------------------------------------------------- Decathlon in China Decathlon is a French manufacturer and retailer of sporting goods‚ established in 1976. It provides to customers a wide range of products (clothing‚ shoes but also equipments) for more than sixteen different kinds of sports‚ from beginners to professionals. Through the years‚ Decathlon expanded its business abroad and in 2009‚ Decathlon had become the second top ranking sports retailer in Europe in terms of global sales. In addition to Europe‚ Decathlon had started
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Katie Ledecky‚ a swimmer‚ was one of many Americans that participated in the 2016 Rio Olympics. Katie was born on March 17th‚ to David and Mary Ledecky. David was a lawyer‚ while Mary was a hospital administrator‚ and a former swimmer‚ which is where Katie got her passion for swimming. I choose Katie‚ because I’m a swimmer and she is my role model. I want to be as good as her someday. At the age of six‚ Katie began her swimming career‚ when she joined a local summer swim league. As Katie became
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COMM 5307 Introduction to Marketing Management Case DECATHLON CHINA: USING SOCIAL MEDIA TO PENERATE THE INTERNET MARKET Student Name: Lin‚ Yuxiang Student ID: 0313388 Instructor: Ron Mulholland Date: March 10th‚ 2015 Executive Summary In the current competitive market environment‚ Decathlon needs to attract consumers and increase market share by using social media. In addition‚ coping with the fierce market competition and effectiveness of social media used in this measure are also
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Problem: Decathlon is failing to maintain customer focus with the social media marketing strategy it is currently deploying. Analysis: Prior to the social media invasion‚ Decathlon succeeded quickly in China by adopting an effective marketing strategy that was compatible with their targeted customer groups. For example‚ it used less TV and instead adopted a “word of mouth” marketing strategy by using outdoor billboards in populous areas and organizing outdoor events and contests. Even though the
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well. On the car ride home‚ however‚ my parents gave me a stern talk about why my response did not fall into the “socially acceptable rules for conversation”. Images from past events flooded into my mind- me‚ frozen in front of judges in Academic Decathlon; me‚ silent when asked to pray- my problem transcended conversation: it was a fear of speech. For three
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2013 [DECATHLON CHINA: USING SOCIAL MEDIA TO PENETRATE THE INTERNET MARKET] CASE 2 INDIVIDUAL REPORT K 603 – Information Systems Table of Content: Executive Summary 2 Key Issues 3 SWOT Analysis 5 Porter’s Five Forces 6 Strategic Alternatives 7 Recommendations 9 Implementation Strategy 10 Additional Costs
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Method Analysis Paper Option 6 The first five student learning outcomes listed on the syllabus focus on evaluating‚ understanding‚ and analyzing components of research‚ ranging from research ethics to research measurement. The methods analysis papers each serve to assist students in these five learning objectives. There are six method analysis papers in this class. You are only required to complete three of the method analysis papers. Should you choose to complete more than three of the six
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use systems analysis and design methodologies when building a system? Why not just build the system in whatever way seems to be “quick and easy?” What value is provided by using an “engineering” approach? Ans: While analyzing and designing a system‚ we take into consideration the flexibility‚ scalability‚ performance‚ maintainability and testability. When these capabilities are not taken into consideration‚ we see a high probability for system failure. Conversely‚ if too much of analysis and design
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PEST Analysis We are going to produce a PEST analysis to find out what external influences may be affecting the product (Milo) and to what extent to which customers decide to buy them. The purpose of the PEST analysis is to analyse the organization (Nestle Milo) operates and to identify how it may influence marketing decisions. A PEST analysis analyses the external environment in which an organization operates and identifies how it should influence marketing decisions. Political Factors The actions
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Macro-environmental Analysis Children’s Market APPENDICEs Appendix 1.0 Expanded pestle analysis of children’s market An extensive pestle analysis was conducted to highlight the reasons changes have occurred in children’s market. The key issues that affect the market were recognised through thorough research and are talked about in more details below. Political factors • Increased legislation on marketing to children • Increased emphasis ethics and responsible
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