The importance of Logistics in Marketing nowadays In a first moment it is important to understand what is the main role of each departments‚ Logistics’ aim is to make products available in the market according to the customer’s demands‚ in terms of delivery time‚ volume‚ as well as‚ the efficient managing of the inventory (SEZEN‚ 2005) and the Marketing role is to generate and deliver value to the consumers of a determined market. To generate value consists in expressing characteristics‚ attributes
Premium Marketing
Chapter 6 Channels of distribution and logistics LEARNING OBJECTIVES By the end of this chapter you will: n n n n comprehend key elements and decisions in distribution channel design be able to evaluate different configurations of channel structure be familiar with recent trends and developments in channels of distribution appreciate the importance of managing the physical flows of products‚ services and information into‚ through‚ and out of the organization to its customers n grasp the
Premium Marketing
Logistics is the management of goods from point of origin to destination. There are many things to take note of in the current logistics world. Consumers have become more and more demanding due to advanced technology. Advanced technology has brought much convenience to consumers which cause them to demand for fast delivery‚ customization of product and so on. Consumers have different needs and wants and logistic people need to find ways to satisfy those needs and wants. Logistics is essential to
Premium Marketing Customer
12 Distribution Channels and Logistics Management 12.1 The nature of distribution channels Why are marketing intermediaries used? Why use intermediaries? Means giving up some control over how and to whom products are sold – They are used because they have greater efficiency in making goods available to target markets – Contacts‚ experience‚ specialization‚ scale of operation – N-to-M direct selling‚ N-to-1 + 1-to-M through channel – Producers make narrow assortments in large quantities
Premium Logistics Marketing Supply chain management
MID TERM PROC 5850 Logistics 1. KLF Electronics is an American manufacturer of electronic equipment. The company has a single manufacturing facility in San Jose California. (20 points) KLF Electronics distributes its products through five regional warehouses located in Atlanta‚ Boston‚ Chicago‚ Dallas‚ and Los Angeles. In the current distribution system‚ the United States is partitioned into five major markets‚ each of which is served by a single regional warehouse. Customers‚ typically
Premium Supply chain management Supply chain management terms Logistics
third-party logistics provider (abbreviated 3PL‚ or sometimes TPL) is a firm that provides service to its customers of outsourced (or "third party") logistics services for part‚ or all of their supply chain management functions. Third party logistics providers typically specialize in integrated operation‚ warehousing and transportation services that can be scaled and customized to customers’ needs based on market conditions and the demands and delivery service requirements for their products and
Premium Supply chain management Logistics
Strategy Analysis The PKT are facing a problem which every logistics company will be facing‚ which is the shipping delay. The Shipping delay of PKT is due to the unavoidable circumstances‚ many circumstances they PKT facing that are uncertainty‚ due to the PKT is consider sea freight Logistics Company‚ For example‚ the weather‚ pirates‚ technical of the ship and so on. The strategy of PKT Logistics is planning to work on a workshop and the work shop is including port authority‚ shipping liners
Premium Transport Shipping Cargo
一、True/False Questions 1、Logistics clearly contributes to time and form utility. 2、The purpose of logistics is to maximize customer service. 3、Two of the five primary activities in the value chain are inbound logistics and outbound logistics. 4、The Internet has done little to improve logistical effectiveness and efficiency. 5、Logistics offers many companies an important route for creating marketing superiority. 6、It is better for a logistics manager to be a generalist rather than a specialist
Premium Logistics Supply chain management
Case Presentation Guideline Time allocated: Presentation – 20 mins Class discussion – 10 mins (more if time permits) Where to start – Start the presentation with a thorough presentation of the case facts. Bring the class up to speed with the case facts. Assume an audience who do not know anything about the case. Set up presentation quickly – We cannot afford the time. Therefore choose the quickest way to set up‚ either by plugging in your thumbdrive/s in the Instructor’s computer or using
Premium Group Time Audience
incentives‚ foreign trade regulations‚ environmental and labor law‚ trade embargo‚ tariffs‚ political stability‚ industrial relations and others. In the context of logistics M&A‚ these will be important especially for firms that are operating in China‚ India‚ Vietnam. Using India as example‚ apart from the non-uniform tax structure‚ logistic companies in India have to pay numerous other taxes‚ octrois‚ and face multiple check posts and police harassment. High costs of operation and delays involving compliance
Premium Economics International trade Transport