Integrated Marketing Communications Plan Group Assignment Length: 20 PAGE MAXIMUM (appendices should not be used [with the exception of attaching a copy of your already submitted creative brief]‚ 1.5 spacing 12-point serif typeface is requested for the body of the work‚ with table‚ figures‚ etc at the discretion of students). 30% 20 March 2012 To assist students to prepare a practical integrated marketing communication plan for a brand through the application of material presented in the course
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Marketing Plan – Sony PlayStation 4 PlayStation 4 Marketing Plan Author: Toni Hoang‚ Tim von Oldenburg Version: 1.0 Date: 26.01.2010 Toni Hoang‚ Tim von Oldenburg -1- Marketing Plan – Sony PlayStation 4 Table of Contents Page 1. About the company 2. Internal analysis 2.1. General analysis 2.2. SWOT analysis 2.3. Predecessor analysis 3. External analysis 3.1. PEST analysis 3.2. Porter ’s 5 forces 3.3. Competitors 3.3.1. Nintendo 3.3.2. Microsoft 3.3.3. PC 3.4. Customer analysis
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Development Plan‚ what it is and how you can utilise it in support of your educational aspirations. 3 key questions to ask yourself 1. What is a Personal Development Plan(PDP) 2. Why Should I have one 3. How can I write one to reflect my own aspirations The answers are straightforward 1. What is a Personal Development Plan(PDP) A PDP is just another name for a plan of action‚ only this one refers specifically to your aspirations regarding personal development. We make plans every day
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Research Plan As part of your research plan‚ you must first draft a research question for your research paper that will guide the rest of your writing. A research question‚ which is more specific and focused than a general topic‚ is the question that your research paper will be answering. For example‚ if your general area of interest is social security‚ a possible research question might ask “How can low-income families save more money if the United States had a reformed social security plan that includes
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Executive Summary Loudoun Lawn and Landscape‚ LLC is a company created to satisfy needs of consumers in the Loudoun County area. We seek to use our knowledge and experience in the green industry to quickly gain esteem and currency in our respected market place. Our lasting impression on each client will be our customer service. Through follow-up visits‚ punctuality‚ fair pricing‚ and all-around politeness we will earn the trust and respect of the community. Our company provides residential
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Some of the Details Outlined in an Operational Plan Human and Other Capacity Requirements The human capacity and skills required to implement your plan‚ and your current and potential sources of these resources. Also‚ other capacity needs required to implement your plan (such as internal systems‚ management structures and engaged partners) Financial Requirements The funding required to implement your plan‚ your current and potential sources of these funds‚ and your most critical resource and
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Promotion Plan A promotional plan outlines the tools or tactics you can use to accomplish your market objectives. The promotion plan for the run states our intentions and present works towards the progress of the run. It involves creating more awareness of our primary market and the secondary market within it to increase our customers and therefore‚ increase profit. It may include most part of our marketing budget and an accurate estimation of its cost. This may tarnish or upgrade the view of the
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Sample Marketing Plan The sample plan in this document is provided as a guide only. Please apply your ideas to this guide‚ and use all applicable segments to construct your marketing plan. Please refer to the assignment sheet posted in blackboard for more specific instructions on this assignment. This is a sample marketing plan for a small business‚ Canterbury Renovations. It’s a guide to how you can prepare a marketing plan for your business. Your plan may require more or less information
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Elements of a Business Plan 1. Cover sheet 2. Executive summary (statement of the business purpose) 3. Table of contents 4. Body of the document A. Business 1. Description of business 2. Marketing 3. Competition 4. Operating procedures 5. Personnel 6. Business insurance B. Financial data 1. Loan applications 2. Capital equipment and supply list 3. Balance sheet 4. Breakeven analysis 5. Profit and loss statements 6. Three-year summary 7. Detail by month‚ first year 8. Detail by
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Speech Plan (Demonstration Speech) Title: How to create a Podcast Specific Speech Purpose: To demonstrate to the audience how a podcast is created or made. Introduction I. Attention step: Who among you dream of becoming a video or disc jockey someday? Or a talk show host? Well‚ I know you have experienced doing these things in your own simple ways‚ be it a school requirement or a barkada trip. But for today‚ I will teach you another way of doing or experiencing these things‚ and that is
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