Question 1 Describe the 7 Ps of marketing and provide examples with which you are familiar. Question 2 Discuss the importance of the ‘marketing mix’ to the success of a firm. 7Ps of marketing: Philip Kotler elaborated McCarthy’s (1960) traditional marketing mix; according to him it consists of 4Ps namely Product‚ Price‚ Place and Promotion. These 4Ps of marketing mix were considered as the main areas where marketing managers try to use limited business resources to achieve their objectives
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Chapter 12: Setting Product Strategy GENERAL CONCEPT QUESTIONS Multiple Choice 1. Marketing planning begins with the formulation of an offering to ________ target customers’ needs or wants. a. undermine b. meet c. capture d. compete with e. comprehend Answer: b Page: 318 Difficulty: Easy AACSB: Reflective Thinking 2. The customer will judge the offering by three basis elements: ________‚ services mix and quality‚ and price. a. performance b. salespeople
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[pic] EAST ASIA Institute of Management ______________________________________________________________ Diploma in Hospitality and Tourism Management HT 1020 marketing in H&T Report ____Title:MARKETING_______ Class: DHT 1 Lecturer: Mr. Jeffrey Lee Group’s Name：killers S/No Names Student ID 1 . Michael 1009/7446 2 . William 1009/7357 3 . Cecily 1206/9880 4 . Allen
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of Sports Marketing & Sponsorship‚ 7‚ 14–22. Bauer‚ H.‚ Sauer‚ N.‚ & Exler‚ S. (2008). Brand image and fan loyalty in professional team sport: A refined model and empirical assessment. Journal of Sport Management‚ 22‚ 205–226. Bauer‚ H.‚ Stokburger-Sauer‚ N.‚ & Schmitt‚ (2005). Customer-based brand equity in the team sport industry: Operationalization and impact on the economic success of sport teams Berry‚ L. (2000). Cultivating service brand equity. Journal of the Academy of Marketing Science‚ 28
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Volkswagen (VW) means ‘people car’ in German. It is the biggest automakers in German and second biggest automakers in the world. It founded by Ferdinand Porsche in Wolfsburg‚ Germany at 28 May 1937. Recently‚ VW has three cars in the top 10 list of best selling cars. They are Volkswagen Golf‚ Volkswagen Beetle‚ and Volkswagen Passat. Martin Winterkorn‚ the chairman of the board of management has pronouncements Strategy 2018. The Strategy 2018 is focus on positioning the Volkswagen Group to overtake
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Rape cases that are explained and shown in/on the news‚ courts‚ and in popular culture/media are portrayed in a number of different ways. Some rape cases are exposed to bring awareness of such act that happens in domestic violence and sexual assaults. Some are exposed as news coverage to inform their readers‚ listeners‚ and views what is going in society when the act of rape is a very serious issue to the lives of the victims. There are some cases that there are some justice of rape only if there
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Authors xvi 1. Introduction: Marketing for Hospitality and Tourism CHAPTER OBJECTIVES CUSTOMER ORIENTATION WHAT IS HOSPITALITY AND TOURISM MARKETING? MARKETING IN THE HOSPITALITY INDUSTRY Importance of Marketing Tourism Marketing MARKETING HIGHLIGHT 1-1 Needs‚ Wants‚ and Demands Products Value‚ Satisfaction‚ and Quality Exchange‚ Transactions‚ and Relationships Markets MARKETING HIGHLIGHT 1-2: UNDESIRABLE CUSTOMERS Marketing MARKETING MANAGEMENT MARKETING MANAGEMENT PHILOSOPHIES Manufacturing
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Social Welfare Theory and Methodology Why is so difficult to define poverty In general‚ the term poverty refers to a social and economic condition which is undesirable for any individual or group in society. This essay will discuss different approaches used to define poverty. First is absolute poverty‚ this approach looks at the lack of income in order to satisfy the essential requirement for physiological survival. It then goes on to discuss the relative approach which is lack of income in
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Janah WEBCOR Group "We define our role as creators of synergies between logistical‚ commercial and industrial services that cut across our international supply chain." Overview Brief History WEBCOR Group was founded in the west-central portion of Africa in the Democratic Republic of Congo in 1978 by Mr. Ali Nesr. The company’s business revolves around the importation and distribution of food and non-food commodities. WEBCOR has created a pioneering approach of executing business transactions
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How would you define freedom? O) Everything can be defined with its opponent‚ therefore captivity comes to my mind when I think of freedom. Being behind walls is not the only thing that captivity reminds me of. Actually everything that limits us in our daily lives‚ everything that restricts our lives can be considered as something that captures us. Therefore a world without those can be considered as a free world‚ though it cannot be fully possible. B) Then how would you define freedom? O) That’s
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