Chinese University of Hong Kong Marketing Management‚ MKT2010 Marketing Xi Tang - a living ancient Chinese town Group 2 Instructor: Prof. Durairaj Maheswaran Table of contents 1. Introduction 3 2. Opportunity analysis 2.1 Company 3 2.2 Customer 4 2.3 Competitors 5 3. Market segmenting‚ targeting and positioning 3.1 Segmenting 6 3.2 Targeting 7 3.3 Positioning 7 4. Marketing Mix 4.1 Product features 8 4.2 Pricing strategy 9 4.3 Distribution 10 4.4 Promotion 10 5
Premium Chinese New Year Tourism Chinese language
rate the creativity of your thinking in solving problems. STAGES OF CREATIVE THOUGHT 1. Orientation; this is the first step in which the problem is defined‚ and important dimension of the problem is identified. 2. Preparation stage; this is the second step in which creative thinkers get accurate information for themselves pertaining to the problem as possible. 3. Incubation stage; Incubation is a temporary break from creative problem solving that can result in insight. Most major problems produce
Premium Creativity Problem solving
popular international brand known as designer‚ producer and distributor of quality shoes as well as sport gears designed for athlete (Nike Corporate Responsibility Report 2005). Therefore‚ Nike takes advantages of that to continues to apply the marketing strategy “more for more” in which the company sell high-quality shoes at high price to Vietnam market. Nike keep using the quality as their strongest competitive advantage which help them to maintain the position in market. As a result‚ Nike will
Premium Nike, Inc.
total of 280 students annually. With a long history and a large group of students and graduates‚ DBA’s identity seemed to have blurred over the years. Our aim to change the situation is to follow the public relations plan for the overall Integrated Marketing Communication (IMC) campaign as shown below. Current perception of DBA students among key publics DBA Students perceive themselves as unfriendly‚ unwilling to mix around with other students and stay within their own cliques and dull. Lecturers
Premium Target audience Target market Business school
found most children love to gather at this area. Also‚ the learning trait of this age group is to manipulate toys. I want to kids can learn from this topic at the following area: Shapes and Spatial concept Sharing and team work experience Be creative based on imitation Expand children’s vocabulary and language by talking about their buildings. Some new words like : front‚ back‚ top bottom. Teach number concepts by suggesting that children put away blocks in sets. Ask some number questions
Premium Measurement Construction Building
Cities and the Creative Class Richard Florida∗ Carnegie Mellon University Cities and regions have long captured the imagination of sociologists‚ economists‚ and urbanists. From Alfred Marshall to Robert Park and Jane Jacobs‚ cities have been seen as cauldrons of diversity and difference and as fonts for creativity and innovation. Yet until recently‚ social scientists concerned with regional growth and development have focused mainly on the role of firms in cities‚ and particularly on how
Premium City Sociology Urban area
Creative Process February 11‚ 2013 Mihaly Csikszentmihayli- The Creative Personality Mihaly Cziksentimihayli dares to define who creative people are in The Creative Personality. He does not fail to note that his definition is arbitrary but nonetheless‚ creative people do usually carry eleven specific character traits. The Creative Personality explains why creative people differ from those who are not considered to be creative. First‚ he states that those who are typically creative have
Premium Creativity
International Journal of Trade‚ Economics and Finance‚ Vol. 2‚ No. 6‚ December 2011 Use or Abuse of Creative Accounting Techniques Syed Zulfiqar Ali Shah‚ Safdar Butt‚ and Yasir Bin Tariq India who are always short of this product. It takes three years for a cement plant to start production. By the time the new plants came into production in late nineties‚ the country’s economic scenario had changed. The government had no money for development‚ the economy was generally in recession‚ and
Premium Balance sheet Asset Depreciation
UNIT OP 2.17: CONTRIBUTE TO THE SUPPORT OF CHILDREN’S CREATIVE DEVELOPMENT 1 UNDERSTAND THE IMPORTANCE OF CREATIVE DEVELOPMENT 1.1 Describe why creative development is important to children’s learning. Playing is how children have fun‚ but it is also how they learn. Creative development is important to a child’s learning as it helps them to find out about the world and how to get on with others‚ it also helps them express themselves‚ develop their abstract thinking. It can allow them to
Premium Developmental psychology Play Learning
CREATIVE DANCE History of Creative Dance Creative dance is perceived differently by different sectors of the education system. In many provinces‚ creative dance is part of the physical education curriculum. More recently‚ two provinces— British Columbia and Saskatchewan— have considered placing dance under the rubric of arts education. The aspect of creative dance that is emphasized reflects the position creative dance is assigned in the curriculum. When in the physical education curriculum‚ creative
Premium Dance