Harley-Davidson‚ Inc. Contents Introduction Problem Statement Supply Management Strategy Project Scope Project Execution Software Vendor Finalists Recommendations 2004 Update References Introduction Harley-Davidson is an American motorcycle manufacturer with a rich history and cultural tradition. Founded in 1903 in Milwaukee‚ WI‚ Harley just celebrated its 100th anniversary with a series of events around the world that culminated in hundreds of thousands of motorcyclists
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super heavyweight. Their bikes are strongest in the Cruiser motorcycle segment‚ feature in the Touring bikes segment (focus on their style and image) and through acquisition of Buell‚ now have a presence in the Performance models segment. The Harley-Davidson image and the customer loyalty earned and sustained by the unique Harley Experience ’ are its greatest assets. The appeal of the Harley brand was central to the corporate strategy. The focus of the strategy was to reinforce and extend the relationship
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Date: January 26‚ 2013 To: Professor Aase From: Abby Wilson Subject: The Alamo Drafthouse Case Analysis The Alamo Drafthouse is an excellent example of how a business implements their strategic service vision well. This business recognizes the needs and wants of the consumer‚ and is able to provide services and goods using low-cost methods‚ creating value for both the consumer and themselves. They use an overall low-cost leadership competitive service strategy. Alamo Drafthouse
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1. Imagine that you are to design a budget report for a colleague at work using a spreadsheet package. Following the prototyping discussed in the chapter (see also Figure 1–17)‚ describe the steps you would take to design a prototype of this report. Essentially‚ they should begin by eliciting from their colleague a definition of the problem and the basic requirements for the budget report. These requirements would include the content‚ how they want to use the data (e.g.‚ what comparison or decisions
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Merrimack Tractors and Mowers‚ Inc.: LIFO or FIFO? 1.- Study the financial information for reel mower units that James Colburn prepared for Rick Martino. (Assume that the reel mower units are typical of all classes of inventory at Merrimack). Prepare a pro-forma income statement assuming no changes in accounting policy for 2008‚ and assuming the company sells 10‚000 units each quarter at a price of 2‚000 per unit with Sales General and Administration costs the same as for 2007. Sales Quarter Units
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In the wake of the Civil War‚ the importance of self-reliance and the expression of individuality became virulent through the opposition of the modern world. Marked with mass-producing factories‚ corrupt government and laws‚ and other radical institutions‚ the nineteenth century gave birth to a new age and a new belief that opposed these advancements‚ transcendentalism. Instead‚ this philosophical movement encourages the spiritual and intuitive outlook on the simple world. From the depths and issues
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the Supply Chain by Roberta Russell and Bernard Taylor pp. 420-421 In the early 1980’s Wisconsin-based Harley-Davidson Motor Company‚ the country’s largest manufacturer of motorcycles‚ was struggling to survive. Faced with an onslaught of sever competition from Japan and failing new products‚ … Harley-Davidson was challenged to remain profitable. However‚ not only did Harley-Davidson survive‚ it became a huge success story‚ with sales increasing from 36‚735 motorcycles in 1986 to 291‚417 in 2003
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even the biggest ones know this difficulty. This is the case of Harley Davidson‚ the giant bikes manufacturer. In fact they did one of the biggest branding mistakes of all time. This product was “Harley Davidson Perfume and Cologne”‚ which was introduced into the international marketplace around 2000. In the beginning the product was supposed to increase sales. But we are going to study this case. Contents 1. HARLEY DAVIDSON: COMPANY’S PRESENTATION 2. PRODUCT PRESENTATION: PERFUME & COLOGNE
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Harley Davidson: Preparing for the Next Century BUSI 615 40 Professor David Houghton By Brian Lynch Since the founding of Harley-Davidson in 1903 by Arthur and Walter Davidson and William Harley‚ the company has a rich heritage and a loyal following. The company has proven to be resilient and innovative throughout the years. They have made their fair share of mistakes‚ especially while under the ownership of AMF‚ whose decisions almost destroyed Harley-Davidson. They have also made an
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Strategic Brand Management Case study: Harley-Davidson Contents Question 1 3 Question 2 5 1. Brand elements 5 2. Criteria 6 Question 3 8 1. Custom Vehicle Operations program (CVO) 8 2. Harley Owners Group (HOG) 8 3. Bar café 8 4. Exchange of motorcycle 9 5. Companies can learn from H-D 9 Question 4 10 1. Definitions 10 2. Equally successful 10 3. Non-equally successful 10 4. Co-branding or not? 11 Question 1 -------------------------------------------------
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