ORAL PRESENTATION 1) INTRO -age(Tweens =Preadolescence‚ the stage between middle childhood and adolescence) ++ explain what we will see next. Kids represent an important demographic to marketers because they have their own purchasing power‚ they influence their parents ’ buying decisions and they ’re the adult consumers of the future. Television still the focus of attention: most exposed! 2) HOW ADVERTISERS ARE TARGETTING KIDS ( techniques) -psychology and kidsmarketing To
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Persuasive Advertising Advertising plays an important role in our diverse‚ media-saturated world. It surrounds our everyday lives. It is in everything we do‚ whether we are looking for a number in the phone directory‚ taking a ride down a road‚ or watching TV. According to Jamie Beckett’s article in San Francisco Chronicle‚ “The average U.S. adult is bombarded by 255 advertisements every day--100 on TV‚ 60 in magazines‚ 50 on the radio‚ and 45 in newspapers” (Beckett). More recently‚ Advertising Age estimated
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Ethics in Marketing/Advertising The Beauty Industry Lisa Younk November 22‚ 2011 The marketing involved with most advertising campaigns involves convincing the consumer that they will personally benefit from the purchase and use of their product. The beauty industry is infamous in this regard‚ since it has been the beauty industry that changes how the general public defines beauty. Unrealistic images create unattainable physical goals for the consumer who desires to look like the models in
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1.1.1 Communication and Advertising In general‚ communication is simply transmitting of ideas‚ information‚ messages‚ experiences etc between two parties i.e. sender and receiver. In terms of marketing‚ sender will be the firm and receiver will be the target audience. Advertising is any paid form or non personal presentation of messages to the target audience‚ sponsored by any firm or organization Communication plays a vital role in advertising process. The messages and information to be advertised
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An Introduction Ambient advertising refers to advertising through any non-traditional media. The term ‘ambient advertising’ was coined during the early nineties when clients began demanding ‘something a bit different’ in their advertising. It could appear as messages on the backs of car park receipts‚ at the bottom of golf holes‚ on hanging straps in railway carriages‚ on the handles of supermarket trolleys‚ or on the sides of egg cartons. It has been gaining the favour of marketers ever since the
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Challenges and Prospects in Advertising In advertising one has a diverse range of jobs to choose from‚ to suit one’s inclination‚ talent and personality. The choice of working in an organization that manufactures certain goods or provides certain services‚ to look after the advertising of these goods or services would demand a particular kind of skills and interests. One can choose to work in an organization that creates advertising and distributes advertisements through different media. In such
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Advertising Effectiveness AbstractAdvertising is an art not a science. Effectiveness of which cannot be measured with a mathematical or empirical formula some advertisers argue that advertising efforts go to waste‚ but every advertiser is keenly interested in measuring or in evaluation of ad. effectiveness. Testing for the effectiveness of ad. will lead advertisement testing must be done either before or after the ad has done in the media. It is of two types‚ pretesting which is done before the
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Marketing and Advertising Planning Top-down‚ Bottom-up and IMC 1. The Marketing Plan 1. The Importance of Marketing Planning 1. The marketing plan assembles all the pertinent facts about the organization‚ the markets it serves‚ and its products‚ services‚ customers‚ competition‚ and so on. 2. It forces all of the departments-product development‚ production‚ selling‚ advertising‚ credit‚ transportation-to focus on the customer. 3. Finally‚ it sets goals and
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Advertising can costs organizations and individuals millions of dollars each year‚ whereas publicity can be free. One way to promote a business (its products or services) is through advertising. Effective techniques of creating and testing advertisement ads need to be learned‚ and the most effective advertising outlets need to be determined. Due to the amount of time that is needed to see results from advertising‚ organizations turn to experienced Advertising firms. Results entirely depend on the
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Advertising – Good or Bad? This week I continue my series on the economics of advertising. Adding on to the introduction of the informative and persuasive view that I wrote about in my previous article‚ let’s proceed to consider some more specific contributions‚ and advertising’s potential influence on welfare. Have economists been able to come to a sweeping conclusion about the very unusual good ‘advertising’? The answer to the above question is obviously ‘no’. Rarely do economists come to a
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