Marketing Group 7: Case Solution ~ Sullivan Ford Auto World Feb. 2012 21 Case Background Walter Sullivan the founder of Sullivan Ford Auto World died and his eldest daughter Carol Sullivan-Diaz‚ a health care manager by profession took over the business and found out that the family business is in financial trouble based on current financial performance and market outlook. In addition‚ CSAT results from car buyers show that the company has problems with their service quality. – – –
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Ford Motor Company Ford Motor Company is one of the first American automotive companies that even today successfully manufactures and sells automobiles‚ trucks‚ buses and automotive parts. Ford is the second largest US automaker and the fifth largest vehicle seller in Europe and the world. Their headquarters are based in Dearborn Michigan. The company was founded in 1903 by Henry Ford. Ford owns a series of motor vehicle brands which includes Ford‚ Lincoln‚ Volvo and Mazda. Ford motor company
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Utilitarian Analysis The Case of the Ford Pinto The Ford Pinto first rolled off the Ford Motor Co. production lines in 1971 and stayed in production in its original state until 1978. The vehicle engineers were tasked to develop the vehicle and put it into production within 25 months‚ which was nearly half the time in which the average new vehicle is put into production. The Ford engineers were aware that rear-end impact safety tests were pretty standard at the time‚ but they were not required
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Week Four Case Study Quality Parts Company Anthony Decker Operations Management OSC301 University of Phoenix 6 December 2004 Week Four Case Study In the case study of the factitious company‚ Quality Parts Company (QPC)‚ QPC supplies gizmos for a computer manufacturer located a few miles away. Although the text states that QPC manufactures only two models of gizmo‚ it also states that manufacture for models X and Y start at machine 2‚ the lathe‚ while model Z requires milling at machine 1
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Summary: In this reading‚ we got to know how Frederick Winslow Taylor’s scientific management theory enabled Ford to develop the assembly line and successfully realize his goal of bringing car travel to the masses. During the early 20th century‚ Frederick Winslow Taylor developed a number of management and organizational theories that led to significant breakthroughs in business practices. Since that era‚ levels of industrial manufacturing have grown exponentially throughout much of the world. Taylor’s
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Introduction In this case study‚ the laboratory of Cooke and Lewis provide a calibration and testing system for industry. The system they made enable companies meet the quality at each stage in processes. With the diverse development of business‚ Cooke and Lewis were not able to satisfy the demands of those organisations. Two attempts were made for the company‚ top-down approach and multi-disciplinary approach. The employee involving approach showed the internal customer satisfaction and a high
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Case Study Analysis: Hank Kolb‚ Director‚ Quality Assurance Issue This case involves a man named Hank Kolb who has recently taken on a role as the Director of Quality Assurance as a manufacturing plant. He has been brought in to ensure quality in a place that is known for have a lax attitude about quality and safety. The product described in the case is Greasex‚ which consists of solvents packed in cans for decreasing. The company has experience some trouble with the filling equipment
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– Business Ethics & Social Responsibility | Jan Ruder‚ Ph.D. November 11‚ 2007 2. It’s 1973 and I am the Recall Coordinator for Ford Motor Company. Field reports are coming in reporting the following: Rear-end collisions‚ Fires‚ and Fatalities. I must decide whether to recall the Pinto. (Case: Pinto Fires‚ Trevino & Nelson‚ p. 115) 3. Before the Pinto‚ Ford was immersed in an intense‚ internal struggle between “Bunky” Knudson and Lee Iacocca over the company’s product line. ● Major pressure
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Power Quality Problems and New Solutions Abstract: In this paper‚ the main Power Quality (PQ) problems are presented with their associated causes and consequences. The economic impacts associated with PQ are characterized. Finally‚ some solutions to mitigate the PQ problems are presented. Key words Power Quality‚ Power Quality problems‚ Power Quality costs‚ Power Quality solutions. 1. Introduction Power Quality (PQ) related issues are of most concern nowadays. The widespread use
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The Ford Pinto Case In the late 1960’s Ford Motor Company wanted to produce a small model car to compete with small Japanese and German imports like Volkswagen‚ Datsun and Toyota (Danley). In 1969 Ford’s Board approved the plan to produce the Pinto. The CEO‚ Lee Iacocca‚ wanted a car that was low weight‚ under 2‚000 pounds‚ and low cost‚ under $2‚000. Lee “Iaccoca imposed the 2000/2000 rule‚ i.e.‚ the Pinto could weigh no more than 2000 pounds and cost no more than $2000” (Danley). The engineers
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