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    Title: A Study on the Business Decision Making Course Title: Higher National Diploma (HND) in Business Unit Title: Business Decision Making Student Name: Koushik Group: B Submission Date: 14/04/2014 Executive Summary It is considered that initially the marketers needs to analyze the situation‚ Situation Analysis‚ to find out some opportunities to satisfy unfulfilled customer needs

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    The Role of Perception in the Decision Making Process In psychology‚ perception is the process of acquiring‚ interpreting‚ selecting‚ and organizing sensory information. Many psychologists state that‚ as we live in this world‚ we make a model of how the world works. We sense the objective world‚ but our sensations map to these percepts which are provisional. As we come across new information‚ our percepts change. (Wikipedia‚ 2006) A number of factors shape and sometimes distort perception.

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    AN EXPLORATORY STUDY ON CONSUMER DECISION-MAKING BEHAVIOR IN PAKISTAN History of consumer behavior seems to be highly intertwined with the history of marketing thought. The purpose of this paper is to trace the historical dependence and allegiance of consumer behavior on the discipline and practice of marketing. It then attempts to forecast emerging trends in consumer behavior research and theory as a consequence of new and emerging schools of marketing thought. Focus of understanding. For example

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    Making Effective Workplace Decisions * Mar 18‚ 2011 * Roslyn Johnson ‚.‚decision making - nerovivo Steps outlined in this article will help you to determine if you’re making‚ or that you have made‚ the right decision about a pending issue. Do you ever wonder how to know that you’re making‚ or that you have made‚ the right decision? Decisions are an important of lives. Every day‚ we make decisions in our home life and work life that will impact our future. That is why having the skills to

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    A Systematic Approach to Decision Making A logical and systematic decision-making process helps you address the critical elements that result in a good decision. By taking an organized approach‚ you’re less likely to miss important factors‚ and you can build on the approach to make your decisions better and better. There are six steps to making an effective decision: 1. Create a constructive environment. 2. Generate good alternatives. 3. Explore these alternatives. 4. Choose the best alternative

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    Short-Run Decision Making Short-run decision consists of choosing among alternatives with an immediate or limited end in view. Accepting a special order for less than the normal selling price to utilize idle capacity and to increase this year’s profits is an example. Thus‚ some decisions tend to be short run in nature and sometimes are referred to as tactical decisions; however‚ it should be emphasized that short-run decisions often have long-run consequences. Consider a second example. Suppose

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    Abstract Every day in life‚ we all make decisions. Some decisions may be minute in their level of importance‚ and some may be so critical as to influence the rest of your life. As we make these decisions‚ most of us do not take the time to look at all of the options available to us. In some cases‚ this can be dangerous. In my particular case‚ I needed to expand the reach of my business from the general-public‚ to include some of the local corporations and small businesses. To do this I needed

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    Decision Making Case Study Stefanie Parker HCS/514 June 24‚ 2011 Kendra Slatton Decision Making Case Study The standard definition of decision making is; the process of mapping the likely consequences of decisions‚ working out the importance of individual factors and choosing the best course of action to take ("Definition of decision‚"). In this case study effective decision making tools will be used to choose the best course of action to take in the scenario. The scenario is; as a

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    Decision-Making Model essay Whether we realize it or not‚ decision-making is a part of our daily lives. Everyday we have to make decisions. Some of those decisions are minor and some of them are life changing. Some of the decision we make‚ sometimes‚ are pretty obvious. We decide to get up‚ get of bed‚ with the assumption that the floor will be there. Personally‚ I begin to think of what I need to accomplish that day and what would happen if I did not tend to certain things. These thoughts

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    Chapter 2 The Decision Making Process Decision making nature is a process oriented function; this can be seen by looking at the various decision modules provided by experts on the subject. Although the steps might change‚ the essence of decision making is still a structured process. From a business administration perspective we take into consideration three dimensions: personal‚ total process and the dynamism of that process. Decision making has several functions as follows: 1- Setting managerial

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