Groupon: A comprehensive Strategy TM583 – Course Project By Jesse Marcano Cory Shenault Clifton Leonard Table of Contents Introduction 2 Section 1 - Strategy 3 Section 2 – Core Competencies 6 Section 3 – Industry Dynamics 10 Section 4 – Technology Sourcing and Internal Innovation 13 Section 5 – Product Development Strategy 16 Section 6 – Strategy to Protect Innovations 17 Conclusion 20 Bibliography 20 Introduction Groupon did not invent the daily deal website; however
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Groupon Case Study 1. Groupon has grow from 400 subscribers to 60 million subscribers world wide within five years‚ it’s fastest growing company in history. Groupon stands for group coupon that requires certain amount of subscribers to sign up for the deal. Moreover‚ there is a daily deal for local or national business‚ people can easy to use and redeem‚ so it raises the possibility for people to sign up. Furthermore‚ the most significant thing that Groupon is running based on the Internet‚ so it’s
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Groupon Groupon‚ the fastest growing and biggest daily deal social buying site‚ was launched in November 2008 (Hughes and Beukes‚ 2012). It is an internet-based company that sells coupons for events‚ products and services. Competitors have entered the industry‚ essentially created by Groupon‚ which include LivingSocial.com and restaurants.com. Groupon includes customizable deal campaigns‚ credit card payment processing capabilities‚ discounted gift certificates usable at local or national companies
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Groupon has overcome much resilience since its inception in 2008. After growing from 400 subscribers to over 200 million (in 2011)‚ Groupon has proved its strategy works. To the consumers‚ Groupon is a simple process in which they pick a deal they are interested in‚ enter their credit card information‚ and then wait to see if the deal tips with other purchasers. This waiting period‚ part of the fourth stage in the purchase decision process‚ is one of the most important parts for Groupon’s company
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Title: Groupon One of the Largest E-commerce Companies and their expansion Strategy. Groupon ranks among the largest social‚ mobile‚ global e-commerce companies and is revolutionizing the way merchants market products and services. Groupon customers find incredible deals at up to 50% savings. What began as a daily deal coupon sent to your email has evolved into a powerful marketing machine. Praised for their cutting edge innovations‚ the company continues to grow with the goal of world e-commerce
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forever‚ so why has Groupon become successful? I believe that Groupon has become successful for many different reasons. First of all‚ Groupon was the first to transport the traditional “Coupon clipping” to the online world. This opened many opportunities. It was something new‚ exciting to consumers that they hadn´t seen in this way. So Groupon had a first mover advantage even though they only connected already existing ideas and technologies in a new way. By being online Groupon could reach many‚
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Case Analysis Groupon Groupon is an internet website company focused on generating revenue by utilizing relationships with merchants to provide consumers with discounts on select items. The goal of the discounted vouchers is to drive additional consumer store traffic and generate revenue for merchants which are shared with Groupon via a predetermined contractual percentage. Groupon generates visibility and exposure with email and social networking to increase consumer spending at specific merchants
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5) What would you advice Groupon leaders to consider as their next application? Groupon leaders can be commendeded for the work they have done so far. However‚ to drive growth and compete favorably‚ I would suggest that they take advantage of the social networking phenomenon to drive more customers to the site and encourage others in a participatory information sharing that would support their business ideas. They should also create an application that would limit the number of coupons based on
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Groupon is a global e-commerce marketplace connecting millions of subscribers with local merchants by offering activities‚ travel‚ goods and services in more than 28 countries. Groupon was launched in November 2008‚ and the first market for Groupon was Chicago‚ followed soon thereafter by Boston‚ New York City and Toronto. By October 2010 Groupon was available in 150 cities in North America and 100 cities in Europe‚ Asia and South America‚ and had 35 million registered users. By the end of March
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Question # 1 How has an understanding of consumer behavior helped Groupon grow from 400 subscribers in Chicago in 2008 to 60 Million subscribers in 40 Countries today? Goupon figured out that people were looking for simplicity in purchasing deals. They determined what people wanted and that they would purchase these items at a discounted price. They brought these deals to peoples hometowns and made it easy to try new things at a discounted price. Their concept was genious the model
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