eHarmony If you are single and looking for long-term love‚ eHarmony.com Inc. wants to find you the "perfect mate." With traditional values and modern matchmaking possibilities‚ eHarmony.com has taken the electronic dating scene by storm. eHarmony has united more than 10‚000 couples in marriage in its short history and‚ during 2008‚ had more than seven million registered users. Background In 2000‚ eHarmony was founded by Dr. Neil Clark Warren an evangelical Christian who worked for 30 years
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In Anjula Razdan’s essay “What’s Love Got to Do with It” she talks about arranged marriages‚ love‚ and online dating. She was born and raised in Illinois by her parents who emigrated to American from India‚ although she was the product of an arranged marriage she grew up under the “spell of Western romantic love”. Growing up in the West‚ she is clearly going to have different views on the East tradition although she is Indian. In the West‚ arranged marriages are less likely to occur than in the
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EXECUTIVE SUMMARY The online dating industry has grown over the years with the stigma of online dating decreasing‚ as “75% believe there are fewer stigmas attached to finding love through ‘social networks’ as opposed to exclusive ‘dating sites’ (Online Dating‚ Mintel 2009). With enhanced technology‚ individuals are becoming more comfortable communicating via technology with some even preferring it over face to face communication. Out of 3000 adults between the ages of 20 and 40 surveyed‚ 46% find
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understand what made them successful‚ a SWOT was conducted to analyze both the internal and external environments. Strengths Everyone has seen an eHarmony commercial on television and most can tell you what kind of service they provide. The company’s stellar reputation in the online dating market can be attributed to a strong marketing/advertising department. Part of the company’s success was due to the matching process. Members were matched based on their responses to an extensive questionnaire and
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power of technology to bring people together from a business and social setting‚ building relationships are becoming a reality‚ especially when it initially brings people together in a virtual environment. As technology advances‚ so does the internet dating industry. Therefore‚ I would expect a strong rate of growth from the current financial position that eHarmony is in. The growth objective for eHarmony is to grow steadily to about 3% per year through the end of 2016. In fact‚ revenue has slowed from
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attracting customers interested in long-term relationships eHarmony offers a higher value to its customers in comparison to its competitors in terms of specialization of service offered‚ efficiency and quality of matches and the detailed screening process Going forward‚ eHarmony should focus on expanding service offerings (offering services for parenting‚ weddings‚ etc.) and explore geographic expansion to other English speaking Western countries * Expansion would be re-enforcing with eHarmony’s critical
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image in dating website advertisements. A commercial for example is trying to persuade you or inform you into doing or knowing something. Online dating has become very popular. Online dating websites allow you to socialize with other individuals seeking same interest as you. Match‚ E harmony‚ and Christian mingle create rhetorical situations‚ which make single indiviuals believe love is the only way to acheive happines‚ to do so they must join their websites. Match.com is an online dating sites
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disadvantages is the cost of using the networks service. As previously mentioned‚ online dating websites are the best type of social network to join‚ especially if you are looking for a romantic partner. Unfortunately‚ unlike most traditional networking sites‚ most dating sites require a paid membership. To many this membership is worth the cost‚ but overtime it could get quite expensive and you are not guaranteed any results. In addition to the cost of dating online‚ there are a large number of safety
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Density Name : Prashanth Ashok Date:22/2/2012 Partner’s Name : Marcus Lee Lab Section : 6 Results and Discussion Part A | |Measured Weight (g) |Weight of water (g) |Density of water | |Graduated Cylinder |62.33 |-- |-- | |Graduated Cylinder + 10ml water |72.04 |72.04 - 62.33 = 9
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Pundits/matchmakers and instead prefer to find a match online. As compared to dating sites‚ which is not an acceptable trend in India‚ matrimonial sites focus on the serious business of marriage. Launch: Keeping in mind the Indian culture‚ Anupam Mittal launched a “new-to-the-world” service -Shaadi.com as the world’s first matrimonial services business under the People Group. Initial problems: Though it was a highly innovative idea‚ the service wasn’t a huge success until 2000. Few of the problems were: Matrimonial
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