Table of Contents 1.1 Explain the various elements of the marketing process. 1 Marketing Process: 1 Situation analysis 1 Marketing strategies 1 1.2 Evaluate the benefits and costs of marketing orientation for a selected organization. 2 2.1 Show macro and micro environmental factors which influence marketing decisions. 4 Micro environmental components 4 Macro environmental components 5 2.2 Propose segmentation criteria to be used for products in different markets. 6 2.3 Choose
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Diebold manufactured its ATM machines in the United States and sold them internationally via distribution agreements‚ first with Philips Electronics NV and then with IBM. Why do you think Diebold choose this mode of expanding internationally? What were advantages and disadvantages of this agreement? Diebold didn’t have the need to expand its business across the boarders before the 1980’s since they already had a massive demand inside of the United States. They used a key international business alliance
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Marketing principles: Task 2 2.1 Explain how the vacuum cleaner is developed to sustain a competitive advantage. To sustain competitive advantage for any company so for ACL company developing new vacuum cleaner was an important step. In sustaining competitive advantage‚ there are 8 stages defined below (new product development‚ www.learnmarketing.net) Stage 1: Idea generation- for every organization idea could come from different sources such as: market research‚ employees‚ consultants‚ competitors
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Allison Reach Mr. Michael King Principles of Management December 2‚ 2010 Case Application: Mixing It Up In July of 2000‚ General Mills acquired Pillsbury from London based Diageo for $10.5 billion in stock and assumed debt. (All Business‚ A D&B Company) After the merger‚ managers from General Mills were now faced with integrating the two Minnesota based companies. A special concern that had been brought up was marketing issues. With such household names such as Pillsbury‚ Betty
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that: • Learning results in changes in understanding • These changes enable learners to change their behaviour • Changes in understanding are a direct result of learners’ experiences and their thinking about those experiences (p. 2) High quality learning is equated with ‘deep’ learning – where a learner is deliberately intending
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THE PRINCIPLES OF PLATING There are no hard and fast rules to determine how a dish is to be plated‚ but there are standards and guidelines that have been proven to work. Balance is the key element to success in the creation of any dish and that element applies to many areas of the plating process as well. Achieving Balance: Proteins‚ Starches and Vegetables * One primary consideration when putting together a dish is nutritional balance. * It has long been stated that a nutritionally balanced
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Principles of Distillation What is distillation? Simply‚ distillation is the process in which a liquid is vaporized (turned to steam)‚ recondensed (turned back into a liquid) and collected in a container. Nature uses a form of distillation to turn salt water (seawater) into fresh water (rain). Why do you use distillation to recycle waste solvents? Solvent-based waste contains volatile material (solvents) and non-volatile material (contaminants like paint‚ ink‚ grease‚ fiberglass‚ etc.). Many of the
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Trident University Curtis L. Wooten FIN301 – Principles of Finance MOD2 Case – Present Value Professor Kathryn Woods 10 June 2013 Part I A. 15‚000 / 1.07% = 14‚018‚69 15‚000/1.04% = 14‚423.07 B. 6‚500/1.06% = 61‚320.75 12‚600/1.06% = 11886.792/1.06% = 11‚213.95 C. 49‚000‚000 / 1.07% = 45‚794‚392.52 61‚000‚000 / 1.07% = 57‚009‚345 / 1.07% = 53‚279‚762.42 85‚000‚000 / 1.07% = 79‚439‚252.33 / 1.07% = 74‚242‚291.90 / 1.07% = 69‚385‚319.53 49‚000‚000 / 1.05% = 46‚666‚666.67
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Capturing Customer Value Chapter 12 – Marketing Channels: Delivering Customer Value Assignment Week 5 Marcela Ramirez Ortiz Florida National University Abstract No matter what the state of the economy‚ companies should sell value‚ no price. Firms successful at creating customer value with the other marketing mix activities must capture this value in the prices they earn. In chapter 10 addresses the importance of pricing‚ explores
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Assignment 303 Principles of diversity‚ equality‚ and inclusion in adult social care settings Task A - Short Answer Questions Ai) Using the table below‚ explain in your own words what each term means. Give one example from care practice to illustrate your explanation. | |Explanation |Example | |Diversity |Diversity is about valuing individual difference‚ and |As a social
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