 1.1.1. Acquisition Figure : Nokia Acquisitions 2008/2009‚ Source: Nokia This figure shows the target companies of Nokia in 2008 and 2009 – with
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HANOI UNIVERSITY FACULTY OF MANAGEMENT AND TOURISM PRINCIPLE OF MARKETING MARKETING PLAN NOKIA LUMIA Tutorial: Tut 1 BA Group members: TABLE OF CONTENT I. Executive Summary II. Current Marketing Situation 1. Market Situation 2. Product Situation 3. Competitive Situation 4. Distribution Situation 5. Macro-environment Situation III. SWOT Analysis 1. Strengths 2. Weaknesses 3. Opportunities 4. Threats IV. Objectives
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