Brand and category design consistency in brand extensions Yi Sheng Goh Institute of Creative Industries Design‚ National Cheng Kung University‚ Tainan‚ Taiwan‚ and Veena Chattaraman and Sandra Forsythe Department of Consumer Affairs‚ Auburn University‚ Auburn‚ Alabama‚ USA Abstract Purpose – This study aims to investigate the influence of two critical brand extension design components – brand design consistency and category design consistency – on the formation of consumers’ product attitudes
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Chapter One Flow of Funds Exercise Roles of Financial Markets and Institutions This continuing exercise focuses on the interactions of a single manufacturing firm (Carson Company) in the financial markets. It illustrates how financial markets and institutions are integrated and facilitate the flow of funds in the business and financial environment. At the end of every chapter‚ this exercise provides a list of questions about Carson Company that require the application of concepts learned within
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humiliation‚ rape‚ and beaten without mercy‚ but still Women played an important part in playing a significant role in slave resistance in the antebellum period of the United States. Klein says‚” In Cameroon adult male salves commanded the best price in the 1790s‚ but from the 1860s to the 1890s twice the price was paid for women and children’’ . “Slavery is terrible for men; but it was far more terrible for women. Superadded to the burden common to
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There are a few different reasons for the rise of political parties in the 1790’s‚ but the main reason is people had different views. There were many disagreements on the way that things should be interpreted from the constitution. There were two different parties‚ the Federalist and the Democratic Republicans. Despite their different views of the government and the economy‚ Thomas Jefferson and Alexander Hamilton were two great leaders in United States history. Throughout their political lives
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Thomas Jefferson‚ Alexander Hamilton‚ and James Madison were three key individuals in the formation of a young and uncertain United States in which failure was more prevalent than success. The three men gathered together at a dinner table to discuss the problems surrounding the young nation. The problems they discussed were issues of the nation’s debt and the location its new capital. The issues of the nation’s debt was of the two center point in the discussion between the three men especially
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AFRICAN CULTURAL HERITAGE AND SUSTAINABLE HUMAN DEVELOPMENT: AN ETHICAL PARADIGM By Alloy S. Ihuah PhD. Department of Religion and Philosophy Benue State University Makurdi. Nigeria. alloyihuah@yahoo.com 08034017856;08026242031 (i) Introduction African indigenous knowledge system expressed in proverbs‚ names and songs etc. are conscious reflections on specific situations‚ events and experiences in the lives of the people
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Philosophical Construct Legal justice is concerned with the way in which law distributes penalties for wrongdoing‚ or allocates compensation in the case of injury or damage. Justice in this sense clearly involves the creation and enforcement of a public set of rules‚ but to be ‘just’ these rules must themselves have a moral underpinningThe issue of justice lies at the heart of questions about legitimacy and orderly existence‚ determining whether citizens are willing to accept the law as binding.
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Personal Philosophical Reflection on the Human Person Human beings are beings that motion through life in search for a purpose; beings that are in continuous search for the grand truth –the truth that will answer questions such as “Why do we choose to exist‚ if the alternative which is non-existence seems to be much less of a hassle?” In our search for truth‚ one of the most common concept tackled is the concept of death. Since all human beings will cease to exist at one point in time‚ it would
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The rise of the political parties in the 1790’s The rise of the political parties in the 1790’s began because of people disagreeing with the government and the governments views. Thomas Jefferson and Alexander Hamilton never stopped debating on what they believed in‚ which was the bank‚ taxes‚ whether to side with France or Britain‚ and foreign debt. Thomas Jefferson spoke out about his views on the constitution and the bank. Jefferson believes the bank is not supported by the Constitution and
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Thomas Jefferson and Niccolo Machiavelli share similar and different thoughts on how a government should run. On how the government should function. From the rule of the government the rule of the people. However Machiavelli’s essay is more cynical‚ while on the other hand Jefferson is more logical. We might live in a Machiavellian world but it all depends on what people believe in. Personally I believe that Machiavelli’s philosophy is cynical compared to Jefferson‚ Therefore I believe more in Jefferson’s
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