Dove did what it does best all over the world - not use supermodels to endorse the brand. Rather it got real women who used the product to give testimonials of their experience with the brand. In India‚ Dove’s brand team in the 1990s‚ led by Harish Manwani‚ now Unilever’s president ‚ Asia‚ Africa‚ Central & Eastern Europe‚ decided to adopt the same line of thought for the Indian market too. "In some ways the brand was the opposite of Lux‚ the beauty bar of film stars. Dove showed beauty in ordinary
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Educators & Enthusiasts. 2012. Web. 04 Feb. 2012. O ’Connell‚ Lisa‚ and Amanda Singer. "Paganism; Past & Present." 1999. Web. 05 Feb. 2012. George‚ Alexandra L. "Oracles." King ’s College‚ 18 Dec. 2005. Web. 06 Feb. 2012. Lyon‚ Greg. "An Analysis of Oedipus the King." Atech.com. 2004. Web. 04 Feb. 2012. True Knowledge. "What Is the Distance between Thebes and Corinth?" Trueknowledge.com. 2010. Web. 05 Feb. 2012. Sophocles. Oedipus the King. The Norton Anthology of World Literature. Shorter
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Sunday‚ 20 December 2009 How To Improve Your Life With Self-Hypnosis The art of self-hypnosis often gets dismissed as being "new age." However‚ just like nearly everything in life‚ if you truly believe in yourself and the practice‚ it can prove to be very helpful. What Is Self-Hypnosis? Self-hypnosis is a form of hypnosis that you can perform on yourself. It certainly comes in handy because you won’t need anyone else to help you receive the many benefits of hypnosis. Self-hypnosis is now
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Effective Campaigns: Dove “ Campaign for real Beauty” I find the Dove “ campaign for real beauty” supremely effective and powerful. The campaign consists on taking real woman‚ as opposed to supermodels‚ to be the model in their commercials. In the campaign‚ we can see women that may be not to pretty or not to skinny to be models‚ but because Dove enforces real and common beauty‚ we perceive them as such. As happy and proud women of their bodies‚ even though they are not the perfect stereotype of
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Dove: Evolution of a Brand 1. What is a brand? The legal term for brand is trademark. A brand may identify one item‚ a family of items‚ or all items of that seller. If used for the firm as a whole‚ the preferred term is trade name. It connotes consistency‚ a sign of quality and generates loyalty & goodwill. Why does Unilever want fewer of them? Creating a brand is expensive - must focus on the brands with the greatest potential of survival & financial returns. Marketing investment and
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Intro “We were dancing-” Dove recounts her past in a simple statement; however‚ this interrupted thought is more than it seems to be. It introduces the audience to the action and setting of the poem.. The first aspect that makes the statement important is the use of the plural noun “we”. “We” indicates that Dove wasn’t alone; she was with some type of partner‚ probably a dancing partner. It also bring the audience into question. Is the audience her dance partner? Or are we merely peering into the
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“I think Canada was just really ready for it‚” says Aviva Groll‚ group account director at Ogilvy‚ who has worked on Dove since 2004. “There was a lot of support internally at Unilever‚ it struck a chord… [It was] a time of great experimentation and great leadership that allowed that to happen.” Groll also notes that having the budget available and co-operation amongst the product categories to allow for a campaign centred on the brand as a whole meant everything fell into place for a Canada-first
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"Educating Rita" is the semi-autobiography of playwright Willy Russell. The play was inspired by Russell’s experiences at evening classes. Much of the comedy arises from Rita’s fresh‚ unschooled reaction to the classics of English literature. But she is never patronized by the Russell‚ who recognizes from his own experience that education is a means of escape from one’s own circumstances. "Educating Rita" takes the lives of two people on the opposite ends of the social spectrum and brings them together
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In my short analysis of “Cindarella”‚ understanding the basic concepts of the story was not as easy as I had once predicted. The author Elisabeth Panttaja explains in her essay different views and ideas in the sense that Cinderella is successful because of the magical powers created by her dead mother. The author tells that “It is not suprising . . . that modern criticism of (Cinderella) . . . has been so strangely indifferent to the roles that Cinderella’s mother plays in the story.” This to my
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Museum Paper Assignment: Girl with the Doves and Dionysos and Retinue Art History I Professor E. Gibson December 2‚ 2009 In ancient Roman and Greek cultures it is evident that many sculptures were utilized to honor the deceased. Funerary art such as the Greek Grave Stele of a Little Girl and the Roman Triumph of Dionysos and the Seasons Sarcophagus are deeply connected by the purpose and medium of which the sculptures were created yet dissimilar in the style and themes
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