1. Describe the events leading to the purchase of the Louisiana Territory in 1803. Discuss the terms of the treaty and how Jefferson reconciled his strict interpretation of the Constitution with the acquisition of the territory. Before the Louisiana Purchase in 1803‚ the entire Louisiana territory covered what is today known as the Midwest. The purchase of the land was a monumental step in the expansion of the United States. Thomas Jefferson became the 2nd president of the United States
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SYMBIOSIS INSTITUTE OF BUSINESS MANAGEMENT‚ PUNE Research Proposal on Consumer Decision Analysis for Purchase of Fruit Drinks Name : Protik Basu Specialisation: Marketing (MBA – II) Roll No. : 30164 Executive Summary This project aims to find out the various factors influencing the consumer decision while making a purchase of a fruit drink in the age group of 19-30 in the city of Pune. Background talks about various factors that have led us to undertake this study and how and to whom this report
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solving and perception 3 2.3 Consumers accept satisfactory decision 3 2.4 Motivation 3 2.5 Physiological field 4 2.6 Implication for marketers 4 3 Passive view 4 3.1 Characteristics 4 3.2 Arguments 4 4. Emotional view 5 4. 1 Characteristics 5 4.2 Consumer decision making process 5 4.3 Offers for emotional view 5 4.4 Implication 5 4.5 Effective Communication 5 5. Cognitive view 6 5.1 Characteristics and decision making 6 5.2 Relevance 6 5.3 Cross-culture differences
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important step in decision making process of Baby Boomers for purchase of CPGs is evaluation of alternatives. This step involves the comparison of two different brands regarding the price and the quality. As per buying behavior of Baby Boomers‚ they are more concerned about the quality then price‚ so if there are two different brands of body soap‚ they will look for a brand with good quality (Chaney et al.‚ 2017). The forth important step in decision making process of Baby Boomers for purchase of CPGs is
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Decision-Making Process An individual ’s decision-making process is an important when it comes to making decisions that can effect one ’s family and way of life. The decision-making process is also a important part of the management structure when associated in the business world today. According to the text there are six important steps in the decision making process. The steps are as follows: (1) identify and diagnose the problem‚ (2) generate alternative solutions‚ (3) evaluate alternatives
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Repeat purchase Definition of repeat purchase The placing of order after order with the same supplier. Repeat business can be implemented by an agreement between the customer and supplier for purchase on a regular basis. It is often used where there are small numbers of customers‚ or high volumes per product and low product variety. There is market competition for the first order only‚ and customization is usually available for the initial purchase only. Sales and marketing have a diminished
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| Credit Cards | A credit card is the only form of payment card that offers a revolving line of credit in addition to its function as a means of electronic payment. In contrast‚ charge cards as offered by American Express must be paid off monthly. How does a credit card work in practice? Suppose you buy a TV and present a Visa card‚ bearing the logo of the issuer‚ say Citibank‚ in payment. You swipe your card through a card reader‚ which reads the data on the magnetic stripe and adds information
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Case Study : How much do credit card companies know about you? 1. What competitive strategy are the credit card companies pursuing? How do information systems support that strategy? The competitive strategy that the credit card companies are pursuing is product differentiation and customer and supplier intimacy. Product differentiation – we make use of IS in order to create new product and services at the lower cost. According to the case‚ the credit card companies are making use of the data to
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GUIDELINE FOR TERM PAPER Term paper has to be prepared individually on a topic as per the area of specialization. A term paper is primarily a record of intelligent reading in several sources on a particular subject. So‚ you shall prepare an outline for your paper and accordingly collect as many relevant materials (books‚ articles etc) as possible to start your work. You may adopt any structure for presenting the Term Paper as long as it is relevant to the topic you deal with. However‚ it should
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Post purchase stage is the final stage in the consumer buying decision process. In this stage‚ consumer accesses whether he or she is satisfied or dissatisfied with the purchase of Xiaomi Mi 4. Consumer will evaluate the adequacy of the product with his original needs whether he or she has made the right choice on buying the product. Consumer will feel either a sense of satisfaction for the product‚ or on the contrary‚ a sense of disappointment if the product has fallen far short of expectations
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