CASE 1 – Tractor Supply Company Synopsis: Tractor Supply Company (TSC) is a relative large‚ but unknown retailer that targets people seeking a rural lifestyle that operate farms or ranches as hobby. Discussion Questions 1. What is Tractor Supply Company’s growth strategy? What retail mix does TSC provide? TSC targets the hobby farmer/rancher‚ who are fully employed in jobs but want to enjoy a rural lifestyle and operate a farm or ranch in exurbs of a city. The retail mix of TSC is: • Location
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Q1. ) 1. Which of Porter’s generic strategies is H-D using? Will this strategy work for all of the countries described in the case? Why or why not? According to Porter Generic Strategies‚ Harley-Davidson Company uses “Differentiation Strategy” by offering its heavyweight motorcycle through the distinctive designs. Also‚ as a leader of heavyweight motorcycle manufacturers‚ more than 100 years old existed in the market‚ its American icon and nostalgia make H-D become traditional brand. Therefore
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Tractor Supply Company Tractor Supply Company (TSC) has moved from a mail order catalog into a retail store supplying the needs of hobby farmers and tradespersons. This company has found and filled a niche market with its goods and services. This market capture has allowed TSC to overcome its financial difficulties and operate as a profitable company. History Charles Schmidt established Tractor Supply Company in 1938 as a mail order company selling tractor parts and supplies to the American farmers
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TRACTOR A tractor is an engineering vehicle specifically designed to deliver a high tractive effort (or torque) at slow speeds‚ for the purposes of hauling a trailer or machinery used in agriculture or construction. Most commonly‚ the term is used to describe a farm vehicle that provides the power and traction to mechanize agricultural tasks‚ especially (and originally) tillage‚ but nowadays a great variety of tasks. Agricultural implements may be towed behind or mounted on the tractor‚ and the
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Harley –Davidson is a luxury motorcycle company which has huge loyal customer base most of middle aged and high income men. It also has loyal employee who contributed much to the company when it went through some rough time. With high quality product‚ loyal customers and hardworking employees‚ Harley-Davidson has gone through all the hard time and now is a fine company which also has stable financial statements as well. However‚ Harley-Davidson has its own problem like any other corporations. The
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Overview The tractor industry reported a strong 28.3% growth in sales volumes during 2009-10‚ thereby ending the phase of cyclical correction that had pulled down tractor sales during the preceding two years (200709). Significantly‚ the revival of 2009-10 happened despite the droughtlike conditions in many States during the kharif1 season dampening sentiments. The key factor enabling the demand growth of 2009-10 was strong rural liquidity‚ which in turn was sustained by several factors‚ including:
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Harley-Davidson: Fortune 500 Company The Hogs‚ Inc. David Deubner Yvonne James Sandra Jones Giovanni Legaspi Julie Orton Florida State College at Jacksonville MAN3240 October 21‚ 2009 The history of Harley-Davidson is an incredible story of four young men in Milwaukee‚ who experimented with internal combustion in a 10x15 little shed with the words Harley-Davidson Motor Company inscribed on the front. Not only did they not burn down the shed but they created a business
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ACKNOWLEDGEMENT It is always said that efficient work is nothing but mutual coordination between two or more people.For me‚ it was a very difficult real time project without the help of people surrounding me.It is a great pleasure to acknowledge my deep sense of gratitude to my report guide and referredmentorMR.SUBOROTTO SINHA (Regional Manager- Marketing‚ UP & UTT)for his valuablesupport and guidance that geared the work into a proper channel that is demanded. The knowledgeoffered was from the
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------------------------------------------------- VANRAJ MINI-TRACTORS ------------------------------------------------- The case depicts the dilemma of a decision-maker Mr Trivedi who has to select an appropriate segment for marketing the 10 horsepower (HP) Vanraj Mini tractor in the states of Gujarat‚ Madhya Pradesh‚ Maharashtra and Uttar Pradesh. The four segments identified for Vanraj tractors: small and marginal farmers‚ large farmers‚ industries‚ and horticulture farmers. Vanraj was economical
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For most people‚ getting woke up at 2:30 a.m.‚ learning to drive tractor at the age of nine‚ or getting to watch a baby calf take its first breath are unusual experiences. However‚ these things are normal and even become a way of life when you live on a beef cattle farm. Plans get cancelled‚ church clothes get dirty‚ and becoming best friends with a cow sums up the life on a farm. When people say “start them young‚” they are usually referencing to sports or school‚ but for farming lifestyles this
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