1 Measures of Central Tendency “Measures of central tendency (averages) are statistical constants which enable us to figure out in a single effort the significance of the whole.” (Prof Bowley) The main objectives of measure of central tendency are To reduce data in a single value. To make easy comparisons between data. There are different types of averages; each has its own business applications. 1. Arithmetic Mean 2. Median 3. Mode 4. Geometric Mean 5. Harmonic Mean 1.1 Arithmetic
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Table of content 1. Introduction: 4 2. Market Segmentation 5 3. The Concept of Market Segmentation 5 4. The Process of Market Segmentation 5 5. Demographic Segmentation 5 6. Geographic Segmentation 5 7. Psychographic segmentation 6 8. Behavioural Segmentation 6 9. Market targeting 7 10. Market Segmentation Limitations 8 11. The Positioning Concept 9 12. Positioning Strategies 10 13. References 11 Abstract This paper looks at the use of market segmentation as a tool for improving customer
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reflect the administration and general costvariableMinimise operating expensesTo increase overall growth in Asia market by10%Maintain 30% of market share in Malaysiaand China by 2015Rapid expansion of Carrefour Express inChina‚ Taiwan & Malaysia of 25% by 2017 | Income statementCash flow statementNet margin statementVenture into Vietnam marketFocus on bigger markets offeringin Asia: China‚ Malaysia‚Indonesia‚ Taiwan etc. | Customer | Keep up to date on customer needs so toserve
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1.1 Evaluate a specific market for your product in terms of * Competitive position * Market attractiveness COLGATEColgate was the first toothpaste in a collapsible tube‚ introduced in 1896‚ when it had previously been sold in glass jars since 1873‚ Colgate is almost synonymous with toothpaste in the market. It is accepted well both in the rural and urban areas. A new product launched by Colgate sensitive pro relief toothpaste 50g product now available in just $2.60.The product does contain fluoride
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INTRODUCTION TO MICRO ECONOMICS ”MARKETS FAILURE” Preface The existence of the market have a very important function. For consumers‚ the market will make it easier to obtain goods and services daily needs. As for the manufacturers‚ the market becomes a place to facilitate the distribution process of goods production. In general‚ the market has three main functions‚ namely as a means of distribution‚ price formation‚ and as a promotion. However‚ with the passage
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across vast distances is nothing new historically; however‚ technological improvements and liberal trade agreements have increased these connections greatly in contemporary times. One of the primary drivers of globalization has been in respect to market forces‚ whereby many consumer goods and services are now universally available‚ no matter one’s geographic location or social setting. As a result of international marketing campaigns and corporate brand promotions‚ consumer desires and lifestyles
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completely safe (Harlander 2002). The only way to convince the public that GM foods are safe and to create a market for GM foods is to perform further safety tests‚ such as a human study or controlled experiments. I propose that you fund this necessary and fundamental testing to ensure that GM foods are safe for the environment and for human consumption in order to help create a market for this life-improving product. Genetically modified crops were first commercially introduced in the United
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Treasury Management - Debt Market Reshma Lilani Masters in Management Studies 2011-13 Under the Guidance of Prof. Amit Kamkhalia University of Mumbai Vivekananda Education Society’s Institute of Management studies and Research Certificate I‚ Prof. Amit Kamkhali hereby certify that Ms. Reshma Lilani ‚ SYMMS Student of Vivekananda Education Society’s Institute of Management studies and Research‚ has completed a project titled “Treasury
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How will you measure your life? 1. How can I be sure that I’ll be happy in my career? Some people assert that money is the most powerful motivator in their lives‚ and the more money they earn‚ the more happiness they will have. However‚ from my personal perspective‚ I believe that getting more opportunity to learn what I am not familiar with‚ taking responsible for my behavior‚ contributing to others in need in the society‚ and trying my best to achieve my goals in my career are the most
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It Takes a Village to Raise a Child Behind every great book are great themes that paint a picture of the ideas the writer is attempting to being across. The Graveyard Book is no different. Neil Gaiman not only tells a story about a boy being raised by ghosts in a graveyard but also gives an important message about the importance of family in a growing child’s life. Bod would not survive long outside the graveyard without The Man Jack eventually catching up to him. If it was not for the assistance
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