1. Discuss the ethics of promotions and the ways how marketers could avoid or protect themselves against promotion snafu. Marketers need to follow the right guidelines in order to promote or advertise their products. For Malaysia‚ we had The Advertising Authority (ASA) that was established in 1977 to provide independent scrutiny of the then newly created selfregulatory system set up by the industry. Their main tasks are to promote and enforce high ethical standards in advertisements‚ to investigate
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The Pleasures and Perils of Smoking in Early Modern England The beginnings of smoking in England constitute a new period in culture and history‚ linking smoking and drugs with medicine and pleasure. The main reason why smoking was so popular in Modern England was the health aspect‚ i.e. Englishmen believed that tobacco was medicine. Today this concept seems to be surprising because it is commonly known that smoking is dangerous to people’s health. However‚ smoking was one of the main drugs shipped
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10/15/08 11:42 Page 117 117 CASE EXAMPLE (PRODUCT) RED and Gap (RED) was created by Bono and Bobby Shriver‚ Chairman of DATA‚ to raise awareness and money for The Global Fund by teaming up with the world’s most iconic brands to produce (PRODUCT) REDbranded products. A percentage of each ( PRODUCT) RED product sold is given to The Global Fund. The money helps women and children with HIV/AIDS in Africa.1 The (RED) initiative was set up in early 2006‚ with Rwanda selected as
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the farmer? Lamb: umm can we come up with a more nonviolent way? Pig: lamb is right; we won’t stand a chance against the farmer Pigeon: wait a minute‚ why don’t we just run away Cat: how are we gonna do that? Pigeon: a few years back a little red hen got fed up with the farmer and ran away successfully‚ why cant we! Lamb: maybe because we’re not hens… All Animals: SHUT UP LAMB! Narrator: Pigeon went off looking for the hen‚ asking around oh where could he have been? He looked high and low
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the birds chirping‚ the leaves rustling in the wind‚ and other animals scurrying below me in the mountains of Nepal was soothing. Wrapping my long ringed tail around my body for warmth and snuggling in the leaves for relief I fell asleep. As a red panda the murmurs of the other animals usually don’t wake me out of a deep slumber‚ but today something was wrong very wrong. Everything looked so different in the light of day; I was usually asleep by dusk at the latest. Sleepily looking around I
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The Promise and Peril of Globalization: The case of Nike. Nike was started in 1964 as a sportswear company dealing with shoes‚ but later diversified to start the production of other sports wares such as clothes and balls and other sporting equipments. Nike has since become a household name and is present in all continents. Growth. Nike started by importing sporting shoes from cheaper producing countries‚ and selling them in the USA and thus providing the market with cheaper‚ quality products in
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My Love is Like a Red Red Rose by Robert Burns My love is like a red red rose (7) That’s newly sprung in June; (6) My love is like the melodie (8) That’s sweetly play’d in tune. (6) So fair art thou‚ my bonnie lass‚ (8) So deep in love am I; (6) #And I will love thee still‚ my dear‚ (8) #Till a’ the seas gang dry. (6) #Till a’ the seas gang dry‚ my dear‚ (9) And the rocks melt wi’ the sun: (7) #And I will love thee still‚ my dear‚ (9) While the sands o’ life shall run. (7) #And fare thee
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In Red Azalea‚ Anchee Min uses the symbol of the Little Red Book to demonstrate the chilling level of control indoctrination imposes onto the Chinese people during Mao’s rule. All throughout Maoist China‚ everyone studied the Little Red Book. It was a book that was filled with Mao’s quotations. The Little Red Book symbolizes the societal worship of Mao in China at the time. The Little Red Book is both a product of this worship and a symbol of it. Everyone was expected to know these quotations‚ as
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I distinctly remember having lost all feeling in my tongue and walls closing in around me. I remember sitting on my bed‚ feet dangling over the edge. Visions of my brothers‚ my nephew‚ and my unborn son flashed in my mind like lights warning me to not come any closer; for if I did‚ I would meet a similar fate. The light from the television flickered on our faces; mine blank‚ two shameful‚ and the last with rage. There is not a single noun‚ verb‚ or complex sentence in any language to describe how
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State of Feminism in Red Dog Red Dog Throughout history women have struggled and strived to gain equality and rights. In Patrick Lanes Red Dog Red Dog‚ lack of respect and mistreatment of women was obviously apparent; however‚ history and lack of authority left society believing that a woman’s only placement in life is her sexual being. Not only does it become apparent that men were disrespecting women‚ but women were withholding the same attitude and lack of appreciation for themselves
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