6/27/12 IBS Case Studies IBS Mumbai Date: 27/06/2012 Time: 20:46:19 FM0001 IBS Case Development Center Unilever Limited: Transforming the Finance ‘Function’ This case study was written by Parveen Sultana and Fathima Reshma Taj H‚ under the direction of Saradhi Kumar Gonela‚ IBS‚ Hyderabad. It is intended to be used as the basis for class discussion rather than to illustrate either effective or ineffective handling of a management situation. The case was compiled from published sources. License
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cut the risk of diarrhoea by up to 45%. Handwashing Behaviour change – In November 2010‚ Unilever set out the Unilever Sustainable Living Plan‚ committing to a ten year journey towards sustainable growth. One of its key instruments towards this end is their model of behaviour change. It is based on the principle that improved habits lie at the heart of making sustainable improvements to hygiene. Unilever targets to reach large‚ diverse populations in India as well as across the world and especially
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giving us this incredible opportunity to gain tremendous knowledge in the subject of marketing. She showed commendable gesture of believing in our potentials and guided us throughout the completion of this term report. I am highly indebted to Unilever for their guidance and constant supervision as well as for providing necessary information regarding the project & also for their support in completing the project. I would like to express my special gratitude and thanks to Mr. Samir Sultan for
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reach consumers‚ how to bring products closer to consumers is a difficult problem that companies have to solve. Unilever Group is one of example that has been successful in bringing their brand familiar to customers. Unilever is a global group which is very famous all over the world in the field of consumer goods such as food‚ drink‚ detergent and cosmetics. There are many products of Unilever having consumed and widely accepted as Lipton‚ Knorr‚ Cornetto‚ Lux‚ Vim‚ Lifebouy‚ Dove‚ Close-Up‚ Sunsilk
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DECENTRALIZATION INTRODUCTION Decentralization has been for a long time the goal of many states around the world‚ especially in the African continent. The Business Dictionary defines this word as “the transfer of decision making power and assignment of accountability and responsibility for results. This transfer of power being achieved mainly through the delegation of commensurate authority to individuals or units of an organization‚ even those far from the headquarters. However‚ from (The World
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(Nestle) 2. Pepsodent------------------------------- (Unilever) 3. Lifebuoy soap ------------------------- (Unilever) 4. Wheatable------------------------------- (LU) 5. Denim(aftershave)--------------------- (Codaa) 6. Fair and handsome for men----------- (Emami(activorcorp)) 7. Head & shoulders-------------------------(Proctor & Gamble) 8. Everyday-------------------------------- (Nestle) 9. Dove------------------------------------- (unilever ) 10. Ariel--------------------------------------
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members of our group in compilation of this report. We also thank our instructor Mr Jawad Bhatti‚ who has helped us always by providing us with the much-needed guidance‚ kind behavior‚ moral support and her valuable time. Our contact person in Unilever Pakistan‚ Ms. Sarah Siddiqui also provided us with her expertise in the construction of the report and we are extremely grateful to her for providing us with valuable insight and information with respect to LUX. The preparation of this report
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Marketing Plan Wall’s Magnum MARKETING PLAN WALLS “MAGNUM” EXECUTIVE SUMMARY I am from Group I and my aim is to develop a Strategic Marketing Plan for one year ahead for one brand of Unilever Company‚ Magnum Ice Cream. Unilever is the British/Dutch jointly owned multinational consumer goods manufacturer. The Mission statement declared to give a clear picture and guide a global marketing plan for Magnum Ice Cream. The paper will assess the changes taking place in the company’s environment
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management‚ marketing‚ in business practice or academic research. Improving and properly creating brand equity has been focused problem for most organizations. Nowadays‚ there are many famous companies had developed with their own well-known brands. Unilever is one of the famous companies who used different types of branding (marketing) strategies in order to build its awareness in the mind of consumer. This essay will discuss in details of the customer based brand equity as well as different marketing
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Report/Assignment 3 Introduction to cross cultural issues 4 Introduction to Unilever 5 Unilever Business Strategy 5 Mission/Vision
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