11PGHR11UrshilaThacker11PGHR57Gunjan Kumar11PGHR20PeeyushPasbola11PGHR37SidheshKamath11PGHR22TanujSrivastava11PGHR56 | [MARKETING PROJECT HINDUSTAN UNILEVER: AXE DEODORANT] | | EXECUTIVE SUMMARY Hindustan Unilever Limited(HUL) is India’s largest fast moving consumer goods company owned by the European company Unilever. The Anglo-Dutch company Unilever owns a 52% majority stake. HUL is the market leader in Indian consumer products with presence in over 20 consumer categories such
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promote Swadeshi. He had similar opinion on industries‚ which replace labour. He was in favour of labour intensive technologies. The three most important advocacies with respect to political‚ economic and social reform were trusteeship‚ political decentralization and Sarvodaya. We now see that these three advocacies are among the most essential tools for economic growth with development. Gandhi’s idea of Gram Swaraj:“My idea of village swaraj is that it is a complete
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Case study: Ben & Jerry’s Homemade 1- Ben & Jerry’s fulfilled its mission statement: The mission statement consisting of the social mission‚ product mission‚ and economic mission: - the product mission was fulfilled by making‚ distributing and selling the finest quality all-natural ice cream and related products in a wide variety of innovative flavors made from Vermont dairy products. - The economic mission was fullfiled by operating the company on a sound financial basis
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awareness towards a national issue helps gain public support and aids in sustaining a favourable political-legal environments. Economic Analysis P&G faces high levels of competition in its global and local markets of Europe and Asia. It competes with Unilever for market share in Europe. P&Gs biggest threat is the European Free trade policy which encourages the emergence of more brands offering differentiated and cheaper products. Social Culture Segment The target
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Chapter 9 – Harry Potter: sparks fly during supermarket price war (p.301) G2 8 Chapter 10 – Zaytoun: the fairer way to trade olive oil (p.337) G3 9 Chapter 11 – Ramez super discount store: from rags to riches (p.371) G4 10 Chapter 12 – Unilever: crossing the divide between digital and traditional media (p.403) G5 Questions to be answered for each case: Questions for Chapter 2 case: 1. Describe the relationship between the Olympic Games and its sponsors. 2. Discuss the marketing
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communication direction. 8 10. Conclusion. 9 11. Bibliography. 10 1. Introduction. This report present the analysis of the communications campaign of Dove Pro Age‚ which is a part of the big Campaign for Real Beauty. Dove is one of the brands of Unilever. It has been chosen for analysis because of its uniqueness‚ originality and innovative character. The assignments consists of nine short chapters and is ended with conclusion. The main parts of the report consider the issues such as branding‚
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MarketLine Industry Profile Personal Products in the United States February 2013 Reference Code: 0072-2124 Publication Date: February 2013 WWW.MARKETLINE.COM MARKETLINE. THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED United States - Personal Products © MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED 0072 - 2124 - 2011 Page | 1 EXECUTIVE SUMMARY Market value The United States personal products market grew by 1.6% in 2011 to reach
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same problem---Homogenization. It is‚ therefore‚ significant to adopt effective marketing strategy to attract target and potential customers. As for CLEAR shampoo‚ it is one of the most distinguished shampoo brands all over the world and belongs to Unilever. Before CLEAR came to China‚ it has become the top brand in dandruff market in South America‚ Europe and Southeast Asia. CLEAR landed in China in 2007 in order to seize one billion yuan shampoo market. In this report‚ PEEST analysis and SWOT analysis
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Mother company PG Tips is a brand of tea in the United Kingdom‚ manufactured by Unilever UK. The founder of PG tips is Arthur Brooke. He launched the product in 1930. He opened his first shop in Manchester‚ but years later he becomes big in the market. This because a big grocer placed a bulk order of tea at wholesale prices. The original name was Pre-gest-tee which shows that the tea could be uses as a digestive aid. Grocers changed the name into PG‚ and the company added ‘tips’ to highlight
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is a hair care brand‚ primarily aimed at women‚ produced by the Unilever group. Sunsilk is Unilever’s leading hair care brand‚ and ranks as one of the Anglo-Dutch conglomerate’s “billion dollar brands". Sunsilk shampoos‚ conditioners and other hair care products are sold in 69 countries worldwide. Unilever Pakistan History By far the largest consumer products company in Pakistan‚ UPL is a part of the consumer products giant Unilever. UPL was established some fifty years ago in the then newly created
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