Firestone and Ford: The Tire Tread Separation Tragedy Business Ethics November 8‚ 2011 Executive summary. Firestone/Bridgestone and Ford companies caught public negative attention in the end of 1990s because of their relation to tire tread separation cases‚ which caused numerous car accidents not only in US‚ but also abroad. Because they did not take proper actions to eliminate the number of this cases and remove all dangerous products from the market timely‚ even if they knew that something
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Ben Lake Prof Guo Business Ethics 23/04/2014 Case Analysis #2 – The Ford/Firestone Debacle I) Case Summary Introduced to the market in 1990‚ the Ford Explorer quickly became the most popular sport utility vehicle In America. SUV’s are designed to travel off-road‚ are built high off the ground to clear rocks and other obstructions underneath. The explorer fulfilled consumers’ desire of comfort and ruggedness. Ford’s engineers designed the Explorer to use the same truck frame as its older Ranger
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Report In August 2000‚ Ford Motor Company and Firestone Tire Company recalled 6.5 Million ATX and AT tires that had been installed on Ford’s Explorer model SUV. At the time‚ it appeared as though Ford and Firestone were doing the right thing. They had found out that the tread separated on Ford Explorers in states with intense heat‚ such as Florida and Texas. However‚ it later came to light that both Ford and Firestone had known about these problems earlier than 2000 and that Ford had even had a similar
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One of the latest recalls involves two companies‚ which are the Ford Motor Company and Firestone. About 290‚000 Firestone tires will be replaced on Ford cars; this action was taken after several accidents happened. Some of the accidents were associated with the death of the drivers. Firestone and Ford Motor’s reputation and public image were affected after this recall (Hakim‚ 2004). Newsweek specified that some of the worst companies in the plant are companies that concentrate on utilities. Peabody
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The Firestone/Ford Tire Controversy (A) 1.) Why did Sears‚ Ford and Firestone react differently to the same incident? Sears was one of the largest retailers of Firestone tires in the United States during the 2000 controversy. As they were simply just a dealer of tires to the public‚ they were inclined to halt sales of the tires before the official recall was announced for the benefit of their customers. Even though they had a longstanding relationship with Firestone‚ they had to pull the tires
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Firestone Case Danger on the Highway: Bridgestone/Firestone¡¦s Tire Recall Bridgestone/Firestone‚ Inc.‚ based in Nashville‚ Tennessee‚ has been in the business of making tires since 1900‚ when Harvey Firestone founded the Firestone Tire & Rubber Company in Akron‚ Ohio. Firestone was acquired by Bridgestone USA‚ Inc.‚ a subsidiary of Tokyo-based Bridgestone Corporation‚ in 1990 for $2.6 billion. Today‚ the company markets 8‚000 different types and sizes of tires‚ and a host of other products. The
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Case 8: Questions 1-6 Firestone and Ford: The Tire Tread Separation Tragedy 1. What are the major and minor ethical issues in this case? The major ethical issue in this case is the ignoring an obvious crisis for so long‚ one in which people are being injured and in cases killed. The minor ethical issues include the organizations involved in this case pointing fingers at both the consumers and each other and covering up evidence proving there is a problem. 2. Who are the stakeholders and what
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Firestone History Firestone has been the leading provider for United State’s tire manufacturing for more than 100 years. They have won multiple awards in quality and environmental. As well as providing tires for many car companies‚ they also contribute a huge role in auto racing history. A man named Harvey S. Firestone started Firestone when there was a huge desire for innovations. Mr. Firestone saw the potential for his tire making idea and knew that it would change America forever. His idea
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Ford and Toyota Quality Management MGT/449 March 26‚ 2012 Ford and Toyota Quality Management In today’s global economy it is important that companies focus on customer satisfaction and loyalty rather than profits. To do this quality must play a part in day-to-day operations. This paper will address the similarities between Ford and Toyota. In the 1980s
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Power Quality Problems and New Solutions Abstract: In this paper‚ the main Power Quality (PQ) problems are presented with their associated causes and consequences. The economic impacts associated with PQ are characterized. Finally‚ some solutions to mitigate the PQ problems are presented. Key words Power Quality‚ Power Quality problems‚ Power Quality costs‚ Power Quality solutions. 1. Introduction Power Quality (PQ) related issues are of most concern nowadays. The widespread use
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