The current issue and full text archive of this journal is available at www.emeraldinsight.com/0265-1335.htm IMR 24‚4 Cultural differences in brand designs and tagline appeals Jong Woo Jun and Hyung-Seok Lee Department of Advertising‚ College of Journalism and Communications‚ University of Florida‚ Gainesville‚ Florida‚ USA Abstract Purpose – The objective of this study is to explore general cross-cultural differences in corporate visual identity between the USA and Korea‚ and to apply
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Appeals Process August 23‚ 2012 An appeal is the process in which a appellant is looking for a review and possibly a reversal of a lower court’s decision. An appeal can be filed by either side of the case and if granted‚ the appellate court is the next step. There are some cases that automatically get an appeal. Those cases would be a death penalty case or life in prison. There are three types of appeals. The direct appeal‚ also known as an appeal of right‚ happens when the penalty for
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Through history‚ Buddhism has had an enormous influence on our history. The adoption and teaching of Buddhism played a dramatic role in Japan history. Buddhism have traveled a long way from India to China to Korea and finally to Japan in the sixth century C.E. Originally‚ Buddhism was introduced to Japan from the Korean and later on‚ Buddhism was introduced into Japan from China. Hence‚ Japan felt a strong impact from Chinese Buddhism‚ therefore most of the Buddhist’s main doctrines‚ practice‚ and
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Name: Bhavani Singh Rathore Roll No: 141206 TITLE: RESPONSE TO ADVERTISING APPEALS: A GENDER BASE STUDY Authors: Pragya Keshari and Sangeeta Jain Publication: Journal of Marketing and Communication January – April 2014 Literature Advertising is a used by marketer to grab the attention‚ effect the behavior of the consumer and motivate them to purchase advertised product or service. As advertisement is an important part of marketing‚ it is also
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Bank of China Hong Kong ’s Initial Public Offering by Hugh Thomas Associate Professor of Finance The Chinese University of Hong Kong Draft of April 28‚ 2003 Accepted for publication in Journal of Financial Education. I am grateful to participants at the North American Case Research Institute 2002 conference in Banff‚ Canada‚ for their helpful comments and for research assistance from Wang Zhiqiang and Xu Zhi in preparing some tables. Please contact me at hugh-thomas@cuhk.edu
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Appeals of Advertisements We have seen it on billboards‚ in magazines‚ on the radio‚ and even on television. Everything under the sun is either advertised or broadcasted everyday in an attempt to catch our attention and for the hopes that we might be interested in the product. What a lot of people don’t realize is that the advertisements have a very important purpose and withhold more detail for the sense of our appeal and what we truly desire‚ including such things as emotional
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Advertising appeals 1) informative/rational appeal 2) Emotional appeal 3) Transformational appeal 4) Combination appeal 5) Reminder appeal 6) Teaser appeal 7) Straight sell factual appeal 8) Scientific technical evidence 9) Demonstration 10) Comparison 11) Testimonial 12) Slice of life 13) Animation 14) Personality 15) Fantasy 16) Dramatization 17) Humor 18) Combinations • Rational Appeal: These are those advertisements in which customer ask before purchasing vehicle‚ why
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Though seemingly unrelated‚ Buddhism and Confucianism share many similarities‚ such as their influence on Chinese society and also teaching their people to be virtuous. They do though‚ differ in their beliefs and on a fundamental point; Buddhism is spiritual‚ while Confucianism is entirely secular. Buddhism and Confucianism are parallel in several ways. First‚ as mentioned before‚ they both influenced Chinese society in a way. Buddhism influenced China by the improvements of landscape painting
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Buddhism separates itself from the Jain tradition by teaching an alternative to "extreme asceticism". Buddhist scriptures record that during Prince Siddhartha’s ascetic life (before the great enlightenment) he undertook many fasts‚ penances and austerities‚ the descriptions of which are elsewhere found only in the Jain tradition (for example‚ the penance by five fires‚ plucking of hair‚ and the consumption of food using only one’s cupped hands). Ultimately‚ the Buddha abandoned reliance upon these
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There were many reasons for the codification of religions and philosophies during the classical era. Two of them are suffering and war which helped develop Buddhism and Confucianism. Suffering is the main cause for The codification of Buddhism during the classical era. Buddhism was founded Siddhartha Gautama. Buddhism can be considered a branch departing from hinduism. Siddhartha Gautama Is known as the Buddha. He Grew up as a prince and was protected for the outside world for a long time. When he
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