Contents: 1. Introduction 2 2. Social Media and Business 2 3. Types of Social Media and Their Importance for Companies 4 4. Social Media Functionality Blocks and Their Implications for Companies 7 5. Social Media and Information Half-life and Depth 10 6. LinkedIn Poll 12 7. Recruitment and Search for Talent 13 8. Advertising and Brands Enhancement 17 9. Customer Profiling and Customer Service and Realtionship Management 21 10. The Future of Social Media 25 11. Conslusion 28 12. References
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February 23 SUBJECT: Analyzing Social Media: Starbucks The following memo will address the use of social media for the Starbucks Organization. A brief introduction to Starbucks will be given along with an introduction to social media. Key points that will be addressed include the types of social media used in relation to the rhetorical situation (audience‚ purpose‚ and context) in which the social media connection is used‚ how Starbucks uses the context of the social platform for an intended purpose
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Tracking Social Media The Social Media Tracking Centre and the 2011 Nigerian Elections Shehu Musa Yar’Adua Foundation About the Authors Dr. Judith Burdin Asuni is the Executive Director of Academic Associates PeaceWorks‚ a Nigerian NGO working in the fields of conflict management‚ peace and development and peace education. Dr. Asuni has researched and written extensively on conflicts in Nigeria‚ particularly in the Niger Delta. AA PeaceWorks has established a social media team to engage Nigerian
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corporation. The types of corporate social responsibility typically align with the stakeholder theory that corporations have responsibilities beyond profit. Environment Harvard professor and business theorist Michael Porter notes in his seminal text‚ "On Competition‚" that businesses need to operate in ways that are not “environmentally wasteful.” Once considered the cost of doing business‚ pollution and rampant consumption of resources now represent a social and political concern on the global
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Social media became more prominent in business world along the growth of social media. The study of the usage of social media in fortune 500 1and Inc. 5002 shows that large number of companies is very familiar to social media and adopts them to run their business (Barnes‚ 2010). Several kinds of social media are around nowadays‚ however‚ not all of them are effective in business. Although the adoption rate of social media is growing year by year‚ some kind of social media are declining such
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of ethics in the media today. It tries to explore how the media is being politically and financially driven and how the media forgets its responsibility towards society in its race to get high TRPs. The paper brings out the ethical questions raised in different fields of the media. It also highlights how the media moves away from its primary role‚ how important are ethics in media‚ how do media maintain their ethics and what happens when media stops focusing on ethics and its social responsibility
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Introduction The use of social networking has changed the way in which we communicate. Even in our personal lives‚ social media has become a major habit we have adopted whilst making use of the internet. In 2012 an estimated 1 in 5 people worldwide‚ were reported to be members of online social networks‚ an increase of 19% since 2011.1 (Emarketer.com‚ 2015)Researchers and analysts suggest that adapting social media in their various enterprises would in turn increase productivity and efficiency.
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What do you think about the social responsibility of businesses? Do you think they have certain social requirements or should the main objective of a business be to make money? This is a very in-depth and valid question in which both Milton Friedman and Robert Almeder have strong opinions. Although their opinions are polar opposite they have valid arguments. The objective is to analyze both opinions from their perspective point of views based on the examples given in the text. A mixture of both
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In today’s business world‚ social media is being discussed on a daily basis. This phenomenon has taken over the marketing and advertising industries and has changed the way they handle their efforts to attract customers. There is a big misunderstanding that social media are only popular networking sites such as Facebook and Twitter‚ but as defined by the Merriam-Webster dictionary‚ social media are “forms of electronic communication (as Web sites for social networking and micro blogging) through
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Effects of Social Media: Abuse and Addiction Associated with Social Media Justin McIntyre English 1302‚ T-TH 5:30 Professor F. Dziadek November 25‚ 2014 Justin McIntyre 20 November 2014 A Call to Acton: Regulate the Use of Social Media Statistics show‚ each year 700 billion minutes are spent on Facebook alone‚ with a normal person spending approximately 15 hours a week‚ not attempting to calculate the time spent checking emails‚ playing video games‚ or just surfing the web. Social media
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