------------------------------------------------- Decathlon in China Decathlon is a French manufacturer and retailer of sporting goods‚ established in 1976. It provides to customers a wide range of products (clothing‚ shoes but also equipments) for more than sixteen different kinds of sports‚ from beginners to professionals. Through the years‚ Decathlon expanded its business abroad and in 2009‚ Decathlon had become the second top ranking sports retailer in Europe in terms of global sales. In addition to Europe‚ Decathlon had started
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Name: Mariam Najeeb Case Analysis: Decathlon China Problem Statement:- In the upcoming executive meeting Aaron Zhou the e-commerce department head has to persuade the CEO to dedicate more resources towards social media in order to increase online sales short term and market share in long term. So how can decathlon china use social media effectively to attract more customers online towards its brand? And what missing Framework Zhou should use to measure the effectiveness of using Social Media
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COMM 5307 Introduction to Marketing Management Case DECATHLON CHINA: USING SOCIAL MEDIA TO PENERATE THE INTERNET MARKET Student Name: Lin‚ Yuxiang Student ID: 0313388 Instructor: Ron Mulholland Date: March 10th‚ 2015 Executive Summary In the current competitive market environment‚ Decathlon needs to attract consumers and increase market share by using social media. In addition‚ coping with the fierce market competition and effectiveness of social media used in this measure are also
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2013 [DECATHLON CHINA: USING SOCIAL MEDIA TO PENETRATE THE INTERNET MARKET] CASE 2 INDIVIDUAL REPORT K 603 – Information Systems Table of Content: Executive Summary 2 Key Issues 3 SWOT Analysis 5 Porter’s Five Forces 6 Strategic Alternatives 7 Recommendations 9 Implementation Strategy 10 Additional Costs
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INTERNATIONAL HUMAN RESOURCE MANAGEMENT [pic] Simona Chelaru Lucian Moisuc MaryamEL ALAMI Cluj Napoca 2013 DECATHLON 1. Why we choose Decathlon? Have you ever been to Polus Center Cluj? It’s impossible not to see the big sign of the store Decathlon. Even though you don’t need something from the store‚ you enter just to take a look. You see nice people smiling‚ asking if you need any help‚ they also have a nice machine
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The Age of Empire ACADEMIC DECATHLON Study GUIDE 2011–2012 ® The vision of the United States Academic Decathlon is to provide students the opportunity to excel academically through team competition. ® Toll Free: 866-511-USAD (8723) Direct: 712-366-3700 • Fax: 712-366-3701 • Email: info@usad.org • Website: www.usad.org This material may not be reproduced or transmitted‚ in whole or in part‚ by any means‚ including but not limited to photocopy‚ print‚ electronic‚ or internet display
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China‚ officially the People’s Republic of China‚ is a country located in East Asia. It is the world’s most populous country‚ with a population of over 1.3 billion. The PRC is a single-party state governed by the Communist Party of China‚ with its seat of government in the capital city of Beijing. It exercises jurisdiction over 22 provinces‚ five autonomous regions‚ four direct-controlled municipalities‚ and two mostly self-governing special administrative regions . The PRC also claims Taiwan – which
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Wonders of Chinese Food The most popular Chinese dishes could be the next meal you might get to eat. The food is very unique and special for every Chinese person. Is not only the taste is also the story behind you might be missing from the wonders of China. The most popular dish that everyone can find anywhere they go is the Dumplings. They seem like white little puffy balls and are curious to see what’s inside them. The traditional dumplings are made with crab or pork meat and filled with piping hot
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East Asia became one of the most advanced and prosperous regions in the post- classical era due to the resurgence of the imperial style rule. After the collapse of the Han Dynasty‚ East Asia was plagued with 350 years of turmoil and destruction. This ended however when the Sui Dynasty came into power. This dynasty was able to bring back the centralized imperial rule due to a few successful military campaigns. The Sui dynasty lasted for less than thirty years‚ but it made way for the Tang and Sond
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From 1403 to about 1492 China participated in numerous voyages led by Zheng He‚ the leader of their maritime operations‚ including the visiting of 37 countries and traveling through the Atlantic Ocean around the tip of Africa and beyond Europe (pg 202). Countries such as Ceylon‚ India‚ and the Persian Gulf were a few of their stops along the way. These voyages proved that China was the supreme world sea power whose shipbuilding techniques and navigational abilities were unmatched by any other nation
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