Chapter 10 Brand extensions Good or Bad: Brand extensions are a good business growth strategy as it allows the company to organically grow revenue. However‚ extensions must be carefully evaluated and chosen to ensure that the related affect is what is expected. For example‚ the company needs to make sure that any extension to the brand supports those brand elements or attributes that customers associate with the brand. Any product extensions that conflict‚ deteriorate or dilute the brand
Premium Brand management Brand Marketing
Analyzing the Marketing Environment Analyzing Needs and Trends in the Macroenvironment. Successful companies are those that can recognize and respond profitably to unmet needs and trends in the macroenvironment. Opportunities are also found by identifying trends. A trend is a direction or sequence of events which have some momentum and durability. For example‚ one major trend is the “increasing participation of women in the workforce.” This trend has profound the implications for economic
Free Economics Economy Natural environment
Defining Services Services are about the economic activities offered by one party to another. On the other hand is about exchange for the customer money‚ time‚ and effort‚ service customers expect to obtain value from access to goods‚ labor‚ facilities‚ environments‚ professional skills‚ networks‚ and systems; but they do not normally take ownership of any of the physical elements involved. And then services also involve a from of rental‚ offering benefits without transfer of ownership such as
Premium Customer Customer service Good
Agricultural marketing This refers to the marketing of agricultural products e.g. Coffee‚ maize‚ tea. Etc. it is regarded as unique due to the characteristics of demand and supply of agricultural products. The production of agricultural products in countries such as Kenya‚ is characterized by A large number of small farmers. A lack of full control over quality and quantity of the output. Inability of individual farmers to engage in demand creation activities for their own produce. Seasonality of
Premium Supply and demand Agriculture
Questions You are required to choose a (B2B‚ B2C‚ C2B or C2C) business and based on the history of the business in the last ten years answer the following four questions Q.No.1 Applying at least five analytical tools in strategic management formulate a suitable E-business strategy for the company. Your proposed strategy should be based on your analysis‚ and supported by evaluation of your proposed approach‚ indicating its suitability for the organisation‚ and also its relation to the
Premium Electronic commerce Marketing Management
YOUTH TOURISM CONFERENCE: “Perspectives and Prospects” Palm Garden Hotel‚ Putrajaya‚ MALAYSIA Wednesday‚ 3 May 2005 KEYNOTE ADDRESS “THE ROLE AND IMPORTANCE OF YOUTH TOURISM IN THE MALAYSIAN TOURISM INDUSTRY” MR. MIRZA MOHAMMAD TAIYAB Deputy Director General I‚ Tourism Malaysia Distinguished Participants‚ Ladies and Gentlemen‚ I am indeed honoured and privileged to be present here this morning amongst so many distinguished delegates of the Youth Tourism Conference: Perspectives
Premium Tourism World Tourism Organization
Chapter 7 Question reviews: 1: Why do hospitality firms need to advertise? What factors should be considered when planning an advertising strategy? Hospitalities firms advertise for a number of reasons: Advertise reach a vast audience. Advertising is relatively inexpensive. Advertising prompts audience response Advertising demonstrate competiveness 2: what types of media are available for print advertising‚ and what are the advantages and disadvantages of each type? Print advertising:
Premium Advertising Marketing Public relations
CASE 02: WHEN INTERNATIONAL BUYERS AND SELLERS DISAGREE No matter what line of business you’re in‚ you can’t escape sex. That may have been one conclusion drawn by an American exporter of meat products after a dispute with a German customer over a shipment of pork livers. Here’s how the disagreement came about. The American exporter was contracted to ship “30‚000lbs‚ of freshly frozen U.S. pork levers‚ customary merchantable quality‚ and first rate brands.” The shipment had been prepared to
Premium United States Pig German language
dumping it illegally.(Breann Kanobi‚ eHow Contributor) Example~ Tobacco companies generally take his position in their marketing efforts.In the United States‚ they are legally required to include warnings to smokers on their products and to limit advertising to prescribed media. Domestically‚ they follow these rules to the letter of the law but use more aggresive marketing methods in countries that have no such rules. In many Asian and African countries‚ cigarettes are heavily promoted‚ contain
Premium Social responsibility Proactive United States
Marketing Management Course Outline 宋亦平 Course Description: This course is designed for you‚ undergraduates‚ to improve your understanding of and skills in marketing as a discipline. We use cases‚ discussions‚ and readings to provide a mix of integrated concepts and hands-on problem solving approaches. We‚ at the same time‚ encourage a variety of perspectives by our attendees on marketing issues. Objective: In this course we seek to: ← Introduce you to critical concepts and phenomena
Premium Marketing