As industries turn increasingly hostile‚ it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker’s pathbreaking book‚ Managing Brand Equity‚ managers discovered the value of a brand as a strategic asset and a company’s primary source of competitive advantage. Now‚ in this compelling new work‚ Aaker uses real brand-building cases from Saturn‚ General Electric‚ Kodak‚ Healthy Choice‚ McDonald’s‚ and others to demonstrate how strong brands have been created and
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Opportunity Cost Lets start with a small introduction to the topic Opportunity Cost. Opportunity cost is the cost of any activity measured in terms of the value of the next best alternative forgone (that is not chosen). It is the sacrifice related to the second best choice available to someone‚ or group‚ who has picked among several mutually exclusive choices. The opportunity cost is also the "cost" (as a lost benefit) of the forgone products after making a choice. Opportunity cost is a
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take it all‚ and votes for defeated candidates are simply wasted and do not count anymore. The electoral reform was one of the central objectives of the Liberal Democrats‚ led by Deputy Prime Minister Nick Clegg. The referendum gave the victory to David Cameron: the British prime minister who has launched the most savage cut programs in the country since the Second World War. The defeated is‚ above all‚ the Liberal Democrats’ leader who has seen his party being swept away by the polls and witnessed
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education‚ but sometimes I find myself wondering: Do the benefits of college still outweigh the costs? I want to say that college will always outweigh the cost‚ but I have no facts to support my opinion. With this paper‚ I have set out to prove or disprove my opinion. I will do so by researching three main topics. I will find the pros and cons of gaining a higher education‚ the statistical facts about the costs and debts gained and the possible ability to repay in a timely manner‚ and finally I will address
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Opportunity Cost Scarcity of resources is one of the more basic concepts of economics. Scarcity necessitates trade-offs‚ and trade-offs result in an opportunity cost. While the cost of a good or service often is thought of in monetary terms‚ the opportunity cost of a decision is based on what must be given up (the next best alternative) as a result of the decision. Any decision that involves a choice between two or more options has an opportunity cost. Opportunity cost contrasts to accounting cost in
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INTRODUCTION Cost accounting is an important tool in the management of any business firm or organization‚ which includes those in the small scaled industry. In the cause of our research instrument indicated the maintenance of improper and inadequate records coupled with the fact that cost methods used‚ through sometimes effective‚ were unconventional. For a small scale business to approach profit maximization level‚ it must be effective in cost control procedures and appropriate books
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CHAPTER 14: PROCESS COSTING AND THE COST ACCOUNTING CYCLE Multiple Choice c 1. ABC Company made the following journal entry. Work in Process Inventory $200‚000 Direct Labor $188‚000 Direct Labor Rate Variance 12‚000 From this entry we can tell that ABC uses a. job-order costing. b. process costing. c. standard costing. d. normal costing. d 2. CDE Company
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relationships‚ costs and rewards play an influential role in our decision making process‚ where we determine whether we are going to continue engaging in a relationship or choose to terminate it‚ as explained in Doctor Lobel’s lecture on close relationships. This is a component of the social exchange theory that suggests humans are rational beings who evaluate each of their relationship’s worth based on an analysis of benefits and disadvantages. In the bigger picture‚ the theory of a cost-reward system
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supplier must ensure that all parts are within tolerance before shipment to the customer‚ what is the effect on the cost of quality to the customer? Cost of quality is the cost associated with the quality of a work product. As defined by Crosby in his "Quality Is Free"‚ Cost Of Quality (COQ) has two main components: Cost Of Conformance and *Cost Of Non-Conformance. Another view is that cost of quality is the amount of money a business loses because its product or service is not done right in the first
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Cost Classifications for Decision-Making. Every decision involves choosing from among at least two alternatives. Only those costs and benefits that differ between alternatives are relevant in making the selection. This concept is explored in greater detail in the chapter on relevant costs. However‚ decision-making contexts crop up from time to time in the text before that chapter‚ so it is a good idea to familiarize students with relevant cost concepts. 1. Differential Costs. A differential cost
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