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    Dove Campaign

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    minimal contribution to self-esteem because if you don’t feel beautiful‚ then others’ opinions won’t matter. I think that the Dove campaign will achieve their goal of making all sorts of women and young girls feel good about themselves and who they are. Their campaign has such a strong message that many women have trouble coming to terms with. With this promotion of real beauty‚ Dove may actually be able to change women’s perceptions of their bodies and may actually start to get them to appreciate themselves

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    Doves Monologue

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    on their typical afternoon walk they saw something unusual. A pack of doves‚ flying up above them eventually coming down to graze by the trees. The doves often visited ever since Lenny had come back from the Hospital. They were incredibly eager to sit in the orchard for hours. The doves stayed all throughout winter‚ even when the trees were stripped of their leaves. The only sign of life that remained in the orchard was the doves. Before they knew it winter had gone & spring was upon them. They waited

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    Educating Rita

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    "Educating Rita" Director: Lewis Gilbert Screenwriter: Willy Russell Released: 1983 With Julie Walters‚ Michael Caine‚ and others Rita (Julie Walters) is a twenty-six years old hairdresser from Liverpool who has decided to get an education. Not the sort of education that would get her just a better job or more pay‚ but an education that would open up for her a whole new world--a liberal education. Rita wants to be a different person‚ and live an altogether different sort of life than she has

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    Infant and Rita

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    government security officer—the boy Tendai‚ his younger sister Rita‚ and their little brother Kuda. They were kidnapped on a trip through the city‚ and have just escaped from a toxic waste dump‚ where they were enslaved by a monstrous woman called the She Elephant. NARRATOR 2:  Now‚ while they wait for their chance to go home‚ they enjoy the beauty and idyllic life of Resthaven—or at least‚ Tendai does. Rita has a different view of it. * * * RITA:  (upset) It’s all right for you. You’re a boy. You get

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    Dove Cholocate

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    Mars Dove Chocolate Brand Audit IMC 613 Brand Equity Management Chocolate is one of America’s favorite treats‚ and companies like Hershey’s‚ Ghirardelli and Dove‚ have captured consumers minds‚ body and emotions with delicious tasting chocolates for more than 100 years. After examining three brands in Dove’s competitive set- Hershey’s‚ Ghirardelli and Unilever Dove- it became obvious that the Dove Chocolate brand has an unfavorable brand association with Unilever Dove soap and does not resonate

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    Strategies of Dove

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    Dove Dove Soaps Dove Hair Care Dove Body Lotion Dove Deodorants Dove Face Care Dove Hand Wash History Dove 50 years ago‚ it was a beauty bar offering a revolutionary new formula containing 1/4 cleansing cream. It

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    Educating Rita

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    Educating Rita- INTO THE WORLD Remember T.E.E Quotes Link both play and podcast together Introduction Thesis Include Educating Rita‚ 1985‚ Willy Russell Frank and Rita’s worlds are challenged by each other Talk about the podcast and how it links to ‘into the world’ Body one- Edu Rita Excel book! 1 quote from Rita 1 quote from Frank Metaphor “ I’m comin in‚ aren’t I? its that stupid bleedin handle on the door. You wanna get it fixed!”. This quote is important as it reflects

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    Educating Rita

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    Educating Rita Educating Rita By Armstrong Chikava Educating Rita written Willy Russel is a great play with a good dialogue. The play focuses on only two characters‚ Rita and her teacher Frank. Personally I like Rita’s personality even though I couldn’t really relate to her at all. Rita is portrayed as a working class woman but she wants to change herself and her class‚ it appears that she isn’t satisfied with who she is. During the play‚ she tries to break away from her social

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    Dove Analysis

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    | Marketing | | GROUP NO.11 | [DOVE] | CONSUMER BEHAVIOR PATTERN | Non-durable goods: Non-durable goods may be defined either as goods that are immediately consumed in one use or ones that have a lifespan of less than 3 years. Examples of nondurable goods include fast moving consumer goods such as cosmetics and cleaning products‚ food‚ fuel‚ beer‚ cigarettes‚ medication‚ office supplies‚ packaging and containers‚ paper and paper products‚ personal products‚ rubber‚ plastics‚ textiles

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    Dove Analysis

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    DOVE: EVOLUTION OF A BRAND Ques What is a brand? Why does Unilever want fewer of them? * Definition: A name‚ term‚ design‚ symbol‚ or any other feature that identifies one seller’s good or service as distinct from those of other sellers. The legal term for brand is trademark. A brand may identify one item‚ a family of items‚ or all items of that seller. If used for the firm as a whole‚ the preferred term is trade name. Why fewer brands? * Global decentralization brought problems of

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