2014 Pepsi-Lipton Brisk CASE BRIEF JAY PAREEK 1482886 1 Problem Statement: In a strategic footstep to expand the market share in ready to drink tea market‚ Pepsi had decided to invest belligerently in its brand ‘Brisk’. The challenge that the top management of the company is facing is to choose a suitable advertisement media for Brisk i.e. Social media or TV based‚ that would help Pepsi-Lipton to: Reintroduce the brand Brisk Increase acquisition rate‚ and Build a loyal customer base
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engineering grad from Alexandria University‚ Kabil arrived at Pepsico 10 years ago from Proctor & Gamble‚ moving up through the ranks to become president of the company’s North African operations a year ago. What brought him to Pepsi in the first place? “The challenge‚” he says. “Pepsi is a great company. It is a strong and fast consumer goods company‚” he says. “Extremely fast. Fast in the way we do business. Fast in the way we create product‚ our positioning‚ how we compete.” As president‚ Kabil runs
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Background Established in 1965 PepsiCo created in 1965 through the merger of Pepsi-Cola and Frito-Lay In 1997‚ publicly traded company to focus PepsiCo on food and beverages. The world’s largest snack and beverage company in 2006 In 2006‚ PepsiCo has approximately $35billion net revenue The company is broken into four business divisions: ◦ Frito-lay North America Frito-Lay North America manufactures‚ markets‚ sells and distributes salty and sweet snacks. Products manufactured and
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In coastal areas new development and landscape can cause runoff. The runoff can include excess nutrients‚ sewage outflows‚ and other pesticides from agricultural areas. These pollutants can reduce the oxygen levels of the water which leads to a decline in coral growth and reproduction. The runoff can also cause different types of coral diseases. Another type of ocean pollution is marine debris. Marine debris is trash that is disposed of in the ocean. The trash consists of metals‚ plastic‚ glass
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Sparta is to-date (if at all) known as the militaristic rival of “enlightened” Athens in Ancient Greece. By then‚ it was such a major power in its state. Sparta was eclipsed by the rise of Athens‚ with a population 5 times its number. But Sparta’s decline should not entirely obliterate its early accomplishments. Sparta was far more complex and multifaceted. Her culture was focused on loyalty to the state and military service. To achieve this‚ Spartans had to undergo formal education. Spartan education
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Strength Pepsi has a broader product line and outstanding reputation. Merger of Quaker Oats produced synergy across the board. Record revenues and increasing market share. Lack of capital constraints (availability of large free cash flow). o Great brands‚ strong distribution‚ innovative capabilities o Number one maker of snacks‚ such as corn chips and potato chips PepsiCo sells three products through the same distribution channel. For example‚ combining the production capabilities
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1.2- INDUSTRY HISTORY OF PEPSI-COLA INDUSTRY. The Pepsi-Cola story itself begins with a drugstore in New Bern‚ North Carolina‚ and a pharmacist named Caleb Bradham. Bradham’s aim was to create a fountain drink that was both delicious and healthful in aiding digestion and boosting energy. It would be free of the impurities found in many bottled health tonics‚ and it would contain none of the stronger narcotics often added to popular fountain drinks. As most pharmacies in 1896‚ Bradham’s
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JIANGYONG TAO ZHIGANG PEPSI GROWS POTATOES IN CHINA After entering China in 1982‚ Pepsi continued to do well in the country‚ offering a wider range of products than its arch-rival‚ Coca-Cola. Pepsi’s potato chip business was successful despite competition from other multinational rivals and Chinese domestic brands. As its potato chips became more successful‚ however‚ the problem of how to secure a supply of quality potatoes also grew. In the North American market‚ Pepsi relied on external suppliers
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MANAGERIAL ECONOMICS AND DECISIONS OF THE FIRM Briefing Memo A Look at Sony’s Decline 12/04/2012 Description and Background Setting. Sony corporation is a Japanese multinational corporation headquartered in Tokyo‚ Japan. it is ranked 86th in the 2012 list of Fortune Global 500. Over the years‚ Sony has established the reputation of a leading manufacturer of electronic products in both the professional and consumer markets. But Sony’s good name has started to erode. Recently‚ Sony’s
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Coca-Cola for only one dollar (www.coke.com). Asa Candler‚ then President of The Coca-Cola Company‚ was not convinced that selling the product in bottles was the way to go. No one could have predicted how popular Coca-Cola and its main competitor‚ Pepsi-Cola‚ would become. The relationship between company and bottler has always been very important. Today‚ 54 billion beverages of all types are served every day.1 Products from PepsiCo Inc. (PEP) and The Coca-Cola Company (KO) account for more than
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