Q1) How would you interpret the consumer and market data if you were Dana Wheeler? I would first try to see if I could classify the data into various segments. The fashion channel is very popular among women. Hence‚ I would differentiate between the women viewers based on age‚ spending capacity‚ fashion nerdiness‚ etc. These will become subsets of the superset “women viewers”. Once‚ I determine the segments I would look for any noticeable trends in the segments that will prove profitable for the
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1. How would you describe Zara’s financial performance? Since only Inditex historical financials are shown in the case‚ we took the financials of Inditex to describe Zara’s financial performance. It is reasonable to take Inditex financial data because Zara made up 76% of Inditex’s sales in 2001. Zara (Inditex) Financial Performance in 1996-2001 1996 1997 1998 1999 2000 2001 Liquidity Ratio (current ratio) 0.81 1.00 0.88 0.87 0.90 1.02 Leverage Ratio (debt/ equity) 1.98 1.84 1
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Define personality and how it affects sports performance P1 (Must include definition‚ description of personality types A/B‚ personality theories and effects on performance) Describe motivation and how it affects sports performance P2 (Describe the factors that affect the motivation of athletes‚ must include: definition‚ views/theories of motivation such as trait view‚ motivation types intrinsic/extrinsic and effects on performance. Personality - the combination of characteristics or qualities that
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MGT B240 Unit 2 Defining the manager’s terrain 110 Course team (2009 version) Developer: Designer: Coordinator: Member: Dr Kenneth Chao‚ OUHK Delian Gaskell‚ OUHK Dr Alex Mak‚ OUHK Dr Peng Wei‚ OUHK Course team (previous version) Developer (original version): Adapter: Production ETPU Publishing Team Brian Barrett‚ OUHK Victor Haines‚ Consultant‚ OUHK Copyright © The Open University of Hong Kong‚ 1990‚ 1994‚ 2002‚ 2006‚ 2007‚ 2008‚ 2009. Revised April 2011. All rights reserved. No
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Audrey Kathleen Hepburn was a film and fashion icon of the twentieth century and one of the most beloved actresses of all time. She was born on May 4‚ 1929‚ in Brussels‚ Belgium. As a talented performer‚ Audrey Hepburn was known for her beauty‚ elegance and grace. Born into a wealthy family her father an English banker and her mother a Dutch baroness. Her parents divorced when she was young and Audrey lived in the Netherlands and then London with her mother where she went to a private girls school
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Problem Statement The Fashion Channel was a successful cable TV network. It wasn’t long before the network realized that other networks were taking note of its success and beginning to add fashion related programming as well. The Fashion Channel needed to boost segmentation‚ positioning and advertising in order to maintain their current standing. Dana Wheeler was hired to draw on their strengths to help TFC eliminate competitors. TFC realized they need to focus on their target market of women between
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HBS CASE: The Fashion Chanel 1. Insights from the consumer and market data : Most of current viewers are females 34-53 years old. The fashion channel should target 18-34 years old female that is highly valued demographic group‚ to reach premium CPM (cost per impression‚ advertising pricing unit). Both competitors Lifetime and CNN channels were achieving notable ratings. The clusters that most engage in fashion and most likely to have interest in TFC contents is Fashionistas and planners/shoppers
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definition of health promotion have been controversial due to the lack of uniformity (Howat et al.‚ 2003). Many people have attempted to explain health promotion relating to public health (Pettifer‚ 2003). However‚ all these attempts led to confusion and certain limitations. Moreover‚ some countries use health education and health promotion compatibly (Glanz‚ Lewis‚ & Rimer‚ 1997). However‚ health education means any health associated strategy which brings changes‚ while health promotion means “a process
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NEW DELHI • LONDON • NOIDA • LAVASA FRANCHISE OPPORTUNITIES WITH OLD WORLD HOSPITALITY OPPORTUNITY FOR BUSINESS PARTNERS Master Franchise / Franchise: We are searching for multi-unit foodservice and retail operators‚ as well as other investors who have a history of business success. Other franchise candidates are also encouraged to apply‚ but will be required to have either experienced‚ qualified restaurant operators as part of their teams‚ or must complete our extensive training program
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Company Bio -Sunshine Fashion (sino-Japanese joint venture‚ founded in 1993‚ based in ShenZhen) -high end fashion brand selling sweaters -Manufacturer retailer -vertical integrated organization‚ product cycle within 20 days from producing and distributing -domestic sales made up to 2/3 of sunshine’s business‚ (rest in export) Factory | Located in ShenZhen‚ Shanghai‚ Taiyuan | Retail stores | 220 sales counters in departmental stores across country‚ managed by 14 branch offices‚ reported
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