Topic : Groupon (Part B) Govinderjit Singh (14134) Malik Muhammad Humza (15205) Mohamad Firdaus bin Mohamad Adib (16979) Mohd. Syafick Effandi bin Taufick Effandi (16941) Management Strategy Strategic Management is about identifying and implementing the strategies needed to fulfil an organisation mission‚ vision and objectives‚ also to achieve better performance and a competitive advantage for their organisation. In Groupon case‚ we have found that the organisation is suffering lost
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1. Research process As the secondary data on evaluation of customers in Vietnam with regard to groupon are not available‚ the method to be used in this study is almost research employing a combination of qualitative and quantitive approaches. Problems definition Quantitive research Research design Qualitative research Questionnaire online survey Sampling Fieldwork Data analysis Managerial implications Figure : the stages of customers evaluation research Normally the starting
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Although Groupon and Living Social are sites where consumers can shop for a bargain for products‚ services‚ and bundled traveling deals‚ there are only some businesses that find true success with the social commerce strategy. In regards to Groupon‚ The Journal of Interactive Advertising reported that Groupon’s revenue increased from a mere 30 million dollars in 2009 to a whopping 700 million dollars the following year; yet with the perceived success of the company‚ businesses had experienced high
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Product The Groupon product is certainly categorized best as an innovative product. Groupon was the first to enter the “deals” market in a world of social commerce. Social commerce is a subset of e-commerce that involves the use of social media‚ online media that supports social interaction and user contributions‚ to assist in the online buying and selling of products and services. While Groupon isn’t the first company to use social commerce in their distribution strategy‚ however‚ they are the
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one of them is time factor. Retailers offer the discounted deal only if buyers reach minimum numbers. During this time‚ buyers may move to other stores or choose online shopping. After Groupon created the online platform‚ it allows consumers spread news about interesting items and persuading friends‚ colleagues or families join in. This decrease the time to get the deal. It’s a win-win model for Groupon and customers. Based on Groupon website‚ annual reports‚ and some articles‚ this report aims
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Overview of Groupon: Groupon is a marketing services company that promoted local business by selling deeply discounted vouchers for their products and services. It was launched in 2008 in Chicago‚ Groupon is already present in 47 countries‚ 5 continents and more than 750 cities all over the world with more than 10‚000 employees‚ 200 million subscribers‚ and an enviable position as the daily deals leader of the world. The company works as an intermediary between consumers and local merchants by
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In this part I will analyze Groupon’s efforts for sustainable growth in the face of global challenges. Then‚ I will assess the leadership management and its impact on organization’s operations. Actually‚ for any new small company like Groupon to be success and growth quickly for sure it is not an easy work especially in a complex and difficult markets’ challenges. Markets are saturated with such companies. In other hand‚ that doesn’t mean they can’t growth with such situations. In fact‚ there are
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Groupon Marketing Plan Table of Contents I. Executive Summary II. Market Summary III. SWOT Analysis IV. Competition V. Product (Service) Offering VI. Keys to Success VII. Critical issues VIII. Mission IX. Marketing Objectives X. Financial Objectives XI. Target markets XII. Positioning XIII. Strategies XIV. Marketing Mix XV. Marketing Research XVI. Implementation XVII. Marketing Organization XVIII. Contingency Planning XIX. Conclusion Executive Summary Groupon‚ Incorporated (Groupon) is
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SWEATS GALORE 1. Yes‚ it is important for Michael to stipulate certain criteria during planning for his new business. Michael is wise to set criteria other than simply making a profit. First‚ Michael wants to do something he enjoys. Because he has prior experience in a related industry and he has envi¬sioned having his own business he will be better prepared to handle the responsibilities of this new business. Michael’s positive attitude will be reflected in the way he handles employees and customers
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Groupon Groupon‚ a new internet coupon sensation‚ was formed in Chicago to gain exposure to new businesses through discounted membership deals and has been on the rise ever since. This particular case study attempts to elaborate on the success of Groupon and how it works. The ecoupon was designed to help business owners appeal to new prospective consumers by advertising group discounts on products and services. There are a range of businesses that are advertised on the website. One can find discounts on spa
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