American University In Cairo Marketing 302-Final Report Dr.Dina Bassiouni Omar Megawer Mohamed Degwy Kareem El-Toukhy Amr Emad Alaa Gamal Aly Sherif Table of content Executive summary…………………………………………………………….3 Company‚ Brand and product Overview…………………………………..….4-5 Micro-Environment..…………………………………………………………..6-7 Macro-Environment……………….…………………………………………....9-11 SWOT Analysis…………………………………………………………………12 Problem Identification……………………………………………………………13 Market Segmentation…………………………………………………………
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Research report: November 2010 Creative clusters and innovation Putting creativity on the map Caroline Chapain‚ Phil Cooke‚ Lisa De Propris‚ Stewart MacNeill and Juan Mateos-Garcia Disclaimer This work contains statistical data from ONS which is Crown copyright and reproduced with the permission of the controller of HMSO and Queen’s Printer for Scotland. The use of the ONS statistical data in this work does not imply the endorsement of the ONS in relation to the interpretation or analysis
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A creative person is someone who uses their imagination and intuition to create something new or to make changes to something that already exists. Creative people have many attributes such as openness to new experiences‚ observance‚ curiosity‚ personal freedom‚ a willingness to take risks‚ self reliance‚ persistence and the freedom from fear of failure. Intrinsic and extrinsic motivations are the two most commonly used methods of creative motivation. Intrinsic motivation refers to motivation that
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Part A - Background and Business Profile of Creative Technology Ltd Creative Technology is a publicly listed‚ Singapore-based company founded in July 1981 by a Singaporean Sim Wong Hoo and is a market leader in digital entertainment products. He first set up a small shop in Singapore together with his classmates; developing and selling add on memory boards for Apple II computers and later began building Personal Computers for retail with initial start-up of $6000 from Sim’s own savings. Their
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Write the ads Thursday‚ February 28‚ 13 Creative Brief and the Big Idea What is a creative brief? The most important piece of paper the account team produces All the information that must be conveyed by the advertising A contract for you‚ the Creatives‚ and the Client. A team effort Thursday‚ February 28‚ 13 Creative Brief and the Big Idea What it isn’t ... Set in stone A place to show off every fact you know or marketing term you’ve ever learned Sole property of the
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I have chosen to write about myself for I think I am creative in my own humble little way. Creativity is seeing the same situations others do but putting an individual twist on the outcome or circumstances surrounding it. The Navy’s Seabees have a "can do" motto which exemplifies creativity. "You probably will not have the resources available so you must think out-side the box to accomplish the job". Most people attempt to accomplish their duties and obligations in a timely manner. "Your assignment
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Creative department The people who create the actual ads form the core of an advertising agency. Modern advertising agencies usually form their copywriters and art directors into creative teams. Creative teams may be permanent partnerships or formed on a project-by-project basis. The art director and copywriter report to a creative director‚ usually a creative employee with several years of experience. Although copywriters have the word "write" in their job title‚ and art directors have the word
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exploratory and descriptive content analysis of selected advertisements from two different magazines published in February 2014 using the nine creative concepts as main emphasis. 2 RESEARCH CRITERIA The main research problem deals with the use of creative concepts in advertisements which are a mass media issue. The main research problems deal with the use of creative concepts in advertisements which are a mass media issue. The
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103471792 My Creative Process Dozing off. Yes this is how my creative process starts. When I am in deep thought I tend to doze off into an object where people think I’m daydreaming. When I look away from the world I tend to ignore the details‚ the little problems things might have and just think of the abstract. When this happens I focus on what I want and the ideas that run into my head. I never thought of myself as creative or becoming creative; but after working on some projects I came to realization
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MARKETING PROJECT ASSIGNMENT DIPLOMA IN BUSINESS ADMINISTRATION | MODULE - MARKETING MODULE TITLE : MARKETING COURSE : DBA 5/14‚ DBA(AF) 5/14‚ DBA 6/14‚ DBA(AF) 6/14 MODULE SCHEDULE : 14/MKGB2006/07/A DATE OF SUBMISSION : 23th February 2015 GROUP LEADER KER MEI SHI GROUP MEMBERS KHOO YI MEI NATASHA LING BINTI ZULKARNAIN LING NEO YU XIN NG OI LIN TOK BAO JUAN Course: Diploma in Business Administration | Module - Marketing TABLE OF CONTENTS EXECUTIVE SUMMARY 1 …………………………………………………………………………………
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