PROJECT REPORT ON DAWLANCE SUMBITTED TO SIR AHMED HASSAN TABLE OF CONTENTS 02 1) INDUSTRY a) Value 04 b) Major shares 04 c) Market share and Position
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[pic] DAWLANCE (UNITED REFRIGERATOR INDUSTRIES LIMITED) Dawalnce Center‚ 7/4‚ CivilLines-9‚ Dr. Zia-ud-Din Ahmed Road‚ Karachi. Tel: +92-21-5652450-9 Fax: +92-21-5674643 E-mail: info@dawalance.com.pk For export inquiries: export@dawalance.com.pk For service inquiries: service@dawalance.com.pk EXECUTIVE SUMMARY Dawlance is a big local manufacturer of refrigeration industry in Pakistan. It has got
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strategic moves of Dawlance Pvt. Ltd. This combine effort enabled us to complete this report. Kindly accept the report and we hope you would find it appropriate. Thanking you. Table of Contents Vision statement: 7 Mission Statement: 7 Product Portfolio 8 Strategy of Dawlance & Problems: 9 PESTLE ANALYSIS 12 Economic: 12 Legal and Environmental: 13 Swot Analysis of Dawlance 13 Strengths 13 Weakness 13 Opportunities: 14 Threats 14 BCG Matrix of Dawlance: 15 Market position of dawlance 16 MARKET SEGMENTATION
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Name CHANGHONG AC SPLIT(12 Y 4) Price WEF 02-FEB-13 CHANGHONG AC SPLIT(18 Y 4) Price WEF 02-FEB-13 DAWLANCE SPLIT AC 1 TON(MONOGRAM SL-15) Price WEF 17-JUL-14 4 DAWLANCE SPLIT AC 1.5 TON(MONOGRAM SL-30) Price WEF 17-JUL-14 5 DAWLANCE SPLIT AC 2 TON(MONOGRAM S--45) Price WEF 17-JUL-14 6 DAWLANCE SPLIT AC(DAC-15 MONOGRAM 1 TON) Price WEF 15-MAY-13 7 DAWLANCE SPLIT AC(INSPIRE30) Price WEF 15-MAR-14 8 GREAVES SPLIT AC 1.5 TON(EA3HW18 OFC22) Price WEF 10-JUN-14
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CASE STUDY: PEL’S APPLIANCES LEADS TO SUCCESS OVER THE TIME Pak Elektron Limited (PEL) is the pioneer manufacturer of electrical goods in Pakistan. It was established in 1956 in technical collaboration with M/s AEG of Germany. In October 1978‚ the company was taken over by Saigol Group of Companies.. Since its inception‚ the company has been working for the advancement and development of engineering know-how in Pakistan. The company has produced hundreds of engineers and skilled workers and
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table of contents ACKNOWLEDGMENT 4 EXECUTIVE SUMMARY 5 1- INTRODUCTION AND BACKGROUND 6 1.1 Vision Statement: 7 1.2 Mission Statement: 7 1.3 Core Values of Haier: 7 1.3 (a) Think What Consumers Think 7 1.3 (b) Enterprising and Innovative 7 1.3 (c) Win-Win Culture 7 1.4 SWOT Analysis 8 2. HISTORICAL PERSPECTIVE 9 2.1 Parent Company History: 9 2.1 (a) Rebuilding a Refrigerator Plant in the 1980s: 10 2.1(b) National Brand Leader in the 1990s: 11 2.1(c) Diversification in the 1990s:
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Industries in Pakistan Hamza Roll # 30 BBA-V Sec A Economy of Pakistan Sir Faseeh INDEX MANUFACURING SECTOR Automobile Industry Cement Industry Engineering Industry Pharmaceutical Industry Leather Industry Textile Industry Gems & Jewelry Industry Oil & Gas Industry Chemical Industry Fashion Industry Food & Beverages Industry Tobacco Industry Energy Industry Construction Industry Sugar Industry SERVICES SECTOR Financial Services Industry Aviation Industry Education Industry Telecommunication
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Final Report Sponsored By ENGINEERING DEVELOPMENT BOARD Ministry of Industries & Production Government of Pakistan SEDC Building (STP) 5-A‚ Constitution Avenue Islamabad Tele: (051) 9205595‚ 9223734 Fax: (051) 9206161 Prepared By Technology Management International (Pvt) Ltd (TECHMA) 31/11-A‚ Abu Bakr Block New Garden Town‚ Lahore Tele: (042) 5881460 Fax-Cum-Tel: (042) 5881718 E-Mail: techma@Brain.net.pk 2010 TABLE OF CONTENTS Description Page Nos. Acknowledgement
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