which will provide a complete solution for managing industrial liquid waste to large and medium sized companies. It will be a business to business service. In recent days environment pollution has become a concerning issue for everyone. Marketing Strategy: The marketing strategy is the core of the main strategy: 1. Emphasize high value‚ high quality products and services. 2. Build a relationship oriented business. 3. Focus on large and medium industries currently producing liquid wastes and polluting
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Online Reservation Systems Online reservation systems is a market description. The online hotel reservation is the only growing section between the different methods of reservation. The 40% of rooms in cities were reserved online in 2009 and this rate is increasing because there is more and more online reservation system. Online reservation systems are very useful because the traveller can compare prices‚ can see the other travellers’ opinions and ratings from the hotels and their services. In
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Marketing Plan for NIKE MM 522 – Keller Gratudate School of Management Executive
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Brand and Marketing Communication Management Submitted by: Yan Zhang Tutor : Temi Abimbola Four Wristwatch Brands The four wristwatch brands I have chosen to critically examine are: Rolex Gucci Seiko Swatch Introduction In 1905‚ Hans Wilsdorf established a London firm specialising in the distribution of watches. In 1908‚ Wilsdorf coined a brand name with which to
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Describe the FIVE (5) marketing management orientations and explain marketing management in today’s terms. The 5 marketing management orientations are production concept‚ product concept‚ sales concept‚ marketing concept and social marketing concept. Production concept assumes that customers will want to buy products or services that are easily available and affordable. Hence‚ management would focus more on production efficiency and distribution of the product. This concept is useful when the
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CONTENTS EXECUTIVE SUMMARY 1 INTRODUCTION 2 RATIONALE 3 MARKETING DECISION PROBLEM 3 SCOPE 3 LIMITATIONS 4 DETAILED METHODOLOGY 5 LITERATURE REVIEW 7 SECONDARY STUDY 8 PRODUCT SPECIFICATION 8 STP 9 CVP 11 BRANDING 12 SWOT ANALYSIS 15 COMPETITIVE DYNAMICS: PORTER’S FORCES 17 ANSOFF’S MARKET-PRODUCT GRID 18 PRIMARY RESEARCH 19 FINDINGS 24
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Marketing Management Caselet Overall Understanding of the Case‚ 3 C’s Scenario and Analysis Of Complete Marketing Environment : Organic food refers to food items that are produced‚ processed and packaged without using chemicals. Organic food is increasingly becoming popular due to its perceived health benefits over conventional food. The industry is growing rapidly since the past five years and has caught the attention of farmers‚ manufacturers and‚ above all‚ consumers. The health benefits of
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Marketing Management Case Analysis Altius Golf and the Fighter Brand Group AE1: Abhinav Singh (14S601) Anima Tapadiya (14S607) Dushan Garg (14S616) Niharika G (14S628) Raviteja Palanki (14S636) Prem Sharath (14804) Altius Golf and the Fighter Brand Altius was losing market share due to several reasons a few of which have been mentioned below: The number of golfers in the due course has fallen and new players are more price sensitive and the competitors are taking advantage of this. The price
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Marketing Management Assignment Q1. Select a product. Ans:- The produce we have selected is Surf Excel. Q2. Identify the company. Ans:- The company to which Surf Excel belongs is Hindustan Unilever(HUL). Q3. Describe various product lines of the company. Ans:- a.Food Brands:- 1.Kwality walls 2.Lipton 3.Kissan 4.Annapurna 5.Bru 6.Taj Mahal 7.Brook Brond 8.Knorr 9.Modern bread b.Home
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Chinese University of Hong Kong Marketing Management‚ MKT2010 Marketing Xi Tang - a living ancient Chinese town Group 2 Instructor: Prof. Durairaj Maheswaran Table of contents 1. Introduction 3 2. Opportunity analysis 2.1 Company 3 2.2 Customer 4 2.3 Competitors 5 3. Market segmenting‚ targeting and positioning 3.1 Segmenting 6 3.2 Targeting 7 3.3 Positioning 7 4. Marketing Mix 4.1 Product features 8 4.2 Pricing strategy 9 4.3 Distribution 10 4.4 Promotion 10 5
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