that the project reported here has been carried out independently by Mr.Ritesh J.Parmar under the guidance of Mrs. Nisha Kurup as a project in certification course of Program in Business Skills related to Retail‚ and is his original and bonafide work. Mr. Manish Amin Mrs.Nisha Kurup (Centre Head of the NIS ACADEMY) (PG PBS Trainer) V.V.Nagar 1 A project Report on
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From the economic system ’s point of view‚ the role of marketing intermediaries is to transform the assortment of products made by producers into the assortment of products wanted by ________. 4) ________ conflict‚ which occurs between different levels of the same channel‚ is more common than ________ conflict‚ which occurs among firms at the same level of the channel. 5) Which of the following are the three major types of vertical marketing systems? 6) The most common type of contractual
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knowledge and history High value on loyalty and hard work Want to provide more opportunity to their children than they had Baby Boomers (1946 - 1964) ✤ ✤ ✤ ✤ ✤ The most educated generation in history Making sacrifices to get ahead Take on big projects‚ want to make an impact Loyal to colleagues and employers Prefer face-to-face communication Today’s Workforce Generation X (1965 - 1980) ✤ ✤ Aliases: Gen X‚ Xers Latchkey generation‚ watched their parents forge a new work environment First
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Question 1 10 out of 10 points Our low deltas on a CSAM help to define our ________________ strategies. Selected Answer: a. offensive Answers: a. offensive b. defensive c. Can’t tell without more information. Question 2 10 out of 10 points Patenting alternative technologies is a type of: Selected Answer: e. Defensive Strategy Answers: a. End-run strategy b. Preemptive strike c. Guerrilla Warfare d. Focus Strategy e. Defensive Strategy Question 3 10 out of 10 points
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in production capabilities will allow us to later expand our product lines with new innovations and offer our customers a higher quality premium brand. The marketing plan of our company will focus on turning our current product into a cash cow‚ which will later fund other products and projects. In order to achieve this function the marketing of our current product will focus on the segments of both women and men between the ages of 14 to 35 who are active and enjoy quality footwear at a relatively
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Reference: Operations and Supply Chain Management Across the Organization Difficulty: Easy Keywords: operations management‚ inputs‚ process‚ transformation 3) The three main line functions of any business include Operations‚ Finance and Marketing. Answer: TRUE Reference: Operations and Supply Chain Management Across the Organization Difficulty: Easy Keywords: operations management‚ inputs‚ process‚ transformation 4) Support functions in an organization include Accounting‚ Human
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Chapter 4 MARKET AND DEMAND ANALYSIS 1. We have to estimate the parameters a and b in the linear relationship Yt = a + bT Using the least squares method. According to the least squares method the parameters are: ∑ T Y – n T Y b = ∑ T 2 – n T 2 a = Y – bT The parameters are calculated below: Calculation in the Least Squares Method T Y TY T 2 1 2‚000 2‚000 1 2 2‚200 4‚400 4 3 2‚100 6‚300 9 4 2‚300 9‚200 16 5 2‚500 12‚500 25 6 3‚200 19‚200 36 7 3‚600 25
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SOCIAL MEDIA MARKETING: A CASE STUDY OF MARUTI SUZUKI *S.Solamalai and *Dr.N.R.V. Prabhu ABSTRACT Social networking sites allow individuals to interact with one another and build relationships. The paper analyses the changing paradigm of Social media as a marketing communication tool and highlights the importance of Social Media in building brand equity and customer relationship. The paper examines the Maruti Suzuki’s strategy of using Social media in creating awareness and preference
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ANNEXTURE Questionnaire Dear respondent‚ I m a student of “Bhagwan mahavir college of business administration‚ surat” conducting a survey for my project preparation‚ as the requirement of partial fulfilment of subject project in third year(semester-VI) BBA in surat city of a study on “A COMPARATIVE STUDY ON BRITANNIA AND PARLE COMPANY IN SURAT CITY (A SURVEY ON BISCUIT )” I assure that the information given by you are strictly used for academic purpose only. I request you to help me in gathering
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space which can pave the way for them to sneak in the minds of the consumers. Once settled in they begin playing with the brain eventually creating and modifying concepts called “needs” which would have never existed. The traditional concept of marketing was only about sales or meeting the “current needs” of a consumer. But the same cannot be felt‚ today with the number of firms on the rise in the same industry‚ state and even the same street. Everyone is in a race either to: * Capture a customer
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