The product The first market mix element is Product. A product is anything that can be offered to a market for attention‚ acquisition‚ use or consumption that might satisfy a need or want. Product decision normally base on brand name‚ functionality‚ styling‚ quality‚ safety‚ packaging‚ repairs and support‚ warranty‚ accessories and services. These product attributes can be manipulated depending on what the target market wants. Also‚ customers always look for new and improved things‚ which is
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Retail Manager as TrainerBy Malcolm Fleschner‚ Monster Contributing Writer Since founding The Friedman Group‚ a global retail consulting and training organization‚ in 1980‚ Harry Friedman has heard plenty of excuses from retail store executives who refuse to provide much training to their front-line store employees. One of the most common is: "What if I train them‚ and they leave?" Friedman says this is the exact opposite approach they should take. He suggests a better question is‚ "What if I don
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of a Good Manager verses a Bad Manager Introduction: Why do some people become good managers and others do not? The issue is that they have not developed the necessary skills and behaviors because they have not had any formal management training. Too often people are promoted into management positions but are not given the right support and development to fulfill their role adequately. A good manager has organization skills‚ people management‚ and professionalism‚ a bad manager struggles with
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Sportswear Company is a company that sells every type of sports wear from the head bands to the shoes on your feet. The company has experienced a steady yearly increase; however‚ the company is still looking for ways in which they can improve their profit line. Their goal is to find ways in which to accomplish this with minimal effect on the workers and productivity. BACKGROUND Artemis Sportswear Company has been in existence for six years. During this time the company has been fortunate enough
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STRAIGHT LINE MODEL In many investigations‚ two or more variables are observed for each experimental unit in order to determine: 1. Whether the variables are related. 2. How strong the relationships appear to be. 3. Whether one variable of primary interest can be predicted from observations on the others. Regression analysis concerns the study of relationships between quantitative variables with the object of identifying‚ estimating‚ and validating the relationship. The estimated relationship
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SOFT SKILLS FOR MANAGERS: As a manager‚ it has never been enough to be technically adept. You have to excel at soft skills as well. Soft skills are the personality traits‚ attitudes‚ habits‚ and behaviors you display when working with others. While good soft skills are also important for employees‚ they are critical for managers - and for those who want to be managers. Here are the ten most important soft skills managers need to master. Top Soft Skills For Managers: * Dependability Can
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ASIAN CASE RESEARCH JOURNAL‚ VOL. 9‚ ISSUE 2‚ 283–297 (2005) ACRJ Autobiography of a Manager This case was prepared by Doctoral scholar C. Vijayalakshmi‚ Prof. Satish K. Kalra and Prof. Rajen K. Gupta as a basis for classroom discussion rather than to illustrate effective or ineffective handling of an administration or business situation. Please address all correspondence to: Dr Vijayalakshmi C.‚ Doctoral scholar (OB)‚ Management Development Institute‚ Mehrauli Road‚ Sukhrali‚ Gurgaon – 122001
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Performance with a Purpose: PepsiCo ’s Strategic and Operational Plans Kendre Adams MGT 521 October 9‚ 2014 Professor Eric McMath Performance with a Purpose: PepsiCo ’s Strategic and Operational Plans PepsiCo is a global food and beverage organization that strives to keep a diverse product portfolio. PepsiCo’s main competitors include The Coca Cola Company‚ Nabisco‚ Nestle‚ and Kellogg’s. In total‚ PepsiCo portfolio consists of 22 brands. Strategic planning can be defined as a deliberate program
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Marketing Proposal and Strategy for New Xiaomi Product “MiSpectacles” Co-authored by Kyaw Soe Hein 12 Feb 2015 ABSTRACT This document provides a marketing report on Xiaomi Inc‚ a multinational corporation based in Beijing‚ China. Xiaomi is a privately owned Chinese electronics company founded by Lei Jun and several partners in 2010‚ and which has now grown to be the world’s third largest smartphone distributor. The report begins with an introduction Xiaomi and briefly highlights the company’s
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jobs are because of ineffective managers. Managing people can be a complex and intimidating task‚ especially for the inexperienced. Keeping a workforce motivated and engaged requires careful planning‚ and consideration. Being an effective manager is about supporting‚ coaching‚ directing and engaging employees. Effective management is the key to retaining good employees long-term‚ which not only make a business run more smoothly‚ but also cuts costs. This is because new employees often require extensive
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