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    Financial Management SBB Fundamentals COURSE GUIDE Leiden University Faculty of Mathematics and Natural Sciences Science Based Business Program March 2011 © 2011 All rights reserved Centre for Business Studies (CBW) Leiden University Except as allowed under Dutch Copyright Law (1912)‚ no part of this material may be reproduced or transmitted in any form‚ by any means‚ electronic or mechanical‚ including photocopying‚ recording‚ or any information storage and retrieval system

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    Case Study Gardasil

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    Gardasil is a vaccine developed by the Merck pharmaceutical company that helps protect against the Human Papillomavirus (HPV) types 6‚ 11‚ 16‚ and 18. These different strains of the virus can cause any of the following: cervical cancer‚ abnormal and precancerous lesions of the vagina‚ vulva‚ and genital warts. According to the CDC in 2003 the incidence of HPV in women ages 20-24 was at about 45%. http://www.cdc.gov/vaccines/recs/acip/downloads/mtg-slides-feb08/15-4-hpv.pdf Gardasil does not

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    (40 ml 0.05M) was slowly added in zirconium oxychloride octahydrate (purchased from Merck India Ltd.) solution (100 ml 0.01M) prepared in methanol-water (1:1) at 5 oC temperature. The mixture was stirred for 1 hour followed by reflux at 100 oC for 24 hours. The resultant solid-solution was centrifuged‚ washed with ammonium nitrate (purchased from Merck India Ltd.)‚ distilled water and ethanol (purchased from Merck India Ltd.) followed by drying

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    generally characterized by spasm of the arterioles in an individual’s extremities; fingers‚ hands‚ feet and toes (Frazier: 490) (Merck: 1790). Additionally‚ the nose‚ tongue and even the earlobes can be affected (Merck: 1790) (Cooke: 293). If the condition is deemed primary‚ it is known as Raynaud’s disease‚ or primary Raynaud’s phenomenon‚ and is inherently idiopathic (Merck: 1790) (Cooke: 294). On the other hand‚ if the condition is secondary to another disease‚ it is termed Raynaud’s phenomenon

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    Vioxx Decisions – Were They Ethical? In the late 1990s‚ a pharmaceutical company called Merck was a leader in this industry. The pharmaceutical industry required millions of dollars and great amounts of time to be invested in research and development. From 1995 to 2001‚ Merck was successful in releasing 13 major drugs into the market. One of these drugs was one that would treat rheumatoid arthritis. The drug‚ Vioxx‚ acquired the approval of the Food and Drug Administration (FDA) in May 2009 (Cavusgil

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    Recall of Vioxx

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    Merck & Company‚ Inc: The Recall of Vioxx Introduction Geroge W. Merck stated once stated‚ “We try never to forget that medicine is for the people. It is not for the profits. The profits follow. Initially‚ Vioxx was the blockbuster drug that Merck needed due to the upcoming Zocor patent cliff in 2006. With an estimated 27‚785 heart attacks and sudden cardiac deaths that could have been avoided if Celebrex had been used instead of Vioxx‚ Merck faces the possibility of not only having to pay

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    Merk Strategy

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    MERCK & COMPANY INC Kady Doyle Rudy Hsieh Eunkyung Jun Joey Petrella Mastura Zaini Table of Contents 2 Overview of Merck & Co Inc. 3 Case Abstract 4 History 5 Timeline of Important Milestones 5 Vision Statement 7 Mission Statement 7 Opportunities 9 Threats 9 External Factor Evaluation (EFE) Matrix 9 CPM 11 Internal Audit 12 Strengths 13 Weaknesses 13 Financial Ratio Analysis 13 Company and Industry Performance 14 Internal Factor Evaluation (IFE)

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    Brand and River Blindness

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    Stake for Vagelos as CEO and for Merck as a company in deciding whether to invest in Dr. Campbell’s idea Although Dr. Campbell’s idea of a drug (Ivermectin) that could cure River blindness was a path-breaking opportunity for Merck‚ the company was faced with a number of ethical‚ financial and moral issues that forced its CEO to undergo deep thought and contemplation before investing in this idea. * Feasibility: There were concerns about the use of this drug on humans and the potential adverse

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    Professor: Yvan Nezerwe Keller Graduate School of Management Table of Contents C5.1.0 Executive Summary…………………………………………….3 C5.1.1 The Major Driving Force of the Merck-Medco Acquisition.. 3-4 C5.1.2 The Role of PBM Companies……………………………….. 4-5 C5.1.3 Utilization of Medco’s Database……………………………. 5-6 C5.1.4 Competitive Reactions to Merck- Medco Acquisition ……. 6 C5.1.5 SWOT Analysis……………………………………………..6-8 C5.1.6 Impact on Marketing and Sales………………………….. 8-9 C5.1.7 Impact on Operational……………………………………

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    brand elements and their role in building brand equity. I work for MSD India Pvt Ltd. Merck & Co.‚ Merck Sharp & Dohme‚ MSD outside the United States and Canada‚ is one of the largest pharmaceutical companies in the world. Merck headquarters is located in Whitehouse Station‚ New Jersey. The company was established in 1891 as the United States subsidiary of the German company now known as Merck KGaA. Merck & Co. was confiscated by the US government during World War I and subsequently established

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