Merck & Co Case Analysis 1. Problem Statement – Merck & Co ‘s stock market performance had trailed that of competitors in light of the concerns that company was not able to adapt to the changes in environment where as competitors was using their aggressive marketing functional unit as their competitive edge. Company also failed to take advantage of its own market opportunities especially the outcome of aftermarket studies of drugs they launched .Company was very late in adapting to
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Running head: CASE STUDY: MERCK & COMPANY: THE VIOXX RECALL Merck & Company: The Vioxx Recall Albert Balogun California Baptist University BUS 520A: Managerial Ethics Jim Bishop‚ PhD June 30‚ 2010 Merck & Company: The Vioxx Recall The issues involved in Merck‚ a pharmaceutical manufacturing company’s recall of one its products‚ Vioxx‚ is the effect of direct-to-consumer (DTC) advertising of prescription drug on the society public health
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Decision tree analysis Decision tree analysis known as an analytical tool applied to decision-making under condition of uncertainty‚ also clarifying where there are many possible outcomes for various alternatives and some outcomes are dependent on previous outcomes. However‚ decision tree will present as a diagram by showing the relationship among possible courses of action‚ possible events and the potential outcomes for each course of action in the decision (Drury‚ 2012). So decision tree analysis
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The New Product Development Process and Merck and Company Introduction The business environment of the 21st century is very different from the business environment 200 years ago. Since the Industrial Revolution until today‚ businesses have developed more and more products to meet the needs of an ever increasing world population. The cycle of business has been changed dramatically since the invention of the Internet‚ which has shortened the selling cycle and made it more convenient
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2013 Pharmaceutical Companies and Ethics After researching pharmaceutical companies‚ I quickly realized this is a very controversial topic. I’m not certain anyone in many of these companies have very many moral standards. Drug companies seemed to be very profitable from the researchers to the drug reps that deliver “gifts” and sample meds to the doctor’s offices that push their medications. Many activists will argue that drug companies put themselves before human rights. Companies violate health related
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Merck Ethics Study In developing a drug to combat river blindness‚ pharmaceutical company Merck discovered an opportunity to treat millions of affected peoples around the world that probably would never see commercial use. The drug in development‚ ivermectin‚ was unaffordable to the primary victims of river blindness‚ Third World peoples. Thus‚ Dr. Vagelos‚ the head of research at the time‚ treaded upon a ethical quagmire; he could either choose to scrap the drug and its further research or
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Evaluating Trends and Opportunities Imaru Dismuke MGT/ 418 May 29‚ 2014 Donell Miles Evaluating Trends and Opportunities Many Detroiters love fast food‚ but consumers from around the globe love it just as much as any Detroiter. Restaurants like McDonald’s have broadened across the world‚ and surfacing markets are one of the fastest growing areas in the fast food industry. However‚ the fast food industry still has its’ challenges‚ particularly in the United States. From economic recession and
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page 313 – Merck & Vioxx According to The New York Times article‚ “Merck to Pay $950 Million Over Vioxx” by Duff Wilson‚ the following lawsuits have been settled by Merck: Merck has agreed to pay $950 million and has pleaded guilty to a criminal charge over the marketing and sales of the painkiller Vioxx‚ the company and the Justice Department said Tuesday. Merck agreed to pay a $321 million criminal fine and plead guilty to one misdemeanor count of illegally introducing a drug into interstate
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Questions for the Merck Case Create a decision tree for Merck. The 2 leftmost branches would identify the alternatives related to licensing Davarink (specifically license versus not to license). Next‚ if Merck decides to pursue license‚ they go into phase I which results in a success‚ or failure. Phase I success is followed by phase II where Merck has the opportunity to develop the drug to treat depression alone‚ weight loss alone‚ or both‚ or contemplate phase II failure. Finally phase
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does Merck’s value system fit into this decision (not covered in class?) Based on the pyramid of social responsibility‚ Merck is required to be profitable (base). Since the research of development will never be profitable to shareholders Merck should do develop the drug. Based on Merck’s actual value system‚ it wants to be ethical and even be a good corporate citizen. So Merck should conduct the research. Question 8 - If you were the senior executive of Merck‚ what would you do? (Open question) I
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