challenge. It has to be tuned based on the variables by a highly skilled administrator. To keep costs of ownership low‚ increase overall performance of the DBMS and due to the process of tuning being complex‚ the introduction of fuzzy logic into the structure is necessary by the use of appropriate fuzzy rules to assist in the self-tuning of the DBMS‚ wherein the control action is expressed in linguistic terms. Besides Fuzzy logic‚ Neural Networks and Genetic Algorithms can also be used. This significantly
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Data Mining Weekly Assignment 6: LIFT; CRM; AFFINITY POSITIONING; CROSS-SELLING AND ITS ETHICAL CONCERNS. What is meant by the term “lift”? The term “lift” describes the improved performance of an exact or specific amount of effort on a modeled sampling‚ as opposed to a random sampling (Spang‚ 2010). In other words‚ if you are able to market via a model to say‚ a given number of random customers (e.g. 1000)‚ and we expect that 50 of them would be successful‚ then a model that can generate 75
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assembly lines and no assembly‚ no spare parts and very little servicing‚ it is used for the most intimate and the most public services everywhere. We call it the English language ...‘ Dr Robert Burchfield‚ former Chief Editor of the Oxford English Dictionary‚ has remarked that ‘any literate‚ educated person on the face of the globe is deprived if he does not know English’. The first level of the global sway of English is to be found in those countries‚ formerly British colonies‚ in which English as
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CHAPTER 3 DATABASES AND DATA WAREHOUSES Building Business Intelligence CONTACT INFORMATION: Stephen Haag is the primary author of this chapter. If you have any questions or comments‚ please direct them to him at shaag@du.edu. THIS CHAPTER/MODULE IN SHORT FORM… This chapter introduces your students to the vitally important role of information in an organization and the various technology tools (databases‚ DBMSs‚ data warehouses‚ and data-mining tools) that facilitate the management
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Data Warehousing‚ Data Marts and Data Mining Data Marts A data mart is a subset of an organizational data store‚ usually oriented to a specific purpose or major data subject‚ that may be distributed to support business needs. Data marts are analytical data stores designed to focus on specific business functions for a specific community within an organization. Data marts are often derived from subsets of data in a data warehouse‚ though in the bottom-up data warehouse design methodology the data
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Alex P. Pasion‚ MIT Instructor Topics Why is there a need to study File Processing and DBM? Historical Perspective. History of Database Processing. Preliminaries Why is there a need to study File Processing and DBM? Why do we use Databases? Simply because of ourselves and there is always something that happens around us. Collect Data Use and Reuse data Historical Perspective Historical Perspective Historical Perspective Historical
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hhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhh Case- Harrah’s Entertainment Inc. Questions: 1. What are the objectives of the various Data Base marketing programs and are they working? 2. Why is it important to use the “customer worth” in the DBM efforts rather than observed level of play? 3. How does Harrah’s integrate the various elements of its marketing strategy to deliver more than the results of Data Base marketing? 4. What is the sustainability of Harrah’s actions and strategy? 5. What are the privacy and ethical
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Data Mining: What is Data Mining? Overview Generally‚ data mining (sometimes called data or knowledge discovery) is the process of analyzing data from different perspectives and summarizing it into useful information - information that can be used to increase revenue‚ cuts costs‚ or both. Data mining software is one of a number of analytical tools for analyzing data. It allows users to analyze data from many different dimensions or angles‚ categorize it‚ and summarize the relationships identified
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the oppressive nature of governments‚ may also wish to encrypt certain information to avoid suffering the penalties of going against the wishes of those who attempt to control. Still‚ the methods of data encryption and decryption are relatively straightforward‚ and easily mastered. I have been doing data encryption since my college days‚ when I used an encryption algorithm to store game programs and system information files on the university mini-computer‚ safe from ’prying eyes’. These were files
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Strategy Assignment University of Phoenix MBA 502: Managing the Business Enterprise January 16‚ 2008 Introduction Founded in 1998 by Kathy Kudler‚ Kudler Fine Foods (KFF) is an upscale specialty food store located in the San Diego metropolitan area (Kudler Fine Foods‚ 2007). Ms. Kudler combines the ease of one-stop shopping with reasonable prices. KFF sells high quality wines‚ bakery items‚ meat and seafood‚ produce‚ cheese and dairy products while providing customers with the finest
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