Target Audience for Apple iPod The core target market for iPod is young adults and teenagers. iPod a music player has a differentiated market segmentation characterized in age‚ gender and desire for image. It is targeted towards the people who have an enthusiasm to the technology and hobby‚ particularly in music. The iPod is unlike any other music player with its unique appeal to a remarkable range of ages and personalities. In general‚ iPod is designed for anyone interested in carrying the equivalent
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recognisable individual‚ which will enable a wider target audience to be reached due to him being such a reputable source. He has already represented various other charities‚ which makes him trustworthy. Not only is this campaign aiming to raise mass media awareness‚ but also hopes to educate individuals in smaller communities who may not have knowledge of cancer and the affects it has on families and individuals. The overall objective of the campaign is to get as many people involved and participating
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As far as the Market Summary / Target Audience are concerned‚ we have quite the large market to target‚ I say this because many people tend to think gaming sales should only focus on those people in their teens‚ yet in reality this isn’t our only major target. The average age of a gamer is 35‚ over a quarter (26%) is age 50 or over. The bulk of gamers are in the 18 to 49 year age range‚ which proves children shouldn’t be the only ones we focus our campaigning on. Also‚ around 68% of U.S. households
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After discussing various market segments with Elena‚ and in addition to researching the optimal target market independently‚ I am confident in the selection of middle-aged to slightly older professionals as the primary target audience. Demographics Generation X is an often overlooked demographic in marketing due to the fact that they lie directly in between two larger segments – the Baby Boomers and the Millennials (Taylor & Gao‚ 2014). According to Pew’s analysis of the Panel study of Income
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DAVID JONES LIMITED NATIONAL PACKAGING COVENANT – ANNUAL REPORT 2009/10 CEO endorsement David Jones is committed to managing its operations in an environmentally sustainable manner and to investing in robust management systems to ensure confidence and transparency in environmental reporting. This commitment is in recognition of David Jones’ responsibilities to its shareholders‚ customers and employees‚ and is consistent with the expectations held by government and the broader community. David Jones’
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For my first academic SMART target‚ I decided to ingest more knowledge of professional special effects make-up artists‚ and by doing so‚ my work can be more influenced by these artists and I will develop a better understanding of the industry. To attain my target‚ I conducted research into 5 artists in the time frame of one week. The research that I will be attaining will mostly focus on what products they use for certain looks and characters. This will help me develop an understanding of how SFX
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Shakespeare’s Audience Research Synthesis Essay Many people find it hard to believe that William Shakespeare had a vocabulary that varied from 20‚000-25‚000 words‚ since he stopped attending school at the age of 13. In comparison to a college graduate‚ who is estimated to have 18‚000-23‚000 words in their vocabulary‚ it is not uncommon for one to find this difficult to accept. Shakespeare tried to satisfy all members of class in his audience by having certain elements in his plays appeal to the
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Company Overview David Jones Limited (DJS) is a leading high-class retailer with stores all across Australia. The company operates 35 department stores and 2 warehouse outlets. Mr Zahra is the current CEO of the company. MD Peter Wilkinson‚ an ex CEO had repositioned DJS as an upmarket brand‚ targeting wealthy shoppers. In 2008‚ the company launched a general purpose credit card with Amex‚ which runs parallel to the existing store card. DJS placed at the top end of the market‚ targets a core customer
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As the new CEO of David Jones‚ it is recommended that Zahra reinforces internal branding‚ leadership capabilities and undertakes a re-evaluation of David Jones’ company culture and employee skills to restore organisational stability and a favourable public image. Reinforcing Internal Brand to Restore Image One of Zahra’s primary concerns should be to ameliorate the damage of McInnes’ actions on the integrity of the David Jones brand in the public eye. This is a critical organisational behaviour
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David Jones – Corporate Restructuring • David Jones Limited is engaged in department store retailing and financial services alliance with American Express. It operates in two segments: Department Stores and Financial Services DAVID JONES EXISTING STRENGTHS Profitability EBITDA Margin interim 18.00% 16.00% 14.00% 12.00% 10.00% 8.00% Jan-10 David Jones Limited Jan-11 Jan-12 Myer Holdings Limited 15.00% 14.00% 13.00% 12.00% 11.00% 10.00% 9.00% Jul-09 David Jones Limited Jul-10 Jul-11 Myer
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