1. Define and compare the business strategies‚ business communication processes and business models of Google and Microsoft. Google business model is based on internet and on web. Google business strategy began as one of many smart search engines company. As it rapidly developed from the pack with its copyrighted PageRank search system which returns greater search results for Web users. It also has developed widespread online advertising services for businesses of all sizes‚ also has developed
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Microsoft Project Summer 2006 BUS 597A INTRODUCTION In 1975‚ Bill Gates and Paul Allen created a company called Microsoft. More than thirty years later‚ Microsoft is a leader in the field of computer programming. Gates and Allen both had big plans for their company and came up with different ways of managing people and products in order to create possibly the most effective and versatile workforce of any corporation in existence. To study Microsoft’s way of doing business is to look at the
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why the Google Business Model won: 1.- Google had - and still has - a simple‚ clean‚ clear‚ minimalistic user interface. no frills‚ just the logo and the search box - easy and fast to load. And this was a key feature with the slow internet connections of the early years 1999 -2001 - while Yahoo and most of the other search engines were more like generalistic portals‚ full of confusion‚ full of useless features and useless links‚ full of annoying banner ads‚ heavy and slow to load. Google had a
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analyzing the way these competencies are activated within the firms’ business models. The home console market also exhibits crossed network externalities‚ which requires console manufacturers the ability to conciliate the interests of both developers and gamers. From a strategic point of view‚ core competencies are closely related with market performance. Today‚ Sony’s and Microsoft’s business models are quite similar. However‚ Microsoft and Sony remain far behind Nintendo and its Wii‚ which suggests
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The Business Model Canvas Key Partners ❏ ❏ ❏ ❏ Government Section‚ in this case is Ministry of Education Software and OS Development Thailand’s Educational Institutions Technology Distribution Designed for: Key Activities ❏ ❏ ❏ ❏ Distribution Technology Innovation Platform / Networking Problem Solving ❏ ❏ ❏ ❏ ❏ ❏ Intellectual Staffs Communication Engineers Antennas Research and Development Facilities / Programs Human Resources Physical Resources Cost Structure ❏ ❏ ❏ ❏ ❏ ❏ ❏ Google Marketing
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In 2012 Google hit $50 billion in revenue. Average Google searches per day 5.1 billion Page indexed 50 billion Google Search: How it works: 60 trillion+ individual pages each page is crawled (user can decide whether his page will be crawled or not) kept in index (over 100 million gigabytes) algorithms ranking of pages based on freshness‚ page quality … 200+ factors removal of spam notification to the owners to fix spams Knowledge graph Connecting closely related objects in a knowledge
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BUSINESS STRATEGIES An organisation’s business model is and is consisted in the essence of its existence. In the globalised environment of a market economy‚ it is fundamental that management leads the organisation in defining and designing an approach to the future that is tailored to and complements the organisation’s profile‚ exploring creative possibilities that can leverage organisational uniqueness and ensuring alignment of “strategic intent” and “strategic mission” to keep stakeholders interested
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The history of Google Google was established in 1998 by Stanford University Graduates‚ Larry Page and Sergey Brin. When Page and Brin first created the search engine they named it‚ Back Rub. Back Rub was developed to observe different links on web pages to find out the site’s specialist. The founder of Yahoo!‚ David Filo‚ heard of this new network and decided to support Larry and Sergey’s new search engine. Page and Brin took this to their advantage and began a company and look
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GOOGLE: Google’s mission is to organize the world‘s information and make it universally accessible and useful. Beginning in 1996‚ Stanford University graduate students Larry Page and Sergey Brin built a search engine called “BackRub” that used links to determine the importance of individual web pages. By 1998 they had formalized their work‚ creating the company you know today as Google. Our philosophy Ten things we know to be true “The perfect search engine‚” says co–founder Larry Page‚
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companies focus on their business model. Compare with traditional business model‚ a new business model can provide some completive benefits and lower costs to companies. It means the innovation of business model can bring companies much profit. Therefore this paper report focus on different kinds of new business model in social network industry‚ and analysis the benefits of Facebook’s business model. In the first section‚ this paper report will give a definition of business model. It will include what
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