Comparative Financial Analysis for the financial year 2012 for DAVID JONES Word Count: words Members of the Group (surname underlined): LIM EWE LEE 30109302 WONG MEI LIN 30109335 TEH KONG CHENG 30111788 Executive Summary David Jones‚ an Australia base company with its core business of operate departmental store in Australia‚ the company focus are beauty and cosmetic products‚ women’s wear‚ women’s accessories and footwear‚ menswear and accessories‚ food products‚ toys‚
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Introduction David Jones (DJs) is a leading up-market department store chain‚ which is a public company‚ founded in 1838. It is one of the most recognised retailer brands in Australia that emphasizes on quality and style. While the retailing business changed in many ways‚ DJs maintained its commitment to provide high quality merchandise with the introduction of new brands. Through the continuing refurbishment of stores and continuing opening new stores across four major states in Australia‚ it currently
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organisation David Jones Limited is an Australian iconic department store. It is a high-end upmarket department store chain‚ the locals proud. It was founded in 1838 in Sydney‚ and currently has 38 stores trading (Wikipedia‚ 2014). Department stores have struggled due to weak retail environment and low consumer confidence. (Ibis world‚ 2014). In 2013‚ David Jones launched its own call centre‚ a production studio and IT system focused on online shopping website. (David Jones‚ 2014) However‚
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Ajeng Savitri 1306439270 Deepening Our Understanding of the Target Audience and the Competition After selecting the target audience we have to understand the them. There are several things we need to know to make them change their behavior. First‚ we have to know what make them want to do their usual behavior than changing it to the behavior that we will promote. Is there any benefit of their current behavior? And what cost do they see to do their current behavior? Second‚ we need to know their
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For a film to be successful it is vital that the target audience is at the heart of all key decisions mad. These are the people who will ultimately make the film a success or see the film as a major flop. The first key decision that the institution must make is‚ who exactly are the audience? They may choose to first produce the film and then figure out who it is aimed at‚ or in most cases the company will decide to make a film for the target audience. This then allows the institution to focus the
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and Target Audience Cleo Z Garcia IMC 610‚ West Virginia University Author Note Contact Information: czgarcia@mix.wvu.edu Abstract Developing an effective integrated marketing communications plan for Kmart requires an understanding of its history; goals‚ objectives and how it evolved through the years. Researching Kmart’s past can help provide insight to create the media and marketing plan for the future. The plan must be attuned to the needs and wants of their customers - their target audience
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Cosmopolitans target audience are female millennial and female Generation x‚ they would usually be from the social economic status A/B. They target their older audience of Gen x with their adverts as a lot of them are advertising anti aging creams‚ this gives of the idea that these woman have to stay young as all the way through the magazine all of the focus is on beauty and fashion making the older audience want to try and keep up with all of these models and actresses. The younger millennial
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the question I’ve been asked the most is “why do I need the Apple iPad?”. Apple’s head honcho Steve Jobs firmly believes the iPad will fill the third segment which stands square in the middle of the iPhone and MacBook. To help understand the target audience for the iPad I found it most helpful to begin by looking at the competition. Currently you have an eReader market heavily dominated by Amazon’s Kindle. The Kindle is a solid performer and everyone I know who owns one is very happy with their
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their very best out of their skills. Ultimately‚ this magazine does aspires to teach gamers about everything they possibly need to know on a variety of genres and topics and to even introduce new people to different gaming genres. Target Audience- The audience for this magazine will be people who are interested in all things gaming. They are the type of people who would rather sit at home playing games instead of going outside and playing sport. They have a passionate interest in gaming and are
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Pepsi’s target market Pepsi has aimed itself at a young audience with an age range of teens to mid twenties. With regards to their U.S website‚ which is ranked the 4th most visited in food consumer products‚ you can clearly see that from its layout‚ use of colours and wording that Pepsi is bright‚ funky and fresh; aimed at forward thinking young men and women. In poor contrast the Pepsi UK website focuses mainly on football and is centred on the Pepsi Max brand. This brand has generally been
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