As industries turn increasingly hostile‚ it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker’s pathbreaking book‚ Managing Brand Equity‚ managers discovered the value of a brand as a strategic asset and a company’s primary source of competitive advantage. Now‚ in this compelling new work‚ Aaker uses real brand-building cases from Saturn‚ General Electric‚ Kodak‚ Healthy Choice‚ McDonald’s‚ and others to demonstrate how strong brands have been created and
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take it all‚ and votes for defeated candidates are simply wasted and do not count anymore. The electoral reform was one of the central objectives of the Liberal Democrats‚ led by Deputy Prime Minister Nick Clegg. The referendum gave the victory to David Cameron: the British prime minister who has launched the most savage cut programs in the country since the Second World War. The defeated is‚ above all‚ the Liberal Democrats’ leader who has seen his party being swept away by the polls and witnessed
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Are you a unitarist‚ a pluralist or a radical/ Marxist? As you read the Balnave chapter‚ you may have become aware of your own‚ sometimes implicit‚ views about employment relations and you may have been identifying mainly with one particular frame of reference. This sort of self-awareness of our own particular ideological position is an important part of coming to terms with the frames of reference. The following activity is designed to develop your self-awareness of your own position
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to life‚ liberty‚ and the pursuit of happiness. This statement is a promise to all people that the United States is a country where everyone should have the opportunity to reach their greatest potential. Saul Alinsky states in his book Rules for Radicals‚ “The spirit of democracy is the idea of the importance and worth of the individual‚ and faith in the kind of world where the individual can achieve as much of his potential as possible.” (Alinsky‚ xxiv). There are individuals who see diversity as
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David Harvey is a classical marxist concerned with inequality and the theoretical bridge between social theory and geography. Argues from a historical materialist perspective – how the society reproduces itself. Harvey on space: For Harvey‚ social practices and process create spaces and these spaces in turn‚ constrain‚ enable and alter those practices and process – what Ed Soja called a “socio-spatial dialectic”. Constant relationship between society and geography and they both influence eachother
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environment in which one develops is key to studying and comprehending humans overall. However‚ the notion of biology and environment intertwining isn’t always exemplified clearly in various aspects of people’s lives. This was shown in the case of David Reimer‚ the boy who was raised as a girl. In Reimer’s case‚ he was born biologically male‚ but due to an unfortunate circumstance involving
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circumstance change. When it comes to our natural world‚ Hume believes that induction is not based on reason‚ neither demonstrative or moral reasoning‚ but customs‚ the individual’s instincts or habits. However‚ when Hume demonstrates his beliefs that people should make an inference about a person’s future or private behaviors based off their past ones‚ he is speaking with regards to the fact that people are not predictable. Although Hume slightly defends people’s unpredictability by declaring every
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Hume is responding to traditional views that right action can and should be determined by reason and Reason cannot influence the will. This is shown by the following: firstly‚ reason can never motivate action and secondly‚ reason can never oppose or prevent actions motivated by passions or emotions. Reasons are of two kinds: demonstrative and probabilistic. Demonstrative reasoning is deductive; it allows us to draw specific claims from general ideas. Probabilistic (or causal) reasoning is inductive;
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In his book‚ “Radical Relations: Lesbian Mothers‚ Gay Fathers‚ and Their Children in the United States since World War II‚” historian Daniel Rivers explains the history of gay fathers‚ lesbian mothers and their children in the U.S. By documenting this history‚ Rivers develops a comprehensive understanding of the diversity of American families and throws light on the struggles of gay and lesbian parents. In this book‚ Rivers also showcases how these parents challenge stereotypes and myths about their
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David George Joseph Malouf (born 1934) is an Australian writer. He was awarded the Neustadt International Prize for Literature in 2000‚ his 1993 novel Remembering Babylon won the International IMPAC Dublin Literary Award in 1996‚ he won the inaugural Australia-Asia Literary Award in 2008‚ and he was shortlisted for the Booker Prize. Malouf was born in Brisbane‚ Australia‚ to a Christian Lebanese father and an English- Jewish mother. He was an avid reader as a child‚ and at 12 years old was reading
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