Homework Assignment #4 Read the case study Can Detroit Make the Cars Customers Want? and answer the following questions: 1. Why is AutoNation having a problem with its inventory? Why is this also a problem for auto manufacturers such as GM‚ Ford‚ and Chrysler? How is this problem impacting the business performance of AutoNation and of the auto manufacturers? Ans: AutoNation is having a problem with inventory because of the culture of ordering a customized vehicle for
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In 2006 Ford Motor Company was in tough shape and had lost 25% of its market share since 1990. They had lost $12.7 billion‚ its worst performance ever. They held a portfolio of brands that require major capital infusions like Jaguar‚ Land Rover‚ Aston Martin‚ and Volvo. Labor costs were as high as $76/hour and was making the company’s operating margins uncompetitive here in the U.S. and overseas. Japanese automakers development of new automobiles were months ahead of Ford’s at the time also leading
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4.0 Recommendation 4.1 Recommendation for Cadbury As the trend nowadays‚ most people are health conscious‚ emphasis on natural food and prefer food with less sugar‚ less salt‚ less oil‚ low fat‚ low calories‚ and others. Food with lower sugar content is most preferred due to weight and health concern. Cadbury products are generally sweet and thus many people are unable to enjoy Cadbury’s products due to its sweetness. Cadbury should come out with some sugar free or low sugar chocolate products
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now the most successful car company in the US and it has the numbers to prove it. It has come up with a way to sell cars to people who fear that they will be homeless and it works. Most large car companies posted more significant unit sales drops in February than analysts expected. GM (GM) only sold 268‚737 light vehicles. Three years ago‚ that would have been its take for the July 4th “cash back” weekend. Ford (F) moved 96‚044 units‚ off 48% from the same month last year. As usual‚ the Ford PR department
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Introduction Ford Motor Company is the second largest industrial corporation in the world‚ employing 370‚000 people in 200 countries across the world with revenue over $144 billion. The auto industry has become very competitive on a global level‚ forcing automobile companies to cut costs and stay competitive. In trying to remain competitive‚ Ford introduced a plan called Ford 2000. This was done to cut costs‚ streamline the organization and processes globally‚ and increase economies of scale
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Recommendations: The recommendations that we are conducting to address these central marketing issues as well as attracting consumers to use Kinect Boutique in Australian market is a advertising-pod as a promotional campaign cooperated with retailer Westfield. In addition‚ advertisements in print magazines (e.g Vogue‚ GQ) are applied for the Kinect Boutique marketing strategy. Advertising pod The campaign’s name is called ‘It’s a Kinect Boutique’. This campaign is a display pod devised Kinect
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Table of content: 1.1 The importance of the essential elements required for the formation of a valid contract-explain (P1.1) A contract will be enforceable if it can satisfy some basic conditions. These type conditions are known as elements of essential for a valid contract. Every legal contract satisfies these conditions. Without satisfying these conditions a contract can’t be acceptable. That’s why for the formation of a legal contract satisfying the essential elements is very important. The
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A. U.S industry crisis‚ and Ford By 2008‚ a global-scale economy crisis affected the United States economy‚ followed by several years of automobile sales declining. By the years of 2008 and 2009 that automobile sale declining‚ lead to crisis in the United States automobile industry. Affected by the United states economy crisis‚ the big three U.S. automakers General Motors (GM)‚ Ford Motor Company‚ and Chrysler were very affected that they requested emergency loans to help them fill in the money
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Analysing alternative methods How would enterprise rent-a-car meet their customers’ future expectations? 1. Enterprise can use independent third party to do customer survey‚ in order to obtain accurate feedback from their customers that reflect their expectations about the future service offered by enterprise. Some of advantages and disadvantages of the first alternative method are illustrated below: Advantages Disadvantages • Knowing weaknesses would be a lot faster and easier. • Extra salary
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