Supply Chain Management Solution for Hindustan Unilever : Case Study Existing Situation With nearly 1000 products‚ HLL distributes them nationally through a network of four warehouses‚ more than 40 agents‚ 7‚500 wholesalers and a number of large institutional customers. HLL‚ in its endeavor to move from the existing push-based planning system to a pull-based system‚ wanted to build a Supply Chain Management (SCM) solution that would ensure informed decisions are made during procurement‚ manufacturing
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[pic] Major Research Project On “An Analysis of Marketing & Competitive strategies adopted by Hindustan Unilever Limited in Rural Area” For the partial fulfillment of the requirement for the degree of MBA (Full Time) Batch 2010-12 Submitted By: Guided By SUMIT WASNIK Prof. S.P. TRIPATHI MBA (Full Time) 4th SEM. ( IBMR) Roll
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FINANCIAL ANALYSIS COMMON SIZE ANALYSIS OF BALANCE SHEET VERTICAL ANALYSIS ASSETS Rupees in thousand Rs. % Rs. % Rs. % NON-CURRENT ASSETS Property‚ Plant and Equipment 649‚333 32.77 620‚702 35.12 300‚726 27.6 Intangible assets 81‚637 4.07 81‚637 4.62 81‚637 7.49 Long term
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industries; they are Unilever Group and Rolls-Royce Holdings plc. In order to see the capital structure debt and equity ratios were calculated. According to calculations Unilever’s debt ratio is 32.49% and equity ratio is 67.51%. Rolls-Royce numbers are 16.81% and 83.19 % respectively. In both cases we see that firms prefer to use their own capital. We cannot tell with certainty why this structure was chosen‚ but we can look for example at the level of liquidity. Unilever has 93% (cash to current
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The war between detergent giants Hindustan Unilever (HUL) and Procter & Gamble (P&G) continues. [pic] This ad is special as it is plain stupid. However‚ a recent ad on TV takes a direct dig on the competitor’s product which is not something that has been seen on the Indi-Ad scene. The indirect references in ads have been in plenty but never ever I have seen such a direct attack. If you are familiar with Tide ads‚ their USP has been to highlight the superior technology which make the clothes more
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After the American Revolution was won and the Treaty of Paris formally recognized the United States of America as a country‚ there was still much to do . Major parts of the country were in shambles‚ and there was a strong need for a central government. At the time‚ many states drafted their own state governments‚ but soon realized that a national government was needed‚ so delegates went to the Second Continental Congress to draft the Articles of Confederation. Though it provided a legislative branch
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Federalism has always been an issue for the USA since the 228 years ago we were declared a nation. Federalism is having two or more governments rule over the citizens of a country. A decentralized government is where the states govern the people‚ and a centralized government is where there is a national government to rule all the states. Each one leaves little power for the other. The Articles of Confederation left many examples of how the USA started with a decentralized government. It made sure
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BRAND Ques What is a brand? Why does Unilever want fewer of them? * Definition: A name‚ term‚ design‚ symbol‚ or any other feature that identifies one seller’s good or service as distinct from those of other sellers. The legal term for brand is trademark. A brand may identify one item‚ a family of items‚ or all items of that seller. If used for the firm as a whole‚ the preferred term is trade name. Why fewer brands? * Global decentralization brought problems of control. * Company’s
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leader‚ Nestle also became the shareholder of L’Oreal. It also ventured further by merging with Nestle Purina Pet Care Company‚ Dreyer’s ice cream business‚ Chef America Incorporation a frozen food industry and Movenpick Ice Cream (Nestle‚ 2013). Unilever started its journey in 1885 when William Lever started a business in a soap manufacturing company with his brother and named it Lever Brothers. Their product was named Sunlight and it is the world’s first packaged soap and it was very successful
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Dove: The Evolution of a Brand 1. What is a brand? Why does Unilever want fewer of them? Brands‚ as defined by Silk are names or symbols that marketers have introduced to make product differentiation concrete. Branding is a process by which both a brand and brand identity are developed and established on a market‚ it involves selecting and blending tangible and intangible attributes to differentiate the product‚ service‚ company or brand in a meaningful and compelling way. Brand Equity is
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