OF MARKETING Topic: Product decisions in marketing (PRODUCT) Case No. 4: “SMART Cards” ____________________________________________________________________________ SMART CARDS S mart is the operative word among many product developers these days. For example‚ smart card is the name of an advanced form of pocket- and purse-sized cards that may soon usher in a new era of cashless electronic commerce. Although they resemble familiar ATM cards‚ each smart card is equipped with a computer
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Modeling and Its Importance to the Decision Making Process in Business Modeling and Its Importance to the Decision Making Process in Business CIS 331 System Modeling Theory Modeling and Its Importance to the Decision Making Process in Business When we refer to models‚ often times we picture a model as being something that is tangible‚ two or three dimensional‚ and a miniature replica of how we imagine a particular project. However‚ models can be used in practical everyday aspects
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Exterior Checklist: • Examine in daytime • Examine in clear weather • Check for nicks and scratches • Check for thin‚ worn paint • Check for big defects (costly) and not minor repairs • General look around the outside of the car. • Examine both sides of the car from a distance (both front and back). • Look for ripples‚ waves‚ poorly fitted panels and mismatched colors. • Look for dents or rust around the bottom of the doors and fenders. • Check for bubbles along molding or chrome (indicates
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a Common Access Card By: LCpl Crisp‚ Darius D. I am writing this essay about the importance of a Common Access Card. Which is also known as a “CAC” card. The Common Access Card (CAC) is a United States Deparrtment of Defense (DoD) Smart Card. The card is issued to Active-duty Military Personnel‚ Reserve Personnel‚ Civilian Personnel‚ state employees of the National Guard‚ contractor personnel‚ and other non-DoD government employees. The CAC is the size of a standard credit card and stores 64 or
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1 CONSUMER BUYING BEHAVIOUR 3 1.1 Introduction 3 1.2 Types of Consumer Buying Behaviour 3 1.3 The Consumer Buying Decision Process 4 1.4 Personal factors influencing the buying decision process 5 1.5 Psychological factors influencing the buying decision process 6 1.6 Social factors influencing the buying decision process 7 1.7 Understanding consumer behaviour 8 2 ORGANISATIONAL MARKETS AND BUYING BEHAVIOUR 8 2.1 Introduction 8 2.2 Types of organisational markets 8 2.3 Dimensions of organisational
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Case Study: Hyundai Cards Marketing Strategy By: Innestasia Tjahyadi I. Introduction Hyundai Cards‚ sponsored by Hyundai Kia Automotive Group‚ was established in 1999. They joined in as the market follower‚ challenging the highly competitive credit card industry in Korea. In 2005‚ HyundaiCard formed a strategic alliance with GECF (part of GE)‚ which invested 678.3 billion won in the firm and became the largest shareholder. Through its corporation with GECF‚ HyundaiCard made effort to become
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the new standard in the industry. It made the school more efficient for students and provided path to communicate to entire earth. Nowadays‚ computer base system is commonly used by every company and institution and one of this is computerized report card system. The grade of a student is a scale which determines students who need more improvement and require more assistance which will help teachers in guiding them towards their development. It also shows where students excel most so they can
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Holding the card against or waving it over an Octopus card reader from up to a few centimeters away without the user taking out the card. The reader will acknowledge payment by emitting a beep sound‚ and display the amount deducted and the remaining balance of the card in 0.3 seconds. In MTR When riding the MTR system‚ the entry point of commuters is noted when a passenger enters‚ and the appropriate amount based on distance traveled will be deducted when the users show their card again at the
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2.1 Maybank2u Cards Function | | User Interface | Detailed Description | | * One of the functions of Maybank2u.com is provide relevant information about ‘Cards’‚ such as types of credit cards‚ credit card features and download the application form‚ charge cards‚ debit cards and more. * It also provides user about the cards FAQs when user have questions about their cards such as Maybank Credit Card FAQs‚ Maybank Touch ‘n Go Zing FAQs‚ Online Purchase With Maybankard Visa Debit FAQs and
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| Credit Cards | A credit card is the only form of payment card that offers a revolving line of credit in addition to its function as a means of electronic payment. In contrast‚ charge cards as offered by American Express must be paid off monthly. How does a credit card work in practice? Suppose you buy a TV and present a Visa card‚ bearing the logo of the issuer‚ say Citibank‚ in payment. You swipe your card through a card reader‚ which reads the data on the magnetic stripe and adds information
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