and indebtedness to our most able guide Mrs. NIDDHI TANDON for his active interest‚ timely encouragement‚ valuable suggestions and unceasing assistance and creative criticism at every stage of this project. We would like to thank our institute HT MEDIA LTD. for providing us with this opportunity to undertake this project. KRATIKA SINGH Table of Contents Chapter 1. Introduction
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Social media sites such as Facebook and Twitter are known to cause a lot of the suicides. Social media is made up of web sites and other online means of communication that are used by large groups of people to share information and to develop social and professional relationships. Social media are harmful to society because they lead to cyber bullying‚ cause low self-esteem‚ have no privacy‚ and create a lack of true‚ face-to-face communication among people. Social media has provided
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their place when they returned home from the war‚ and when they saw women in the workforce. Though men feared the loss of their masculinity‚ teen-centered media did not because films in popular culture were used to show that men were still more important than women‚ whether they were in the workforce in the home because at the end of the Rebel Without a Cause‚ Jim and his father realize what it takes to be a man after all‚ which showed the audience and men not to
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Social Media: Today’s mainstream media Social media is the buzz! Today it has become a part of company’s marketing strategy. Traditional marketing is being sidelined by social media. The difference between traditional marketing and social media? Shouting vs. Sharing Social media Trade shows Sponsorships TV‚ radio and print Company website Direct mail What do we mean by social media? Why there is so much of buzz‚ and how will B2B companies will benefit? Social media facilitates
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are manipulated? The movie ‘Wag the Dog’ is about the U.S. president’s story which has an election in a few days and causes sex scandal with a high school girl who visited White House for school’s field trip. The U.S. mass media starts blaming and criticizing the U.S. President. Thus‚ the President’s administration hires a famous Hollywood producer secretly to manipulate the U.S. mass media. By making a faked War with computer graphic technologies and broadcasting war scenes on television‚ Americans’
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The Media and Its Responsibilities Lucinda Ramon SOC120: Introduction to Ethics and Social Responsibility Raymond Hudson June 24‚ 2013 The Media and Its Responsibilities Malcolm X captured it best when he stated‚ “The media’s the most powerful entity on Earth. They have the power to make the innocent guilty and to make the guilty innocent‚ and that’s power. Because they control the minds of the masses.” Media is defined as the use of any form of communication to reach and influence people
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Media Mix Modeling 2.0 The Fine Art of Blending and Mixing Paid & Earned Media to Build Brands ARF RE-THINK 2010 DRAFT VERSION Pete Blackshaw‚ Executive Vice President Nielsen‚ Digital Strategic Services pete.blackshaw@nielsen.com Blackshaw “Media Mix Modeling 2.0” 1 Summary Improvements in online measurement and the growing adoption of consumer listening platforms are laying foundation for a new framework for maximizing brand value through mixing and weighting “Paid” and “Earned”
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contribute information as a “journalist”. Therefore‚ the “subject” of social media’s has changed from traditional journalists to all the users. The following discussion will be based on this clarification. 1. Social Media Functions Self-expression: In the context of social media‚ self-expression has been enhanced to the main and fundamental function for mass individual users. Facebook and Twitter users have identified their top 3 activities: “comments on daily activities”‚ “upload and share
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INTRODUCTION & HISTORY Amul was formed in 1946‚ a dairy cooperative movement in India with 250 liters of milk per day with name KAIRA DISTRICT CO-OPERATIVE MILK PRODUCERS’ UNION. A brand name AMUL is managed by Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF). The brand name Amul means “AMULYA” (suggested by a quality control expert in Anand). This word derived form the Sanskrit word “AMULYA” which means “PRICELESS”. Amul has spurred the white revolution of India‚
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Exploring Social Media Marketing Towards a Richer Understanding of Social Media in Postmodernity Monika Garnyte and Ana de Ávila Pérez Thesis supervisor: Lars Haahr MA in Corporate Communication 1st December 2009 Aarhus School of Business‚ University of Aarhus Exploring Social Media Marketing: Towards a Richer Understanding of Social Media in Postmodernity Monika Garnyte and Ana de Ávila Pérez Acknowledgements The authors
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