2.3.2 Marketing Mix 8 2.4 Associations 9 2.5 Ten Keys to a strong brand 9 3. BRAND ARCHITECTURE 10 3.1. Brand portfolio 8 3.1.1 Consoles 8 3.1.1.1 Wii 8 3.1.1.2 Wii U 8 3.1.1.3 Nintendo DS Family 8 3.1.2 Games 8 3.1.3 Characters 8 3.2 Typology of branding structures 9 3.3 Dynamics in brand structures 9 3.4 The key principles for brand structures 9 3.5 The end of local brands 9 4. ADVERTISING CAMPAIGNS 8 4.1 Advertising campaign By Camille
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PROBLEM & SETTING INTRODUCTION Over the years‚ there had been a growing concern in the effect of study habits of the college students where they get addicted and drown themselves into the game itself. The youth of today no longer seem to spend their leisure activities like in the olden days; outdoor games or playing sports‚ instead‚ they spend their free time in their homes‚ internet cafes or computer shops simply to satisfy their hunger; and that hunger is Online Gaming. Online gaming has such
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describe future developments The field of video games is one of the most exciting because it is constantly developing and advancing so quickly. Unlike a lot of areas of ICT which have reached a level of stability‚ all parts of games‚ gaming and games development are still growing and will continue to grow. This means there is the potential for individuals to have completely new ideas and be the first to create something in the field. The popularity of games is growing exponentially‚ with more and
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Artificial Intelligence and Its Use in Games Robert Beaird 10/10/08 As long as computer games have been made‚ there has been a desire and demand for smarter‚ faster‚ and better artificial intelligence. Artificial intelligence‚ which is often referred to as “AI‚” is “[…] the mimicking of human thought and cognitive processes to solve complex problems.” [1] In the case of games‚ this would mean various tasks involving problem solving and reacting
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The product life cycle consist of four different phases like‚ 1. Introduction 2. Growth 3. Maturity 4. Decline. The life cycle stage of Nintendo is at growth rate‚ the video games have a potential demand in international market. The Nintendo has already successful in launching video games like Wii. Hence Nintendo product Wii is in growth stage. The life cycle of its competitors are in introduction stage only‚ compared to
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Since the early days of the video game industry‚ there have been many controversies related to violence‚ addiction‚ explicit graphics‚ and sexual themes. The misrepresentation of women being one of the many. The Damsel in Distress has become one of the most widely used gender clichés and misrepresentations of women in the history of gaming. As a trope the Damsel in Distress is a plot device in which a female character is placed in a perilous situation from which she cannot escape on her own and
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present world. The Hunger Games is based on a depressing world which we would all hate to live in. Collins brings to our attention some of the problems we have in today’s world such as our obsession with looking perfect‚ how we waste our time‚ and how selfish we are. In our society we waste our time on video games‚ appearance‚ TV and computers while there are people who can barely survive and spend every minute of there day trying to keep their family alive. In the Hunger Games the capitol waste there
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English 101 05 Feb 2013 Do Video Games Promote Violence? Video games are being blamed more and more for violent acts people cause after playing them in extreme amounts. These violent video games are becoming more popular around the world among children‚ teens‚ and young adults. These games promote aggressive acts like shootings‚ theft‚ and drug use. As video games get more sophisticated and realistic‚ it becomes more like the real thing which desensitizes people to the violence‚ blood‚ and gore
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Video Games can be educational‚ non-violent‚ or violent and may have a negative learning impact on youth. Only about half of the Americans today years 8-18 have video games in their bedrooms and about 40 percent play video games. According to a survey from a Kaiser Family Foundation‚ boys spend more time playing video games than girls do (“Video Games” par. 89). The Entertainment Software Association say Americans spend more money on video games each year. Video games had changed from 2004 at
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Control Your Kids‚ not Video Game Violence Mike Howe Video game violence should not be lessened in any way. MAVAV (Mothers against Video Game Addiction and Violence) and other parents feel as though there is now too much violence in video games. They state‚ "video game companies continue to market violence aimed at vulnerable children and young teens" (MAVAV.ORG). Their children should be controlled‚ not the games. The games themselves are not alive‚ but only the people who buy them. There was
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